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Title of test: Marketing Cloud Admin Description: BS Admin Author: BS Other tests from this author Creation Date: 06/11/2024 Category: Others Number of questions: 102

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Setup Assistant provides information and resources for configuring a new Marketing Cloudaccount. Which two topics does Setup Assistant cover?Choose 2 answers A.Enabling Mobile Connect B.Managing the Enhanced SFTP C.Configuring Journey Builder D.Setting up the Data Structure. Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their MarketingCloud account. Which feature would NTO enable to assist in reducing threats from malicious API attacks? A.IP Whitelisting B.Field Level Encryption C.Advanced Audit Trail D.Single Sign on Authentication. Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud.What should the Marketing Cloud admin consider when sending from the new IP Address? The IP address is on reserve, is already in use, and has an email sending history. Building desirable sending history and data will be variable based on list size and engagement. C.Sending in large volumes will alert ISPs the new IP Address is now in use. Migration of larger marketing campaigns is necessary prior to bringing on smaller, triggeredcampaigns. A Marketing Cloud admin wants to create a suppression list for hard-bounced email addressesWhere could the details be found? A Run a Bounce Email B. Query the Bounce Data View C. Query the Send Log D. Run an Account Send Summary Report. A Marketing Cloud admin is configuring the Marketing Cloud data model for the first time. Journey Builder with of messages being sent to customers, based on if there has been an order ornot. There are two existing data model Orders: - Customers contains information about subscribers including Email Address, First Name, Lastname. - Orders contains information about the orders and includes the unique identifier of the customer In which two ways should the admin configure Data Designer to allow this data to be used within a Journey A.Link the Customers data extension to the data model using Customer ID B.Link the Orders data extension to the Customers data extension using a Manyto-Manyrelationship Link the Orders data extension to the Customers data extension using a One-to-Many relationship D.Link the Customers data extension to the data model using Email. Northern Trail Outfitters does NOT want to store email addresses or phone numbers withinMarketing Cloud. Which feature should they use? A.Tokenized Sending B.Field Level Encryption C.Lookup reference to Contact Object D.Master-detail relationship to Contacts. 7) Security and legal teams determine subscriber data available to EMEA teams should NOT beavailable to AMER teams. How could the Marketing Cloud admin ensure distinct data integrity across the regions? A.Deploy Multi-Org with a single Marketing Cloud Account B.Deploy separate Publication Lists for each region within one account C.Filter data view permissions at the subscriber level D.Separate regions into business units and apply Subscriber Filters. Northern Trail Outfitters (NTO) has the Discover Reporting Tool. Which two report types could help NTO drive their mobile adoption strategy?Choose 2 answers A.Email Performance by Device B.Time Between Send and Engagement C.Deliverability Complaint Rate D.Email Sending Performance Report. A Marketing Cloud Administrator noticed a File Drop Automation has been falling on the ImportFile activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer import_. The import is configured to look for a file named Customer import %%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Includeseconds and milliseconds what should the admin do to fix the issue? A.use %%FILENAME_FROM_TRIGGER%% in the Import File Activity B.Make sure the team has a date stamp to avoid duplication C.Make sure the files placed on the correct subfolder within the SFTP D.Use the exact file name used for the trigger in the Import File Activity. 10) Northern Trail Outfitters (NTO) only has enough licenses for their staff. A campaign manager isout on parental leave how should NTO create a new user to fill in? A. Delete the campaign manager's user and create a new B. Disable the campaign manager's user and create a new user C. Transfer the campaign manager's permissions to a new user D. Deactivate the campaign manager's license and assign it to the new user. 11) Where would a Marketing Cloud admin view all verified email addresses? A.Identity Verification Log B.From Address Management C.Reply Mail Management D.Sender Profiles. A user asks a Marketing Cloud admin to review their permissions since they are unable to sendan email. The admin reviews the user profile and notices the user has three roles assigned: Content Creator, Data Manager, and Marketing Cloud Viewer. What should the admin do to resolve the issue so the user can send an email? A.Edit permissions and Grant permissions to Send B.Edit permissions and deselect Deny for Email Sending! C.Add the Role Marketing Cloud Channel Manager D.Remove the Marketing Cloud Viewer Role. A Marketing Cloud admin has scheduled a query on a daily basis. They notice the querysometimes fails to execute. How would the admin ensure a notification is received when the query fails? Add their Email Address in the automation "Runtime Error or Skipped Run NotificationSettings B. Install the Marketing Cloud App on phone to receive Push Messages C. add their Email Address in the Query Activity Notifications Field D. Configure the "Event Notification Service" in Setup with their Email Address. 14) Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences. Acustomer reports they unsubscribed several week-end ago, but continue to receive NTO'sdaily digest at their old address. NTO's Marketing cloud Admin has confidently deleted them from present in the appropriate data extension. What consideration could account for this behavior? Data retention settings were incorrect in the data extension. The email address in All Subscribers is prioritized. Contact Builder was not configured properly D. The data extension was not configured as sendable. Northern Trail Outfitters wants to set up their Send Log data extensionWhich three considerations should be made for long term success? Choose 3 answers Apply an appropriately-scoped Data Retention period Add custom fields not included in the Send Log Template Log attribute data necessary for auditing communications. ) Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales Cloud data intheir journeys. a user recently reported the data coming from Sales Cloud is NOT up to date. Where should the Marketing Cloud admin begin troubleshooting? Contact Builder > Synchronized Data Extensions Automation Studio > File Transfers Contact Builder > Data Sources Email Studio > Synchronized Data Extensions. A user asks a Marketing Cloud admin to review their permissions since they are unableto send an email. The admin reviews the user profile and notices the user has three roles assigned: Content Creator, Data Manager, and Marketing Cloud Viewer. What should the admin do to resolve the issue so the user can send an email? Edit permissions and Grant permissions to Send B.Edit permissions and deselect Deny for Email Sending! C.Add the Role Marketing Cloud Channel Manager D.Remove the Marketing Cloud Viewer Role. A MC admin wants to sync Contacts from Sales Cloud, but is concerned about thenumber of Contacts since not all the contacts will be sent an email. What should the admin do to ensure only specific Contacts are synced? A. Filter records on a formula field B. Filter existing records in All Subscribers C. Filter records created after a specified Filter records on a Boolean field. while setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receivesthe following error message: - Insufficient User Permissions. You have not been designated as an integrated MarketingCloud user. Contact your system administrator The admin notices the Marketing Cloud for AppExchange Admin option is selected whenlooking at the user settings What action should correct the issue? A.Apply the Marketing Cloud for AppExchange User option as well B.reset al passwords to force new tokens C.Apply the appropriate user mappings in the CRM configuration Apply the administrator and Marketing Cloud Administrator permission sets to user. 20) A Contact Delete request has been processed for subscribers who have been sent topreviously in a northern action did NOT target all contacts in their account and a significant number of contacts which are still remaining. Which two data would still exist in the account? A.Contact-specific data at the job level B.Contact data in non-sendable data extensions General tracking data at the job level D. Contact data in sendable data extensions. 21) What elements of CAN-SPAM should the Marketing Cloud admin ensure are presentfor each Commercial send? A.Preference Center link and physical mailing address B.Business name and a link to the business website C.Business name and physical mailing address D.Preference Center link and a link to the business website. Northern Trail Outfitters wants to set up their Send Log data extensionWhich three considerations should be made for long term success? Choose 3 answers Apply an appropriately-scoped Data Retention period Add custom fields not included in the Send Log Template Log attribute data necessary for auditing communications Log all variable data captured in emails at send time E. Set the period to a fixed date in the Data Retention Policy. A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether theyneed to separate their brands into separate business units. When should the admin create separate business units for each of NTO's brands? NTO requires SSL certificate configurations for Content Builder and Portfolio images Brand-specific private domains need to be leveraged when wrapping images and links inemail campaigns C.Multiple brand logos must be accommodated in an email header .a new sender profile needs to be leveraged for sending transactional email. A Marketing Cloud admin is asked to add a set of four tracking parametersautomatically to all the links in an email sent via email studio. Which solution should the admin suggest?! AMPscript for Marketing Cloud Web Analytics Connector C. Google Analytics 360 D. Marketing Cloud Connect. 25) Which three statements should be considered before using Goals in Journey Builder?Choose 3 answers Goal target statistics are stored in a data extension B. Goals are created to evaluate journey performance.C. Goals can act as exit criteria. D. Contacts are evaluated against the goal after a wait activity. E. Each contact is assigned an individual goal. A Marketing Cloud admin discovers large sends are not meeting send speed goals setby the organization. What functionality would get messages out the door faster? A Burst Sending B. Journey Builder Triggered Sends C. Send Throttling D. Marketing Cloud Connect. A marketing Cloud admin wants to ensure sensitive information needed for emailsends is NOT imported and stored in Marketing cloud. What solution should they implement? A.Tokenized Sending B.Transparent Data Encryption C.Key Management D.Field level Encryption. 