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ERASED TEST, YOU MAY BE INTERESTED ON Email Specialist 1

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Title of test: Email Specialist 1 Description: email specialist questions Author: Lalo Other tests from this author Creation Date: 04/12/2024 Category: Others Number of questions: 47

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The marketing developer is requesting a daily report of emails sent by all business units to be included in their internal dashboard. What should be done to ensure the report is sent to the director each day? Schedule report and email file to the director. A Schedule report and email the link to download. Schedule report to export as a web page. Northern Trail Outfitters (NTO) is introducing a new product to the market. Which tool should enable NTO to easily target the most loyal subscribers? Path Optimizer Google Analytics Audience Einstein Engagement Scoring. One task assigned to a marketer is to gather customer data from social media platforms through Marketing Cloud, in order to use this information for future email campaigns. What should the marketer do to accomplish this? Use Journey Builder to build an audience using Ad Studio. Web Studio to capture Query parameters from social media link. Use an interactive form from email Studio to collect this information. Northern Trail Outfitters is regularly sending customer data to Marketing Cloud through daily batch files via file drops. However, when the Automation is executed, the files frequently contain no data, leaving important information unavailable for processing. Which component of Automation Studio ensures that steps within the Automation are only executed when a certain criteria is fulfilled? Verification Activity Skip Automation Wait Activity. Northern Trail Outfitters (NTO) is starting a new campaign after purchases where customers are sent emails requesting feedback on their recent shopping experience. What should the NTO marketing team include in the email design to encourage a high response rate? Make the call-to-action button that links to the feedback form bigger and with red background Replace call-to-action with interactive Email Form A Salesforce Survey block called in by an AMPscript function. Northern Trail Outfitters brings in a protected document containing the preferred colors of its subscribers. Which automation activity and configuration setting should be used to import decrypted information to a data extension? Manage Files in File Transfer. Specify character encoding in import file. Configure Field-Level Encryption in import file. An employee in the digital marketing department at Northern Trail Outfitters (NTO) needs to promptly report the delivery rate of the latest email sent by the NTO business unit. Where should the Internal look to find this Information? Automation Studio > Activities Content Builder > Recent Sends Email Studio > Overview. Northern TV-ail Outfitters (NTO) intended to send a targeted email to 1,000 customers, but ended up sending 10% fewer emails. Upon investigating the issue, NTO discovered that 100 email addresses had a typo, with 'mgail.com' instead of 'gmail.com'. Which Marketing Cloud feature prevented emails from being sent to an invalid domain? Bounce Mail Management Auto-Suppression Lists List Detective. A marketer is utilizing the Preview Test feature to ensure that the content is prepared for an upcoming campaign and realizes that the Send Log Data Extension is not being updated. What is the reason records are NOT being recorded? Test sends are not recorded on the Send Log Data Extension. The send exceeded the maximum test send threshold. A subscriber was not selected in the Subscriber Preview tab. Northern Trail Outfitters (NTO) allows customers to choose to join its marketing program by signing up through email or text messaging. What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method? Send both email and SMS to ensure subscribers get NTO's messages. Create one Entry Source for each messaging channel. Ensure preferred channel is available in subscriber data. A marketer aims to improve the level of interaction with an email by ensuring it is sent at the most opportune time for each individual recipient. Which Journey Builder tool should they use to accomplish this? Einstein STO Activity Wait Until Activity Engagement Split. A marketer is looking to save all the characteristics for a triggered email campaign in a data extension. Which configuration is required when creating the data extension for this triggered send information? Create from template and choose triggered Send Data Extension template. Include Subscriber key and Email address field as primary key. Select the 'Use for triggered send' checkbox. Northern Trail Outfitters intends to utilize a designated IP address and subdomain exclusively for its transactional email communications. What should be configured to accomplish this request? Sender Profile Delivery Profile Send Classification. Northern Trail Outfitters (NTO) has created a promotional email specifically for its most valuable customers. NTO is looking to add extra safeguards to ensure that the email is only sent to the intended recipients and not accidentally to a larger audience. Which Activity should be configured in Automation Studio to help? Send Email Verification Wait. A marketer has been tasked with gathering consumer information from social media platforms using Marketing Cloud for future email marketing campaigns. What should the marketer do to accomplish this? Leverage Social Studio to capture email addresses. Create CloudPages to collect and subscribe users. Use Journey Builder to build an audience using Ad Studio. Northern Trail Outfitters (NTO) sends half a million emails monthly and uses the same sending domain and IP address as other clients. Which action ensures NTO's sending reputation remains intact? Implement an SAP with Private Domain and a Dedicated IP. Request three Dedicated IPs