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ERASED TEST, YOU MAY BE INTERESTED ON Email specialist 2

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Title of test: Email specialist 2 Description: questions email Author: Lalo Other tests from this author Creation Date: 04/12/2024 Category: Others Number of questions: 48

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The marketing team is investigating why an email was not delivered to 10% of the audience in the data extension. Upon reviewing the tracking for the job ID, they found that none of the subscribers were on hold or unsubscribed. Which additional issues should they consider? DoNotTrack preferences Bounced contacts from previous sends Suppressed contacts from contact deletion. The Northern Trail Outfitters data team aims to regularly transfer a report of all subscribers who have been sent an email in the past day to their Enhanced FTP Export folder. The report should only include distinct email addresses. At a minimum, which activities should be configured in Automation Studio to meet their requirements? SQL Query, Data Extract, File Transfer SQL Query, Filter, Data Extract Filter, Data Extract, File Transfer. A marketing expert at Northern Trail Outfitters is seeking to streamline the process of sending the weekly newsletter to subscribers. The target audience is currently stored in one data extension, but they are also interested in sending the newsletter to a partner seed list. Which tool method should the specialist use? Multi-Step Journey User Initiated Send Automation Studio Email Activity. The marketer at Northern Trail Outfitters is looking to assess how the tone of subject lines in recent email communications is impacting customer engagement levels. Which tool should supply insights into the tone of subject lines? Einstein Recommendations Einstein Messaging Insights Einstein Copy Insights. Northern Trail Outfitters (NTO) aims to create tailored content for its highly engaged customers, while also providing unique content for its less engaged customers. Which Journey Builder activity should NTO use? Engagement Split Frequency Split Scoring Split. A worldwide marketing team used Content Builder Approvals to create an email, which was then shared with different departments within their organization. However, despite receiving approval, further modifications are required. What is the first action that should be taken to make the edits? Unshare the email. Withdraw email approval. Cancel send using email. The marketing team is looking to set up a recurring schedule for sending pivot table data to an AWS S3 bucket automatically every Monday at 6:00 a.m. Which method meets their needs? Report Scheduling In Intelligence Reports File Transfer Activity in Automation Studio Report Definition Activity In Automation Studio. Northern Trail Outfitters is looking to provide information on subscribers who did not receive emails that were supposed to be included in the mailing list. Which tool should provide a list of subscribers who didn't receive the expected emails? _Sent Dataview 'Subscribers Not Sent To' report Not Sent Tracking Extract. Northern Trail Outfitters (NTO) currently utilizes AMPscript to generate personalized content for its subscribers. Which actions should help build confidence in NTO's dynamic email capabilities? Use a Guided Send to perform a test send to Internal users using subscriber data. Use CloudPages to duplicate the dynamic code and test it by using manual subscriber inputs. Use Preview and Test, select a targeted subscriber, and send the email to internal team members. The leadership at Northern Trail Outfitters wants to see a dashboard showing the success rate of customers that have been through a Welcome Series Journey in the last 7 days. Where should they find this dashboard? Journey Builder - Journey History Intelligence Reports - Journey Performance Reports - Journey Engagement. NTO is interested in incorporating automation into its email marketing strategy. Which automation should NTO create as a good first step? An automation that deletes old data extensions, emails, and reports An automation that contains several recurring emails and decisioning points An automation that Imports subscriber data regularly and updates key data extensions. Northern Trail Outfitters (NTO) is looking to include their sales representatives' information in a data extension to personalize the From Name in emails sent to targeted customers. Which functionalities accomplish the requested configuration? Delivery Profile and AMPscript Lookup Send Classification and Subscriber Attributes Sender Profile and AMPscript Lookup. A marketer has developed a campaign that they plan to execute several times throughout the day using new data. This data is not stored in an attribute group within Contact Builder. What should the marketer do in order to accomplish this? Select the Recurring schedule type for the entry source in Journey Builder. Schedule and activate Triggered Sends for the messages in the journey. Select an automation to populate the Entry Source Data Extension. A marketer needs to promptly assess how well a particular email's links are performing, including both Total Clicks and Unique Clicks. Which area of the application should provide this data? Send Performance Tab Email Overlay View Tracking Conversions Tab. Northern Trail Outfitters is looking to categorize their assets for easier searchability in Content Builder. The challenge lies in the fact that many images have multiple tags, making it harder to narrow down results to a more manageable number. How should the number of tags selected for an asset be minimized while still providing the necessary granularity? Make