Email Specialist Test

Northern Trail Outfitters executive team is looking to schedule reports that provide the most engaged and the most inactive subscribers. Which marketing cloud tool should the email specialist use to email an out of the box report to the team. Intelligence Reports for Engagement. Email Studio Reports. Einstein Engagement Reports.

Northern Trail Outfitters historically received a bulk data file from a vendor once per day in its marketing cloud SFTP. The vendor is updating its sending cadence and will be delivering files over approximately 8 hours throughout the day. The files will maintain the same naming convention and include a timestamp. Replace the schedule with File Drop and use a filename pattern. Implement an API to start an automation with every file transfer. Replicate the automation and schedule them to execute every 8 hours.

The marketer at Northern Trail Outfitters is looking to assess how the tone of subject lines in recent email communications is impacting customer engagement levels. Which tool should supply insights into the tone of subject lines?. Einstein Recommendations. Einstein Messaging Insights. Einstein Copy Insights.

Northern Trail Outfitters is building a welcome journey for new customers with dynamic content in each email. NTO would like to have content personalized for each customer and include assets based on real-time analysis of what is performing the best for other customers. Enhanced Dynamic COntent. Einstein Insights. Einstein Content Selection.

Northern Trailer Outfitters stores sales rep information in a data extension. NTO wants to personalize the From Name in emails with the targeted customers specific rep. Which functionalities accomplish the requested configuration?. Dynamic Delivery Profile and AMPsCRIPT Lookup. Send Classification and Subscriber Attributes. Sender Profile and AMPscript Lookup.

A marketer wants to quickly view the link performance for a specific email, including Total Clicks and Unique Clicks. Which area of the application should provide this data?. Send Performance Tab. Email Overlay View. Tracking Conversions Tab.

In Marketing Cloud Intelligence reports, a marketer wants to generate a unique set of custom reports for their organization that are not already included in the pre-configured reports. What should be created to achieve this?. Collection. Dimension. Dashboard.

Northern Trail Outfitters wants to organize its assets so images can be easily searched by tags in Content Builder. However, most images have multiple tags that could be applied, which makes it more difficult to filter to a manageable number of results. How should the number of tags selected for an asset be minimized while still providing the necessary granularity?. Make the Customer Key more descriptive. Leverage Einstein for content tagging. Use nested tags to create hierarchies.

Northern Trail Outfitters is looking to create a customized email for members of its loyalty program, which will feature information about their profiles, points balance, and shopping habits. This data is stored in Marketing Cloud across multiple data extensions. What should a marketer use to build this level of personalization into the email?. Enhanced Dynamic Content Block. AMPscript LookUp Functions. Personalization Strings.

Non-registered customers can provide their phone numbers for open orders at Northern Trail Outfitters. The contact information given will be removed after 30 days. Which feature provides a way to automatically maintain a data extension's records?. Delete Filter Activity. Contact Delete. Data Retention Policy.

A marketer has noticed an increase in unsubscribes. They would like to address this concern but, going into a holiday season, want to avoid eliminating planned emails. What should they use to easily focus their marketing efforts on subscribers who are least likely to unsubscribe?. Path Optimizer. Scoring Split. Frequency Split.

Northern Trail Outfitters has a daily automation to process the previous days promotional sign-up form submissions and write them to a data extension. NTO wants to add a check for an abnormally high number of sign-ups. Which Automation Studio activity should alert NTO to an anomaly in submission quantities?. Filter. Query. Verification.

A marketer wants to store all the attributes for a triggered send within a data extension. Which configuration is required when creating the data extension for this triggered send information?. Create from templates and choose TriggeredSendDataExtension template. include SubscriberKey and EmailAdress field as primary key. Select the “Use for triggered send”checkbox.

The data team at Northern Trail Outfitters has configured a data extension that contains all customer transactions within the last 90 days. NTO´s marketing team would like to target customers who have purchased a camping tent or fold out camper in the last week, however for this campaign, they would like to exclude anyone who has a silver status. Which three tools should the team use to segment this data?. SQL Query, Decision Split, Data Designer. SQL Query, Filter Definition, Journey Builder Entry Source. Journey Builder Entry Source, Filter Definition, Segment Builder.

Northern Trail Outfitters (NTO) has expanded into 15 new countries and needs to send localized content. NTO works with an agency to provide the translations, but they lack email developer resources. What should NTO do to create and send localized content at scale?. Leverage templates with AMP script. Leverage Enhanced Dynamic Content. Leverage Multilingual Content Blocks.