28) Northern Trail Outfitters wants to drive additional online sales. They are interested inusing Einstein to recommend similar items to customers during the checkout process. Which two terms would they add to their website to accomplish this? Choose 2 answers A.Collect Code B.Recommendation Code C.Conversion/Cart Code D.Email Conversion Code. A Marketing Cloud admin is tasked with overhauling the data model for Enterprise.While the current data model is isolated to the email channel and there are plans to expand to both SMS and Push channels in the near future. Which three data preparations should be made to retain high data quality in the newmode? Choose 3 answers. A. Remove nonessential data for marketing purposes. Identify and assign appropriate keys to tie records together Normalize data and fields to prevent redundancy. D. Ensure all available data is included. E. Ensure every data source has a sendable field. What does Marketing Cloud authenticate when a user logs in through the userinterface? A. If the user is assigned a role in the parent business unit If the user is logging in from a whitelisted IP address C. If the user is an API User on their record D. If the user has login hours enabled on their profile. Northern Trail Outfitters (NTO) hired a new Marketing Cloud admin, who was told allemails come from info@email.nto.com. the previous admin did not leave any documentation. Which aspects would confirm a Sender Authentication Package (SAP) has been set up onthe account? A.Upon receiving an email, all tracked links start with click.email.nto.com The login page for Marketing Cloud Users is login.email.nto.com and is branded with NTOcolors C.Cloudpages personalized URLs are served from cloud.email.nto.com D. users receive Marketing Cloud password reset emails from help@email nto.com. 32) A Marketing Cloud admin is asked to append an Urchin Tracking Module (UTM)variable string to links in emails. What functionality would allow this? A. Advertising Studio B. Personalization Builder Web and Mobile Analytics Web Analytics Connector. (NTO) wants to use complex criteria to identify subscribers for a special promotionalemail. Especially they want to target subscribers who opened or engaged with an email within the last 30 days and live within 10 miles of an NTO store.What should NTO do to create this audience? A.Measures B.SQL Queries C.data Filters D.Journy. 34) Northern Trail Outfitters (NTO) has a franchise model which allows locally-owned stores to operate under the corporate umbrella. They are required by corporate policy toemail each franchisee a monthly statement, but the statement cannot be publicly accessible Which Marketing Cloud product should NTO purchase as a solution? A. Email Rachments B. Distributed Sending C. Content Syndication D. analytics Builder. 36) Northern Trail Outfitters' employees are NOT receiving emails because the messagesare being blocked by Spam filters. How could the Marketing Cloud admin address this issue? A. Import employee email addresses into All Subscribers with an "Active status Ensure employees have opted in to the test email list or data extension Ask employees to use personal email addresses instead of corporate email addresses D. Provide the IT team a list of relevant IP Addresses to whitelist in their spam filter. Northern Trail Outfitters (NTO) is building a journey which randomly sends five different versions of an initial welcome email to new subscriber however, subscribers receive the same follow-up email two weeks later. To improve maintainability of theiremail content, NTO want to use 3 completely different emails, rather than having oneemail with dynamic content. Which activity would allow NTO to build the journey with the fewest activities possible? A. Einstein STO B. Engagement Split Wait Until Date D. Join. 38) A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a particular end. The admin of Marketing Cloud Connect is functioningproperly. What should the admin confirm about the data extension? The wind relationship links Subscriber Key to Subscribers on Email Address The data extension is located in the Synchronized Data Extensions folder The data extension is located in the Salesforce Data Extensions folder. The triggeredSendDataExtension data extension template was used. 38) An email manager was anticipating a test email to arrive in their inbox. Where in Email Studio should the Marketing Cloud admin look to determine if the testdeployed? A.My Tracking > Test Send Emails B.My Reports > Administrator Reports > Email Send Report C.M Reports > Administrator Reports > Email Sends By User D.My Tracking > A/B Testing. 39) Northern Trail Outfitters wants to bring subscriber data from its data warehouse intoMarketing Cloud. Which 2 fields would need minimal consideration, for size/scalability related reasons,when creating a data extension to house the data? Choose 2 answers A.Text B.Decimal C.Number D.Boolean. 40) Marketing Cloud admin is asked to determine the total number of emails sent acrossall of their business units in the last calendar year Where would the admin retrieve this information? A.Contact Builder > All Contacts > Email B.Analytics Builder > Reports > Email Send Report C.Email Studio > Email > Tracking > Sends D.Studio > Email > Subscribers > All Subscribers. 