the Customer Key more descriptive. Leverage Einstein for content tagging. Use nested tags to create hierarchies. Northern Trail Outfitters (NTO) has recently entered 15 new markets and requires tailored content for these regions. While they partner with an agency for translations, the company lacks the necessary resources to develop email campaigns. What should NTO do to create and send localized content at scale? Leverage templates with AMPscript. Leverage Enhanced Dynamic Content. Leverage Multilingual Content Blocks. Northern Trail Outfitters (NTO) has observed a drop in the open rate of their email campaigns. NTO is worried that their sender reputation may have been harmed by adding new subscribers recently. Which metric should be analyzed as a possible indicator of bad sender reputation? Send volume Click rate Block bounces. A marketer is looking to improve the organization of their resources in Marketing Cloud. What should they do to improve searching and filtering in Content Builder? Add assets to folders upon creation. Add descriptive tags to each asset upon creation. Add a description to each asset upon creation. A marketer is tasked with combining data from different tables, such as orders, subscribers, and product line items, to create a data extension that can be sent. This data extension will serve as the starting point for a customer journey. Which tool should help create this table? Automation Studio Data Designer Audience Studio. A marketer has successfully created an automation in Automation Studio to transfer data from a data extension to an SFTP location as a .csv file. Despite the automation running smoothly and completing the data extract process, the file is not appearing on the SFTP location as expected. Which activity is missing? Fire Event Import File File Transfer. Northern Trail Outfitters (NTO) sends numerous email campaigns on a monthly basis. What should be set up to help organize NTO's email tracking results? Create folders in My Tracking and select where to send results when sending an email. Give emails unique names so they are easier to find in the tracking sends tab. Remove old tracking results on a regular basis to declutter the results list. The healthcare company wants to make sure that individual office locations can access patient portal registrations without needing access to the parent level business unit, as requested by the marketing team. What should the marketing team do in Automation Studio to ensure data is available at the child BU level? After the file import, use the transfer file activity to move data into data extensions in child BUS. Create automations that import the data directly into the child BUs to bypass the parent level BU. After the file import, use the filter activity to populate shared data extensions that are available to child BUs. A marketing manager is interested in examining how the demographics of customers across various channels have evolved in the past 6 months. Which report should be run to provide this Information? Contacts Count Contacts Analytics Audience Engagement Over Time. Northern Trail Outfitters (NTO) is planning to send three emails through Automation Studio, but they want to make sure that each email is sent out completely before the next one starts sending. How should the automation workflow be built to accomplish this? Add each Send Email activity to different steps in an automation. Include a Verification activity between each step of an automation. Add each Send Email activity to a single step in an automation. An insurance company has initiated a fresh marketing strategy aimed at reaching out to individuals aged 64 to 65 who have not yet signed up for insurance and have consented to receive emails. The information of all subscribers is kept in a single database. How should the marketer use low-code to create this segment? Create a data filter on the data extension. Filter the .csv file before import. Write a query to create a filtered data extension. A marketer has observed a rise in the number of people unsubscribing from their emails. They want to tackle this issue but are hesitant to stop sending out the emails they have already scheduled for the upcoming holiday season. What should they use to easily focus their marketing efforts on subscribers who are least likely to unsubscribe? Path Optimizer Scoring Split Frequency Split. Northern Trail Outfitters (NTO) aims to control subscriber preferences based on communication themes. Subscriber information for NTO is stored in data extensions. Which Marketing Cloud feature should be used to achieve this? Publication Lists List Unsubscribes Journey Builder Sends. Northern Trail Outfitters brings in a continuous stream of engaged customers into a data extension. Customers are only included in the daily feed if they meet the requirements to stay active. Which import option should be used to ensure the data extension only contains currently active customers? Append Overwrite Add and Update. A marketer is looking to create a data extension by applying a filter that selects only the records from the previous day. Which step should they take to ensure the data extension includes newly added records? Check the 'AUTOMATICALLY REFRESH UPON SENDING' checkbox. Configure the filter DE to auto-refresh dally in properties. Schedule an automation to refresh the filter activity each day. Northern Trail Outfitters (NTO) sends half a million emails every month, and they use the same sending domain and IP address as other clients. Which action ensures NTO's sending reputation remains intact? Implement an SAP with Private Domain and a Dedicated IP. Request three Dedicated IPs to spread out the sending volume. Request a Private Domain to