An insurance company has initiated a fresh marketing strategy aimed at reaching out to individuals aged 64 to 65 who have not yet signed up for insurance and have consented to receive emails. The information of all subscribers is kept in a single database. How should the marketer use low-code to create this segment?. Create a data filter on the data extension. Filter the .csv file before import. Write a query to create a filtered data extension.

Northern Trail Outfitters (NTO) is looking to enhance the user-friendliness and accessibility of its email layout. Which best practice should NTO employ?. Reduce line spacing to fit more content on the screen and reduce scrolling. Include role='presentation' from layout tables to support assistive technologies. Increase the font size (over 16pt) to make the content easier to read.

Northern Trail Outfitters Is building a data extension that will store preference data for the its subscribers. Which settings should be enabled to allow a SQL Query Activity to update the data extension?. Is Sendable. Nullable. Primary Key.

A marketer wants to use a filter to create a data extension that includes only records from yesterday. Which step should they take to ensure the data extension includes newly added records?. Check the 'AUTOMATICALLY REFRESH UPON SENDING' checkbox. Configure the filter DE to auto-refresh dally in properties. Schedule an automation to refresh the filter activity each day.

Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers. Which Journey Builder activity should NTO use?. Engagement Split. Frequency Split. Scoring Split.

A marketer is implementing a cart abandonment experience for customers and wats to build an automated send based on new additions to the data extension, However, the send is falling when a coupon bank runs out of codes and cannot be displayed in the email, Which Automation Studio activity is preventing the email from sending?. Verification. SQL Query. RaiseError.

When reviewing spam complaints from recent email sends, a marketer from Northern Trail Outfiterss identifies an email address that has consistently marked promotional email messages from NTO as spam. What should the marketer do to prevent the subscriber from receiveng further commercial messages?. Use the complaint exclusion list on future sends. Add the subscriber to the auto-suppression list. Delete the subscriber from All Subscribers.

Northern Trail Outfitters uses automation to process and report sales agents' weekly data extensions. All sales agents' data is needed for the automation's created report to be correct. Some agents have not been creating their data extensions in time. Which step prevents the automation from completing the automation instance and delivering an inaccurate report?. Data Extract Activity. Verification Activity. Wait activity.

Northern Trail Outfitters wants to find the best style of email subject lines to drive customer engagement. Which tool should NTO use to discover the best style in its new Welcome Journey. A/B Test Content Block. Path Optimizer. Einstein Copy Insights.

Northern Trail Outfitters wants to utilize an Amazon s3 bucket to import data into Marketing Cloud Data Extensions. What should be used to achieve this?. Import activity. Import wizard. Ingest API.

A healthcare marketing professional wants to send an email to patients immediately after they request a password reset for their account. Which journey type is the best solution for the marketer to set up?. Multi step journey. Transactional Send Journey. Single Send Journey.

Northern Trail Outfitters is hiring a third party vendor to host a web page tied to a promotional sweepstake. The marketing manager would like an email sent from JOurney Builder as soon as the subscriber submits the form. What a should the email specialist use to enter this subscriber into a journey?. API events Entry Source. Contact Event Entry Source. CloudPages Entry Source.

Northern Trail Outfitters (NTO) currently utilizes AMPscript to generate personalized content for its subscribers. Which actions should help build confidence in NTO's dynamic email capabilities?. Use a Guided Send to perform a test send to Internal users using subscriber data. Use CloudPages to duplicate the dynamic code and test it by using manual subscriber inputs. Use Preview and Test, select a targeted subscriber, and send the email to internal team members.

Northern Trail Outfitters (NTO) sends half a million emails monthly and uses the same sending domain and IP address as other clients. Which action ensures NTO's sending reputation remains intact?. Implement an SAP with Private Domain and a Dedicated IP. Request three Dedicated IPs to spread out the sending volume. Request a Private Domain to leverage SPF and DKIM authentication.

Northern Trail Outfitters aims to track the progress of customers as they navigate through the stages following a purchase. Which configuration is required to make decisions on this data?. The status data is connected to the contact in an attribute group. The Update Contact Activity Is used to make status updates. The entry source data extension has a primary key and subscriber key.

Northern Trail Outfitters is looking at solutions that provide warnings/advice automatically about Email Sends using Artificial Intelligence. Which standard tool best does this?. Einstein Copy Insight. Einstein Email Recommendations. Einstein Messaging Insights.

