Marketing

Kotler defined market as “A set of all actual and potential buyers of a product.”. True. False.

Market is a social and managerial process by which individuals and organization get what they need. True. False.

……. concept is used for goods which customers don’t buy normally, like vacuum cleaners, insurance etc. Product. Selling. marketing. Social Marketing.

Under marketing concept the organization tries its best to determine the needs, wants and desires of the buyer’s market. True. False.

Importance of marketing to customers – satisfaction of needs and desires and improvement in standard of living. True. False.

Marketing does not help in creating employment opportunities to many people. True. False.

Utility is the consumer’s estimate of the product’s overall capacity to satisfy his or her needs. True. False.

Separation of information: Most of the ills in marketing are caused by lack of information value of the product/service. True. False.

Distribution is of three types. True. False.

……. covers the actual amount the end user is expected to pay for a product. Product. Price. Promotion. Place.

There are a number of popular pricing techniques. a)cost-Plus Pricing. b)Hour-based Pricing. Both a & b.

Advertising is any non-personal paid form of communication using any form of mass media. True. False.

The …… stages involved in strategic marketing planning process. Two. Three. Four. None of them.

The commodity approach, the focus of study is a specific commodity, and speak. True. False.

The managerial approach, the focus of marketing study is on the decision-making process. True. False.

In……concept, the focus is on giving individual satisfaction so far, the customer is concerned. Social Marketing. Product. Selling. None of them.

Marketing creates utility and ownership. True. False.

According to “Kotler”, Marketing is a social and managerial process…. True. False.

The Product concept is the newest concept guiding Producers. True. False.

The Producer’s objective is to maximize cost and a minimize production. True. False.

The general aim of marketing is to have lower flow of goods among customers. True. False.

Marketing mix represents a combination of the marketing methods, devices and price. True. False.

Small firms need sales organization. True. False.

If the needs of the customers change, the marketing mix will also be changed. True. False.

Place includes…. Distribution Channels. Managing Inventories. Transformation. All the above.

Marketing mix represents a combination of the marketing. a)Methods. b)Devices. Both a&b. None of the above.

Direct distribution is selling your product through some form of middleman. True. False.

One of the components of the product marketing mix and the service marketing mix together is…. People. Process. Physical evidence. Promotion.

Promotion can include the following except... Direct mail. Personal Selling. Skimming. Public relations.

Strategic marketing planning is the process of selling marketing…. Plans. Goals. Methods. Tricks.

Selecting target markets and designing a marketing mix is a strategy to achieve the goals of marketing. True. False.

Marketing mix acts as direct link between the organization and its customers. True. False.

The marketing strategy is therefore a theoretical strategy. True. False.

Sales is not a vital sub-system of marketing management. True. False.

………. An agreement between a buyer and seller on the price of a security. a)Marketing. b)Selling. Buying. a & b.

………. Performs the functions of planning, organizing, and controlling marketing and distribution of products. Marketing. Selling. Buying. None of Them.

Marketing removes hindrances between the marketers and customers by creating utilities. True. False.

Which of the following is not a marketing utility?. Form Utility. Person Utility. Exchange Utility. Social Utility.

Choose form the following a Marketing utility. Banking Utility. Place Utility. Economic Utility. Hindrances Utility.

………. Utility converts the raw form of products into meaningful final product. Person. Place. Form. Exchange.

Choose a Function of marketing manager: Bad Planning. Determining objectives. Buying. Providing Employment.

Determining product line strategy and planning for product diversification is a property. Proper Planning. Product Policy. Determining objectives. Selling.

Service after sales service is regarded as an essential part of modern marketing management. True. False.

Analysing the data and draw conclusions is an integrated marketing activity. True. False.

The marketing executive organize sales territories for the sales department and organize sales. True. False.

Effective communication is not essential for organisations. True. False.

Which of the following is a promotional tool?. Advertising. Public relations. Sponsorship. all of the above.

Marketing communication is an audience-centered activity. True. False.

One of the best-known and market-leading brands in the UK. GUCCI. WALKER. H&M. ZARA.

How many main forms of exchange in marketing?. Two. Three. Four. Five.

Exchange in marketing has two main forms. True. False.

Have a short-term orientation and are motivated primarily by self-interest. A)Market-exchange. B)Relational exchanges. C)Transactional exchanges. A&C.

Market exchanges form the basis of the ideas represented in relationship marketing. True. False.

The definition of marketing communication has ……………. Main themes. One. Two. Three. Over Three.

There are …………. principal marketing communication tools. Three. Four. Five. Seven.

……………… is a non-personal form of mass communication that offers a high degree of control. Advertising. Public relations. Personal Selling. Direct Marketing.

Advertising also suffers from high credibility. True. False.

…………... is an interpersonal communication tool that involves face -to -face activities. Personal Selling. Advertising. Public relations. Direct marketing.

In public relations there is charge for the media space or time. True. False.

…………………. Signals a shift in focus from mass to personalized communications. Advertising. Public relations. Personal Selling. Direct Marketing.

Public relations are the domain of the sales directors. True. False.

Customers can be... A)Internal Customers. B)External customers. C)Individual customers. Both A & B.

No one in the organization can be an internal customer. True. False.

External customers are the people who are directly associated with the organization. True. False.

A customer may or may not be a consumer. True. False.

.......... means who pays money for goods or services. A)Internal Customers. B)External Customers. Both A& B. consumers.

In earlier days the importance of studying customer behaviour was realized because it was seller driven market. True. False.

Channel decision is a convenience goods should be available in the nearest shop. True. False.

There are several factors influencing the customers such as... Cultural. Social. Personal. All of them.