leverage SPF and DKIM authentication. Northern Trail Outfitters (NTO) is currently facing a problem with receiving incorrect email addresses through its website's email subscription form, causing issues with email delivery and negatively affecting the sender's reputation. What should NTO use to make sure email addresses are valid before adding to its audience? Leverage a Smart Capture block A double opt-in at signup Add CAPTCHA. validation to the form. Northern Trail Outfitters is enlisting the services of a third-party vendor to manage a website for a promotional sweepstake. The marketing manager wants an email notification to be sent immediately from the vendor once a subscriber completes and submits the entry form. What should be used to enter this subscriber into a journey? API Event Entry Source CloudPages Entry Source Contact Event Entry Source. The Chief Marketing Officer at Northern Trail Outfitter (NTO) has assigned the marketer to monitor how well NTO's welcome and post purchase experiences are performing. Which action should the marketer take to evaluate journey performance? Define a goal for each journey. Review opens and clicks activity summaries. Export the journey email analytics. Northern Trail Outfitters (NTO) gives a birthday coupon to subscribers during their birthday month to show appreciation. NTO aims to acknowledge the subscriber's engagement with the email and send follow-up messages accordingly. Which no-code features should be implemented to accomplish this? Journey Builder and Engagement Split Automation studio and Query Activity Salesforce CDP and Einstein Engagement Scoring. In Marketing Cloud Intelligence reports, a marketer wants to generate a unique set of custom reports for their organization that are not already included in the pre-configured reports. What should be created to achieve this? A collection A Dimension A Dashboard. Northern Trail Outfitters is planning to utilize an Amazon S3 bucket to transfer data into Marketing Cloud Data Extensions. What should be used to achieve this? Ingest API Import Wizard Import Activity. An email marketer is drafting an email to advertise the new mobile app from Northern Trail Outfitters. Which text should be used for the call-to-action button to drive the most engagement? Download now Download out new mobile app here Out new mobile app. The customer asked Northern Trail Outfitters to refrain from tracking any clicks or opens that they make. What should be configured to ensure compliance with this request? Exclusion Script DoNotTrack Attribute Consent Management. Northern Trail Outfitters (NTO) aims to utilize customer engagement to send relevant content automatically and boost click rates in its holiday promotional emails. Which feature should NTO use? Enhanced Dynamic Content Einstein Content Selection Einstein Coy Insights. Northern Trail Outfitters is in the process of developing a new database extension to save the preferences of its customers. Which settings should be enabled to allow a SQL Query Activity to update the data extension? Is Sendable Nullable Primary Key. The website team at North Trail Outfitter has observed that the site experiences performance problems when the marketing team sends out promotional emails. What should the marketer do to prevent this problem? Use Delayed Delivery Segment email sends by domain. Configure Send Throttling. Northern Trail Outfitter needs to ensure that critical subscriber updates, like when someone unsubscribes, are promptly updated on the platform to comply with regulations. What should be used to best achieve this in real time? SQL Query activities File Drop Automations APIs. Northern Trail Outfitters (NTO) is experiencing an IP address issue and wishes to analyze the email send metrics on a data-driven level. Which out-of-the-box report should NTO use to get this information to refine its sending methods? Recent Email Send Summary Email Performance by Domain Email Sends by User. Northern Trail outfitters is seeking information on how well their abandoned cart email campaign is performing. Which Journey Builder resources provides data on all versions of a specific journey's cross-channel performance data? Email Analytics Tile Journey History Analytics Dashboard. The analytics team at Northern Trail Outfitters has asked for data to be provided in order to create a dashboard that can track and analyze the effectiveness of email campaigns company-wide. Which Marketing Cloud function should be used to get this data automatically on a daily basis? Google Analytics Integration Tracking Extracts Report Snapshots. NTO is starting a new campaign where they will send emails to customers after they make a purchase, requesting feedback on their shopping experience. What should the NTO marketing team include in the email design to encourage a high response rate? An Interactive Email Form that links to a confirmation page A Salesforce Survey block called in by an AMPscript function A Call-to-action button that links to the feedback form. Northern Trail Outfitters is developing an automation feature that will initiate upon the completion of a task on their website. The task cannot access SFTP. How should the automation be configured to run? Schedule the automation to run hourly. Trigger the automation via API. Use a File Drop starting source. Northern Trail Outfitters aims to prevent a specific set of subscribers from receiving any promotional emails. Which configuration ensure these subscribers do NOT receive these emails? Add an Auto-Suppression list to the default sender profile. Configure Auto-Suppression list for the Commercial classification. Add subscribers to the Account opt-out list.

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