Northern Trail Outfitters is launching a new product and is unsure which features to highlight in the promotion. The marketing team has created two versions of their promotional email to test amongst NTO´s most engaged customers. Which Journey Builder feature should allow for the best performing email to be sent to the larger audience?. Path optimizer. Engagement SPlit. Einstein Content Selection.

Northern Trail Outfitters (NTO) is going through IP address warning and would like to understand the metrics of the email sent on a data level. Which out-of-the-box report should IMTO use to get this information to refine its sending methods?. Recent Email Send Sumary. Email Performance By Domain. Email Sends by user.

Northern Trail Outfitters wants its business account managers to receive copies of the failed payment alert emails sent to its customers. Which feature should the Marketing Cloud email specialist use?. From Name Drop-down of users. Reply Mail Management. BCC emails.

Northern Trail Outfitter (NTO) is warning up a new IP address primarily for a new product line. Initially, NTO wants to move some of its lower-volume transactional sends onto this new IP. Where should NTO update the IP configured for these sends?. From Address Management. Delivery Profile. Sender Profile.

A marketer must email all 20 members of the creative team for feedback as part of an email marketing campaign. Which Preview Test Content Personalization option should be used?. Based on Recipient test Data Extension. Based on Subscriber Preview List or Data Extension. Based on Preview.

Northern Trail Outfitter is participating in a trade show where attendees can opt n to ntos newsletter. Which method should NTO use to most quickly and accurately collect the data for use in the Marketing Cloud. Handwritten singup sheet. Spreadsheet. Landing page form.

Northern Trail Outfitters (NTO) is looking to enhance the user-friendliness and accessibility of its email layout. Which best practice should NTO employ?. Reduce line spacing to fit more content on the screen and reduce scrolling. Include role='presentation' from layout tables to support assistive technologies. Increase the font size (over 16pt) to make the content easier to read.

The Northern Trail Outfitters (NTO) marketers want to easily track the performance of NTO's interest and profile data capture journeys. Which action should the marketer take to evaluate conversion of those journeys?. Export the journey email analytics. Define a goal for each journey. Review opens and clicks activity summaries.

After sending out a mass email, Northern Trail Outfitters needs to change the URL of a link in the email. Which action should be recommended?. Navigate to the email in Content Builder and update the URL. Navigate to the Job Links tab In My Tracking and update the URL. Navigate to URL Expiration in Setup and update the URL.

Northern Trail Outfitters wants to report on subscribers who did not receive emails that were included in the sending audience. Which tool should provide a list of subscribers who didn't receive the expected emails?. _sent Dataview. Not Sent Tracking Extract. _sent Dataview.

A global marketing team has created an email using Content Builder Approvals and shared it with multiple business units in their Enterprise. Even though the email was approved, additional changes are needed. What is the first action that should be taken to make the edits?. Cancel send using email. Update mail approval status. Unshare the email.

A marketer has built an automation using Automation Studio to send data from a data extension to the SFTP as a .csv file. The automation includes a data extract and completes successfully, but the file is still not showing up on the SFTP. Which activity is missing?. Import file. File transfer. Verification activity.

Northern Trail Outfitters (NTO) plans to launch a drip campaign targeting a specific audience, followed by the creation of various versions featuring different messages and audience splits for testing purposes. Which tool should NTO use to accomplish these iterative tests?. Contact Builder. Automation Studio. Journey Builder.

Northern Trail Outfitters (NTO) is looking to use Path Optimizer in order to experiment with new marketing materials. The best path will be selected based on the engagement levels with the emails, which are expected to drive more traffic and orders on NTO's website. What should NTO configure in Path Optimizer?. Email Engagement. Manual Engagement. Web conversion.

Northern Trail Outfitters is required to send a transactional email to every customer who has bought a recently recalled item, regardless of their subscription status, including those who have previously unsubscribed. Which component should be configured to provide this functionality?. Delivery Profile. Send Classification. Sender Profile.

Northern Trail Outfitters (NTO) is planning to send three emails through Automation Studio, but they want to make sure that each email is sent out completely before the next one starts sending. How should the automation workflow be built to accomplish this?. Add each Send Email activity to different steps in an automation. Include a Verification activity between each step of an automation. Add each Send Email activity to a single step in an automation.

A customer uses the Salesforce Contact object as a synchronized data source. They have started to sync custom fields for further segmentation. Which first step should the customer take to ensure the new fields are available to segment on?. Edit the fields in the synchronized data source. Edit the fields in the synchronized data source. Create a data filter that includes the new fields.

