ERASED TEST, YOU MAY BE INTERESTED ON Marketing
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Title of test:
Marketing Description: El Final b3n two days Author:
Creation Date: 21/05/2024 Category: Personal Number of questions: 69 |
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Kotler defined market as “A set of all actual and potential buyers of a
product.” True False. Market is a social and managerial process by which individuals and organization get what they need True False. ……. concept is used for goods which customers don’t buy normally, like vacuum cleaners, insurance etc Product Selling marketing Social Marketing. Under marketing concept the organization tries its best to determine the needs, wants and desires of the buyer’s market True False. Importance of marketing to customers – satisfaction of needs and desires and improvement in standard of living True False. Marketing does not help in creating employment opportunities to many people. True False. Utility is the consumer’s estimate of the product’s overall capacity to satisfy his or her needs. True False. Separation of information: Most of the ills in marketing are caused by lack of information value of the product/service. True False. Distribution is of three types True False. ……. covers the actual amount the end user is expected to pay for a product. Product Price Promotion Place. There are a number of popular pricing techniques a)cost-Plus Pricing b)Hour-based Pricing Both a & b. Advertising is any non-personal paid form of communication using any form of mass media. True False. The …… stages involved in strategic marketing planning process Two Three Four None of them. The commodity approach, the focus of study is a specific commodity, and speak. True False. The managerial approach, the focus of marketing study is on the decision-making process True False. In……concept, the focus is on giving individual satisfaction so far, the customer is concerned Social Marketing Product Selling None of them . Marketing creates utility and ownership. True False. According to “Kotler”, Marketing is a social and managerial process… True False. The Product concept is the newest concept guiding Producers True False. The Producer’s objective is to maximize cost and a minimize production. True False. The general aim of marketing is to have lower flow of goods among customers. True False. Marketing mix represents a combination of the marketing methods, devices and price. True False. Small firms need sales organization. True False. If the needs of the customers change, the marketing mix will also be changed True False. Place includes…. Distribution Channels Managing Inventories Transformation All the above. Marketing mix represents a combination of the marketing. a)Methods b)Devices Both a&b None of the above. Direct distribution is selling your product through some form of middleman True False. One of the components of the product marketing mix and the service marketing mix together is… People Process Physical evidence Promotion. Promotion can include the following except... Direct mail Personal Selling Skimming Public relations. Strategic marketing planning is the process of selling marketing… Plans Goals Methods Tricks. Selecting target markets and designing a marketing mix is a strategy to achieve the goals of marketing. True False. Marketing mix acts as direct link between the organization and its customers. True False. The marketing strategy is therefore a theoretical strategy. True False. Sales is not a vital sub-system of marketing management True False. ………. An agreement between a buyer and seller on the price of a security. a)Marketing b)Selling Buying a & b. ………. Performs the functions of planning, organizing, and controlling marketing and distribution of products. Marketing Selling Buying None of Them. Marketing removes hindrances between the marketers and customers by creating utilities True False. Which of the following is not a marketing utility? Form Utility Person Utility Exchange Utility Social Utility. Choose form the following a Marketing utility Banking Utility Place Utility Economic Utility Hindrances Utility. ………. Utility converts the raw form of products into meaningful final product. Person Place Form Exchange. Choose a Function of marketing manager: Bad Planning Determining objectives Buying Providing Employment. Determining product line strategy and planning for product diversification is a property Proper Planning Product Policy Determining objectives Selling. Service after sales service is regarded as an essential part of modern marketing management. True False. Analysing the data and draw conclusions is an integrated marketing activity True False. The marketing executive organize sales territories for the sales department and organize sales. True False. Effective communication is not essential for organisations. True False. Which of the following is a promotional tool? Advertising Public relations Sponsorship all of the above. Marketing communication is an audience-centered activity True False. One of the best-known and market-leading brands in the UK GUCCI WALKER H&M ZARA. How many main forms of exchange in marketing? Two Three Four Five. Exchange in marketing has two main forms True False. Have a short-term orientation and are motivated primarily by self-interest A)Market-exchange B)Relational exchanges C)Transactional exchanges A&C. Market exchanges form the basis of the ideas represented in relationship marketing True False. The definition of marketing communication has ……………. Main themes. One Two Three Over Three. There are …………. principal marketing communication tools Three Four Five Seven. ……………… is a non-personal form of mass communication that offers a high degree of control Advertising Public relations Personal Selling Direct Marketing. Advertising also suffers from high credibility. True False. …………... is an interpersonal communication tool that involves face -to -face activities. Personal Selling Advertising Public relations Direct marketing. In public relations there is charge for the media space or time. True False. …………………. Signals a shift in focus from mass to personalized communications. Advertising Public relations Personal Selling Direct Marketing. Public relations are the domain of the sales directors. True False. Customers can be... A)Internal Customers B)External customers C)Individual customers Both A & B. No one in the organization can be an internal customer. True False. External customers are the people who are directly associated with the organization. True False. A customer may or may not be a consumer. True False. .......... means who pays money for goods or services A)Internal Customers B)External Customers Both A& B consumers. In earlier days the importance of studying customer behaviour was realized because it was seller driven market. True False. Channel decision is a convenience goods should be available in the nearest shop. True False. There are several factors influencing the customers such as... Cultural Social Personal All of them. |
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