to spread out the sending volume. Request a Private Domain to leverage SPF and DKIM authentication. After sending a first 'welcome' email, Northern Trail Outfitters will set up Journey Builder in order to keep the customer acquisition process going after a purchase has been made on their website. Which type of activity should be used? Engagement Split Behavioral Trigger Wait Until Event. Northern Trail Outfitters (NTO) is investigating why a scheduled email is not being sent to the customer. Upon examining the subscriber data view, NTO discovers that the subscriber key is duplicated, and one of the entries has a status of 'Held'. What is the source of the duplicate subscriber key? Triggered Send Managed Lists Global Unsubscribe List Auto Suppression List. Northern Trail Outfitters is required to send a transactional email to every customer who has bought a recently recalled item, regardless of their subscription status, including those who have previously unsubscribed. Which component should be configured to provide this functionality? Delivery Profile Send Classification Sender Profile. A loyal customer of Northern Trail Outfitters has complained that they are still receiving emails at their old address, despite providing a new email address. NTO has verified that the customer's updated email address is saved in the correct data extension. What is preventing the customer from receiving emails at their new address? The new email address is from an unsupported domain. The email address has not been updated in All Subscribers. The customer has not opted in again with the new address. A marketer must customize an email by incorporating dynamic content based on information from both the Open Data View and the Purchase Data Extension. What should be used to source the data from these different sources? Attribute Group SQL Query Activity Data Filter. A marketer must request the creative team to review and provide feedback on the emails for an upcoming campaign. Which feature should help achieve this as an automatic flow? Subscriber Preview Approval Workflow Content Builder Approvals. When creating an email audience, a marketer initiates a query to refresh a data extension that is mentioned in the audience query. Which configuration should be used to ensure the exclusion is updated before the audience query runs? In the step with the two SQL activities, place a wait step between them. Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity. Place the audience SQL Query Activity below the exclusion SQL Query Activity. Northern Trail Outfitters (NTO) is looking to use Path Optimizer in order to experiment with new marketing materials. The best path will be selected based on the engagement levels with the emails, which are expected to drive more traffic and orders on NTO's website. What should NTO configure in Path Optimizer? Email Engagement Manual Engagement Web Conversion. Northern Trail Outfitters (NTO) has several divisions operating under one business unit. NTO aims to make sure that its customers can easily recognize the particular line of business that is contacting them via email. Which setting should be configured in a send to identify the line of business sending the message? Sender Authentication Package Brand Builder Sender Profile. A marketer is testing an email with an Interactive Email Form and realizes that the form is not visible when the email is viewed in Gmail. What guidance should be given to the email developer to ensure the interactive form displays correctly? Ensure the 'Optimize for Gmail' checkbox is selected. Ensure characters in the CSS tags are limited to 16kB. Ensure fallback content has been configured for Gmail. Northern Trail Outfitters (NTO) is looking to analyze its vast amount of outgoing data and is seeking a way to efficiently filter, organize, and group the data in a single interface without the need for SQL query writing. Which tool should NTO use? Filter Activity in Automation Studio Email Performance Over Time Report Pivot table in Intelligence Reports. Northern Trail Outfitters aims to prevent duplication of Email Addresses in the data extension field. What should a marketer do to ensure the Email Address field values are unique? Mark the field as the Primary Key. Mark the data extension as Sendable. Use Email Address as Subscriber Key. The customer success team at Northern Trail Outfitters is looking to create a detailed profile for its subscribers in order to enhance segmentation for future communications. Which content block should the team use to capture this information directly from the inbox for some subscribers? Smart capture block Interactive Email Form block Einstein content block. Northern Trail Outfitters (NTO) is utilizing Intelligence Reports within Marketing Cloud to track and analyze the effectiveness of their email campaigns and customer journeys. Which preconfigured dashboard should NTO review to get an idea of which journeys are performing the best? Email Overview Dashboard Email Performance Dashboard Journey Performance by Email Dashboard. Northern Trail Outfitters (NTO) is utilizing Intelligence Reports within Marketing Cloud to track and analyze the effectiveness of their email campaigns and customer journeys. Which preconfigured dashboard should NTO review to get an idea of which campaigns are performing the best? Email Overview Dashboard Email Performance Dashboard Journey Performance by Email Dashboard. Northern Trail Outfitters is looking to create a customized email for members of its loyalty program, which will feature information about their profiles, points balance, and shopping habits. This data is stored in Marketing Cloud across multiple data extensions. What should a marketer use to build this level of personalization into the email? Enhanced Dynamic Content Blocks AMPscript LookUp Functions Personalization Strings. Northern Trail Outfitters (NTO) is creating a personalized onboarding experience for new customers by tailoring the content in each email. They aim to