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ERASED TEST, YOU MAY BE INTERESTED ON Email specialist 3

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Title of test: Email specialist 3 Description: email questions Author: Lalo Other tests from this author Creation Date: 04/12/2024 Category: Others Number of questions: 46

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The marketing department at Northern Trail Outfitters is looking to compare the holiday engagement from last year to this year. What should they use to access the historical engagement data? SQL activity using data views Audit Trail extract Tracking Data extract. A marketer plans to send daily emails to specific groups that have been generated from various data extensions. These daily emails are part of a sophisticated campaign that includes multiple messages across both Email and Mobile Studio. Which action should they take to execute the campaign? Use Automation Studio query for segmentation and Journey Builder for Messaging and Flow. Use Automation Studio Filtering, Messaging, and wait activities. Use Journey Builder Recurring Entry Source, Messaging, and Flow Control Activities. Northern Trail Outfitters (NTO) requires a comprehensive record of all emails sent within the past year from all departments, along with key performance indicators for each email campaign. Which out-of-the-box report provides what NTO needs? Account Send Summary Email Performance Over Time Email sends by User. The marketer has designed an email to confirm event registrations for their camping cooking sessions, and they utilize Marketing Cloud Connect to merge their CRM system. They aim to instantly update records by directly clicking the 'Confirm RSVP' button. Which automation solution should easily allow this action? Automation Studio Behavioral Triggers Journey Builder. A marketer at Northern Trail Outfitters requires the filtered data extension to be automatically updated before sending out their daily email. What would a marketer do to automatically refresh a filtered data extension on a scheduled basis? Configure the Send Activity to automate the refresh. Use a Filter Activity in Automation Studio. Activate Journey Builder to refresh the data extension. The marketing manager at 'Northern Trail Outfitters' is looking to set up a weekly report to be sent to an Azure Blob that will provide updates on the success of the holiday campaign. Which tool should they use? Campaign Email tracking Report Intelligence pivot Table Tracking Data Extract file transfer. The audience of Northern Trail Outfitters is highly active on mobile devices, and a marketing intern will be launching an email campaign tomorrow. Which mobile optimization option provides the quickest turnaround and easiest implementation? Mobile Responsive Responsive Aware Mobile Aware. Northern Trail Outfitters is updating its brand guidelines and is committed to making its emails more inclusive and accessible. Which best practice should the email designer follow to meet accessibility standards? Minimize whitespace Build image-based emails. Use contrasting colors. A marketer must email all 20 members of the creative team for feedback as part of an email marketing campaign. Which Preview Test Content Personalization option should be used? Based on Recipient test Data Extension Based on Subscriber Preview List or Data Extension Based on Preview. A Northern Trail outfitter is interested in using an artificial intelligence-driven strategy to focus on subscribers who do not receive excessive emails but consistently interact with the emails they do receive. Which feature should help achieve this? Einstein Messaging Insight Einstein Engagement Scoring Einstein Engagement Frequency. In preparation for upcoming holidays, Northern Trail Outfitters (NTO) intends to incorporate unique events and information in their emails. The content will be updated periodically to reflect the time of year. What should NTO use to ensure the most up-to-date content is included in each email? Reference Content Block Dynamic Content Block Einstein Content Selection. After their team approved, a marketer planned to send out a promotional email. However, after scheduling the send and informing the team, they received new feedback that required changes to the email content. Where should the marketer cancel the send? Tracking tab in Journey Builder Overview tab in Email Studio Pending tab in Content Builder. A healthcare marketing professional wants to send an email to patients immediately after they request a password reset for their account. Which journey type is the best solution for the marketer to set up? Multi-Step Journey Transactional Send Journey Single Send Journey. A marketing manager has planned to test various subject lines for an upcoming email campaign with their team. The manager aims to initially test the subject lines with a small pilot group before sending them out to the rest of the customers. How should path optimizer be configured to handle these requirements? Place a Random Split before Path Optimizer for the pilot group. Configure a holdback group to be targeted by the winner. Select winning path three days after journey activation. The marketing team plans to divide their main customer data extension into 10 distinct segments for conducting A/B testing in the future. Which feature should be used to easily segment the data extension? Filter Data Activity Random Data Extension SQL query activity. A marketer at Northern Trail Outfitters is inquired about the necessity of having a separate IP address for sending emails. What is a