A marketer typically sends to a filtered data extension that contains their primary audience. They need to target only a portion of this population for an upcoming send. What should they do to further segment their audience?. Copy the filtered data extension and add additional filter criteria. Use the Split option to temporarily add additional filter criteria. Copy the data filter and build a new data extension with additional filter criteria.

Northern Trail outfitters is seeking information on how well their abandoned cart email campaign is performing. Which Journey Builder resources provide data on all versions of a specific journey's cross-channel performance data?. Email Analytics Tile. Journey History. Analytics Dashboard.

Northern Trail Outfitters (NTO) is investigating why a scheduled email is not being sent to the customer. Upon examining the subscriber data view, NTO discovers that the subscriber key is duplicated, and one of the entries has a status of 'Held'. What is the source of the duplicate subscriber key?. Triggered Send Managed Lists. Global unsubscribe List. Auto Suppression List.

A marketer has started using Datorama Reports to enhance their email performance and engagement monitoring. Which feature should improve Datorama Dashboard usability?. Campaigns. Sender Profile. Tags.

The customer asked Northern Trail Outfitters to refrain from tracking any clicks or opens that they make. What should be configured to ensure compliance with this request?. DoNotTrack Attribute. Consent Management. Exclusion Script.

Northern Trail Outfitters' third-party point-of-sale software sends order information in large file batches, with the timing varying at different points throughout the day. Which feature should be used to accommodate this setup?. Scheduled Automation. Wait Activity. Triggered Automation.

A marketing manager notices emails cluttered with images that are inconsistent with branding guidelines. Which step should they take to restrict the types of content within a content slot?. Limit Content Block types allowed in Template Content Area. Under user permissions, select limited template access. Limit the images that can be selected in each Template.

A marketing manager wants to import the Not Sent extract into a data extension to leverage as an exclusion audience. Which steps should be configured within Automation Studio to accomplish this?. Tracking Extract > Import Activity > SQL Activity. Tracking Extract > Import Activity > Data Extension Extract. Tracking Extract > File Transfer > Import Activity.

The marketing department at Northern Trail Outfitters is looking to compare the holiday engagement from last year to this year. What should they use to access the historical engagement data?. SQL activity using data views. Audit Trail extract. Tracking Data extract.

Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey. What should NTO do to simplify the journey?. Utilize exit criteria for the journey. Use the update Contact activity. Ensure the Contact entry mode is No re-entry.

Northern Trail Outfitters (NTO) marketing team would like to access data extensions from other business units. What should the team do to ensure the data extension is only visible to certain audiences?. Use Sharing Permissions to share data. Use Approvals to share data. Use Automations to share data.

Northern Trail Outfitters (NTO) is currently facing a problem with receiving incorrect email addresses through its website's email subscription form, causing issues with email delivery and negatively affecting the sender's reputation. What should NTO use to make sure email addresses are valid before adding to its audience?. Add CAPTCHA validation to the form. Implement a double opt in at signup. Leverage a Smart Capture Block.

Northern Trail Outfitters (NTO) is looking to analyze its vast amount of outgoing data and is seeking a way to efficiently filter, organize, and group the data in a single interface without the need for SQL query writing. Which tool should NTO use?. Marketing Cloud Data Views. Pivot table in Intelligence Reports. FIlter Activity in Automation Studio.

A marketing team uses email templates as a means to create a consistent style guide. The team has recently updated the primary template to coincide with company-wide rebranding; however, content approvers are reporting they are not seeing the new changes reflected. Which step needs to be completed?. 'Update Email Now' needs to be applied to each email. The email must be recreated using the updated template. The template must be approved before updates are reflected.

When building an email audience, a marketer first runs a query to update a data extension referenced in the audience query. Which configuration should the email specialist use to ensure the exclusion is updated before the audience query runs?. Place the audience SQL Query Activity below the exclusion SQL Query Activity. In the step with the two SQL activities, place a wait step between them. Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity.

A marketing team wants to schedule automatic delivery of a Marketing Cloud Intelligence pivot table data to an Amazon Web Services (AWS) S3 bucket every MOnday at 6:00 AM. Which method meets their needs?. Report Scheduling in Marketing Cloud Intelligence. Report definition Activity in Automation Studio. File transfer Activity in Automation Studio.

Northern Trail Outfitters (NTO) wants to manage subscriber preferences at the communication theme level. NTO´s subscribers are stored in data extensions. Which Marketing Cloud feature should NTO use to achieve this?. Publication lists. Journey Builder Sends. Auto suppression Lists.