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algunasasso Description: test de prueba Author:
Creation Date: 19/09/2024 Category: Personal Number of questions: 18 |
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The marketing team at Cloud Kicks believes that adding a subscriber's first name to a subject line will improve open rates. They decide to test their hypothesis with a sample set in their next upcoming email. They want the test to automatically choose the winner based on highest open rate and then send the winning subject line to the remaining population.
Which feature should the associate use to execute these testing parameters?
Random Data Extensions Journey Builder A/B Testing A/B Testing In Email Studio. The marketing team at Northern Trail Outfitters is launching a reengagement program in an effort to regain some of its lapsed subscribers. They target a part of their lapsed subscriber suppression list and, after the first attempt, the bounce rate is higher than normal. What is causing the deliverability issue? Customers had previously unsubscribed from All Subscribers. Email addresses have been flagged by List Detective Email addresses no longer exist with the service provider. An associate is tasked with setting up an email broadcast using a Single Send journey in Journey Builder. However, when defining the entry source, the specific data extension was not found. How should the associate troubleshoot this issue? Ensure the data extension is sendable. Ensure the data extension is testable. Ensure a data retention setting is enabled. Cloud Kicks (CK) is sending an email to announce a new shoe to its whole customer base. CK informed its gold tier members last week and wants to avoid re-sending the email to that audience. How should the marketing associate accomplish this? Use the customer base data extension as the target and the gold tier data extension as excluded Create a random data extension and suppress gold tier members from the customer base data extension. Use a data extension that includes only tiered members that opened the previous email. Cloud Kicks is sending an email and wants to avoid any auto-responses filling up the customer service inbox so that support staff can respond to customer inquiries. Which feature is configured in an account to meet these requirements? Delivery Profiles Reply Mail Management From Address Management. Under GDPR, which rights does the consumer have to the data collected by the business? Rights to not be forgotten or processed Rights to data access and portability Rights to request and modify data as they see fit. The marketing team at Cloud Kicks needs to ensure a subscriber has the right to erasure, also known as the right to be forgotten. Which data privacy policy does this fall under? CAN-SPAM GDPR HIPPA. What is used to identify unique member records? Subscriber Key Primary Key Foreign Key. A marketing associate is tasked with making changes to an existing journey by reordering the emails it contains How should the associate meet this requirement? Create a new journey version Create a new journey Copy the existing journey. Cloud Kicks is participating in an event partnering with athletic leagues and other sports retailers. The marketing team would like to collect consent to email attendees after the event. What is the best practice to collect consent? Obtain handwritten submissions at the booth Provide a digital form or QR code at the booth. Email everyone from the attendance list. The marketing team at Northern Trail Outfitters is exploring how they can make their promotional emails more engaging. Part of this is applying more Personalization Strings and Dynamic Content Blocks. How should an associate test if these emails are rendering properly before sending them out? Einstein Content Testing Subscriber Preview Journey Builder System Optimization. A marketing associate at Cloud Kicks is asked if a recent email was tested to ensure it renders correctly in a particular email client. How should the associate respond? The layout Preview and Test is representative of all email client rendering. There are partner integrations that will allow inbox testing directly in Preview and Test The associate would need to send a test email to every email client manually to confirm. A marketing associate at CK wants to follow specific Marketing Cloud Engagement topics and connect with other users. Wich site should the associate use? Salesforce+ Trust Site Trailblazer Community. CK is sending a new publication. There is a debate whether CK should continue using the From Name it used from previous messaging of leverage a new From Name? Receive better inbox placement Enhance address book utilization Easily differentiate the new publication. NTO is configuring its large "Holidays in July" sale and needs to control the anticipated large volume of web traffic. Which email delivery setting helps control volume to meet these needs? Transactional send classification Prebuild Burs Sending Send Throtting. NTO wants nmore insight into website traffic and behavior generated from promotional email campaigns. Which type of tracking should the associate add to links in emails to better understand NTO's site traffic? Behavioral Triggers UTM Parameters Link Alias. A sales representative raised a concern that costumer did not receive certain emails that should have been sent as part of the new product purchase journey. Where should a marketing associate look in the journey builder to investigate the issue? Send tracking Send logs Journey History. NTO is configuring its large "Holidays in July" sale and needs to control the anticipated large volume of web traffic. Which email delivery setting helps control volume to meet these needs? Transactional send classification Prebuild Burst Sending Send Throttling . |
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