key differentiator to get a dedicated IP rather than using a shared one? Requirement to have Custom URLs on Cloud Pages Requirement to have Custom URLs on images hosted in Marketing Cloud Sending Volume > 250,000 Email/Month. The marketing team aims to reach out to subscribers by presenting a special 'thank you' promotion to those who have engaged by opening an email within the last twelve months. Which tool should they use to identify the subscribers to send to? Total Opens measure _Open data view Tracking Data Extract. In the past, Northern Trail Outfitter used to receive a large data file from a vendor every day through its Marketing Cloud SFTP. However, the vendor is now changing their schedule and will be sending files continuously over an eight-hour period throughout the day. These files will still follow the same naming format and will include a timestamp. Which update should be implemented to the automation to process the files as they are received while minimizing network? Replace the Schedule with File Drop and use a filename pattern Implement an API to start an automation with every file transfer. Replicate the automation and schedule to execute every eight hours. A marketing manager observes emails containing images that do not align with the company's branding standards. Which step should they take to restrict the types of content within content slot? Under user permissions, select limited template access. Configure Content Blocks to only be usable within approved templates. Configure restrictions within a Content Area for approval block types. After sending out a mass email, Northern Trail Outfitters needs to change the URL of a link in the email. Which action should be recommended? Navigate to the email in Content Builder and update the URL. Navigate to the Job Links tab In My Tracking and update the URL. Navigate to URL Expiration in Setup and update the URL. Northern Trail Outfitters has acquired stock images for their email usage but struggles to find specific images for their campaigns due to the large amount of content. Which solution should make locating appropriate images easier? Configure Einstein Content Tagging to automatically tag stock art. Import a metadata tag index for the stock art so the images are searchable Select categories and content type from the import dropdown when importing images. A marketing manager is interested in importing the Not Sent data selection into a data extension in order to utilize it as a group of contacts to exclude from future marketing campaigns. Which steps should be configured within Automation Studio to accomplish this? Tracking Extract > Import Activity > SQL Activity Tracking Extract > Import Activity > Data Extension Extract Tracking Extract > File Transfer > Import Activity. A marketer at Northern Trail Outfitters (NTO) noticed that a particular email address has consistently reported promotional emails from WTO as spam when responding to spam complaints from recent email campaigns. What should me marketer do to prevent the subscriber from receiving further commercial messages? Use the complaint exclusion list on future sends. Add the subscriber to the auto-suppression list. Delete the subscriber from All Subscribers. Northern Trail Outfitters (NTO) experienced difficulties processing coupon codes for a few days, leading to customer complaints. NTO seeks to make amends by offering an enhanced coupon as a gesture of apology to enhance customer satisfaction. What should NTO do to automate the process of finding its affected customers? Filter the data based on a specific date range. Use Einstein engagement scores to identify affected users. Query the data using a specific date range parameter. Northern Trail Outfitters is sending a welcome email to a new set of clients. However, when the marketer sends out the email, no one seems to have received it. Which configuration caused the send to fail? Two fields with EmailAddress data type Failure to choose the send classification Incorrect Sending Relationship. Non-registered customers can provide their phone numbers for open orders at Northern Trail Outfitters. The contact information given will be removed after 30 days. Which feature provides a way to automatically maintain a data extension's records? Delete Filter Activity Contact Delete Data Retention Policy. A marketing intern accidentally left [For APPROVAL] in the subject line when sending an email to the company's biggest audience. Which feature, if configured, should provide a warning prior to sending? Subject and Preheader Validation Content Detective Subscriber Preview and test Send. The data team at Northern Trail Outfitters (NTO) has set up a data extension that holds information on all customer transactions from the past 90 days. NTO's marketing team wants to focus on customers who bought a camping tent or foldout camper in the past week for their campaign, but they want to avoid including anyone with a 'silver' status. Which three tools should be used to segment this data? SQL Query, Filter Definition, Journey Builder Entry Source Journey Builder Entry Source, Filter Definition, Segment Builder SQL Query, Decision Split, Data Designer. Northern Trail Outfitters (NTO) receives a daily list of customers who have made recent purchases and wants to send a 'thank you' email the first time they appear on the list. How should journey Builder be configured to meet this requirement? Configure Journey Settings to 'allow no re-entry'. Configure Journey Email Send to dedupe on email address. Configure Journey Entry Event to 'allow no re-entry.'