include customized content and assets based on real-time data analysis to provide the most relevant and engaging information for each individual customer. Which feature should NTO use? Einstein Copy Insights Einstein Content Selection Enhanced Dynamic Content. Northern Trail Outfitters (NTO) is looking to enhance the user-friendliness and accessibility of its email layout. Which best practice should NTO employ? Reduce line spacing to fit more content on the screen and reduce scrolling. Include role='presentation' from layout tables to support assistive technologies. Increase the font size (over 16pt) to make the content easier to read. Northern Trail Outfitters utilizes automation to handle and analyze the weekly data extensions of sales agents. The accuracy of the report generated by the automation requires data from all sales agents. However, certain agents have been consistently late in submitting their data extensions. Which step prevents the automation from completing the automation instance and delivering an inaccurate report? Data Extract Activity Verification Activity Wait Activity. A marketer at Northern Trail Outfitters requires access to test emails for every subscriber within a specific data extension. What should the marketer do to ensure the data extension appears as a Recipient Test Data Extension in the Test Send menu? Save the data extension in the Test Folder. Create the data extension as 'Is Testable'. Associate the data extension to the Campaign. A marketer at Northern Trail Outfitters should check how various versions of an email will appear in various email platforms. Which tool should the marketer use? Content Detective Test Send Send Preview. Northern Trail Outfitters is considering implementing automated systems utilizing Artificial Intelligence to alert or provide guidance on Email Sends. Which standard tool best does this? Einstein Copy Insights Einstein Email Recommendations Einstein Messaging Insights. A marketing team uses email templates to create a consistent style guide. The team has recently updated the primary template to align with company-wide rebranding; however, content approvers are reporting they are not seeing the new changes reflected. Which step needs to be completed? The email must be recreated using the updated template. 'Update Email Now' needs to be applied to each email. The template must be approved before updates are reflected. Each day, Northern Trail Outfitters (NTO) updates a data list with customers who have purchased a new luxury cooler from them. In order to provide these customers with a premium shopping experience, NTO plans to send a personalized 'congratulations' email on the day they are added to the list, and then follow up with a review request after 14 days. Which automation solutions should be set up to accommodate this request? Journey Builder and Behavioral Triggers Automation Studio and Path Optimizer Automation Studio and Journey Builder. A customer is utilizing the Salesforce Contact object to synchronize data and has begun syncing custom fields to enhance segmentation capabilities. Which first step should the customer take to ensure the new fields are available to segment on? Edit the fields in the synchronized data source. Create a new data extension with the new fields. Create a data filter that includes the new fields. A marketing professional usually sends messages to a pre-selected group in their main audience database. They now require to focus on a specific segment within this group for an upcoming campaign. What should they do to further segment their audience? Copy the filtered data extension and add additional filter criteria. Use the Split option to temporarily add additional filter criteria. Copy the data filter and build a new data extension with additional filter criteria. Northern Trail Outfitters (NTO) plans to compare Einstein Recommendations with their current static product recommendations in product return confirmation emails. After analyzing the results, they will determine which option is more effective and decide on a strategy for future confirmations. Which journey type is best suited to run this test? Single Send Multi-Step Transactional Send. NTO's upcoming campaign has a mailing list that exceeds the company's daily sending capacity, causing concern for the marketing team about the campaign's impact on deliverability. Which feature should help NTO achieve this send while keeping deliverability metrics in mind? Einstein Engagement Frequency Send Throttling Sender Authentication Package. A marketer has developed a database of primary data, which includes information on all current subscribers along with important demographic details and subscriber characteristics. Every week, multiple teams utilize this database to send targeted communications to different segments of their subscriber audience. What should they use to ensure they have fresh data for these sends? A nightly automation with a filter activity A verification step in the send automation An approval process for sending. The marketing team at Northern Trail Outfitters is worried about the rate at which their emails are being successfully delivered over the past three months. Which remediation tactic should be used to improve deliverability? Increase the frequency of email sending to boost engagement. Broaden segmentation criteria to reach more diverse audiences. Scale back sending for specific ISPs until the issue subsides. Northern Trail Outfitters (NTO) has observed a significant decrease in customer interaction and an increase in unsubscribes following the introduction of a newsletter sent three times a week by its sales team, in addition to the usual commercial marketing emails sent regularly. Which action should be taken to reduce the number of unsubscribes and increase engagement for NTO's program? Add complementary SMS campaigns. Create more focused segmented lists for messaging. Focus on action-driven subject lines.

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