. Northern Trail Outfitter (NTO) is interested in utilizing Marketing Cloud's Subscription Center feature to enable subscribers to manage their email preferences by specifying which types of emails they do not wish to receive. NTO's customer groups are stored in data extensions. Which object should be used? Publication List Suppression Lists Exclusion Lists. Northern Trail Outfitters (NTO) aims to streamline a process where a decision is made before every email is sent to exclude specific subscribers from the journey. What should NTO do to simplify the journey? Use Update Contact Utilize exit criteria for the journey. Ensure the Contact entry mode is No re-entry. Northern Trail Outfitters' third-party point-of-sale software sends order information in large file batches, with the timing varying at different points throughout the day. Which feature should be used to accommodate this setup? Triggered Automation Scheduled Automation Wait Activity. Northern Trail Outfitters (NTO) is developing a special trip for its Platinum loyalty members, who make up a small fraction of the overall 2 million members. NTO keeps all loyalty member details in one database. What is the optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails? Use Filter Contacts criteria in the journey entry source. Use a Decision Split activity on the journey canvas. Use Automation Studio to query a population into a data extension. The marketing team plans to experiment with different paths in the customer journey using specific parameters in order to evaluate the effectiveness of a new email campaign. Which tool should be used? A/B Testing Path Optimizer Einstain Engagement Activities. A marketer requires a fast tally of entries in a data extension where the country listed is 'Djibouti'. What should they use to determine the number of matching records in the least amount of steps? Filtered data extension SQL Query Data Filter. Northern Trail Outfitters aims to track the progress of customers as they navigate through the stages following a purchase. Which configuration is required to make decisions on this data? The status data is connected to the contact in an attribute group. The Update Contact Activity Is used to make status updates. The entry sources data extension has a primary key and subscriber key. Northern Trail Outfitters (NTO) has observed that a number of its unsubscribers mentioned issues with Reply Mail Management (RMM), even though NTO does not currently utilize RMM in its account. What contributes to these unsubscribe reasons? List Unsubscribe header Profile Center Unsubscribe Universal Unsubscribe. Northern Trail Outfitters is looking to enable multiple departments to use the same data extension within their Enterprise 2.0 account. Where should the data extension reside to achieve this goal? In the Synchronized Data Extensions folder In the Data Extensions folder with sharing enabled In the Shared Data Extensions folder. A marketer had planned to send an email that had been approved by their manager in Content Builder. However, the manager later informed the marketer that changes were required and the email approval has been revoked. What should happen with the scheduled send, if no other action is taken? The Send is paused until approved again. The send is cancelled when the approval is withdrawn. The originally approved version of the email will send. On Friday, Northern Trail Outfitters sends out 50,000 emails. By Monday morning, the marketing team needs to sift through out-of-office and unsubscribe messages to track customer responses. Which feature should help the team? Reply Mail Management Publication Lists Parameter Management. Northern Trail Outfitters receives daily updates from their data warehouse to ensure compliance with opt-out regulations on various marketing platforms. These updates only include opt-out changes from the previous day. In the event of a failed update, it needs to be rerun manually to stay in compliance. How should the notification be received if the data import is unsuccessful? Automation Notification Settings Import Activity Notification Settings Configured Alert Manger Settings. Northern Trail Outfitters (NTO) has introduced new color options for its CTA button. Where should NTO be able see if there has been a lift in overall likelihood to click? Einstein Engagement Frequency Einstein Engagement Scoring Einstein Messaging Insights. The marketing team at Northern Trail Outfitters noticed that 23% of recipients did not engage with their latest email. Which best practice should they follow to uphold their sender reputation? Continue monitoring the bounce rate for changes. Remove the bounced addresses before the next send. Nothing --- bounce rates up to 30% are acceptable. Northern Trail Outfitters (NTO) plans to launch a drip campaign targeting a specific audience, followed by the creation of various versions featuring different messages and audience splits for testing purposes. Which tool should NTO use to accomplish these iterative tests? Contact Builder Automation Studio Journey Builder. A marketer is now utilizing Intelligence Reports to improve the effectiveness of their email campaigns and track engagement levels. Which feature should improve Intelligence Dashboard usability? Campaigns Sender Profile Tabs. Northern Trail Outfitters (NTO) would like to be informed of any unusual activity from subscribers receiving the 'Weekly Deal' email. Which feature provides notification badges to alert NTO of any performance issues? Einstein Engagement Scoring Einstein Copy insights Einstein Messaging Insight.

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