41) A Marketing Cloud admin is asked to add a set of four tracking parametersautomatically to all the links in an email sent via email studio. Which solution should the admin suggest?! A. AMPscript for Marketing Cloud B. Web Analytics Connector C. Google Analytics 360 D. Marketing Cloud Connect. 42) An email marketing manager is planning to send a promotional email to one millionsubscribers. Which data structure should be used? A.Data Extension B.Publication List C.Group D.List. 43) Northern Trail Outfitters is preparing to send a promotional email. The audience filewas loaded into a data extension but does not display for Marketing Cloud admin scheduling the send. What should the admin confirm to resolve the issue? A.The data extension is marked as Sendable B.The data extension contains a Salesforce ID C.The Data extension is marked as Sendable and Testable D.The data extension is linked using the Contact Key. 44) Which three options determine when a contact could enter a journey?Choose 3 answers. A.Re-entry at any time B.Re-entry by attribute C.Re-entry by date No reentry E. Re-entry only after exiting. 45) A Marketing Cloud admin is tasked with requesting Marketing Cloud Connect Multi-Org enablement. What consideration should be given to the preference profile centers for this integration? A. Branding for each business units' profile centers will be inherited from the defaultbusiness unit setup B.Profile/Preference centers are automatically created for each business unit connectedthrough Multi-org C.Multi org does not support the standard profile preference center for the business units D.Profile/Preference centers for Multi-Org accounts are configured in the Salesforce CRMsettings. 46) NTO has been noting reduced deliverability when they do large sends.Which part of deliverability is tied to hitting Spam Traps during a send? A.List Hygiene B.Authentication C.Content D.Engagement. 47) Which three considerations should be made when setting up Distributed Marketing?Choose 3 answers A.Business users can select any email at time of send. B.Default options can be set up for the greeting in the email C. A journey can be connected to one or more Campaigns. D. The DM administrator Profile is required to access Distributed Marketing E. Messages can be sent to Contacts, Leads, and Person Accounts. 48) Northern Trail Outfitters has five business units in their Marketing Cloud account. Allbusiness units should be configured to use the same SFTP directory How should this setup be achieved? B) Copy the parent SFTP user into each child business unit A) child business unit SFTP user should be created C) Each business unit should have multiple SFTP users D)All child business units should have an individual SFTP user. 49) What is Setup Assistant? A support service allowing the outsourcing of repetitive admin tasks? B. A prioritized account configuration checklist C A search within Help and Training limited to configuration documents D. A dashboard containing key metrics for the business unit. 50) A Marketing Cloud admin is configuring Social Studio to manage Northern TrailOutfitters social media accounts. Which 2 prerequisites for configuring Social Studio should the admin consider? Choose 2answers A.Bitly URL Shortener B.Facebook ad manager C.Login detail for each social media account D.Google URL shortner. 51) Northern Trail Outfitters (NTO) has expanded its marketing efforts globally and wantsto implement a dedicated Sender Authentication Package. They plan to share it across each of their Marketing Cloud accounts Which two considerations would help NTO determine if a Dedicated IP is the right choice?Choose 2 answers A.All of NTO's accounts should be on the same stack B.Send volume is large enough to maintain a positive or neutral reputation C.length of time needed to pause sending is greater than one month D.Pre-warmed IP address can be purchased from. 52) A Marketing Cloud admin wants to configure a new keyword for an upcoming SMScampaign. After entering the desired keyword CELEBRATION, the admin notices the keyword is unavailable. What issue could the admin be facing? A.Keyword is used within another business unit B.Keyword is a reserved word C.Keyword has too many characters D.Keyword fails to meet content. 53) ) A user asks a Marketing Cloud admin to review their permissions since they are unable to send an email. The admin reviews the user profile and notices the user has threeroles assigned: Content Creator, Data Manager, and Marketing Cloud Viewer. What should the admin do to resolve the issue so the user can send an email? A.Edit permissions and Grant permissions to Send B.Edit permissions and deselect Deny for Email Sending! C.Add the Role Marketing Cloud Channel Manager D.Remove the Marketing Cloud Viewer Role. 54) Northern Trail Outfitters placed an encrypted file on their Marketing Cloud SFTP forimport into a data extension. They are using a file transfer Activity to decrypt the file. What would the decrypted data be after the File Transfer Activity completes? A.Selected SFTP folder B.Original SFTP folder C.Target Data Extension D.Safehouse. 55) Northern Trail Outfitters (NTO) wants to limit who can receive Marketing Cloud tracking data via email from their Account to any email associated with their domain(ntoretail.com). Which steps should be taken to implement this?Choose 2 answers A Edit the entity Verification Settings B. Enable IP Whitelisting C Add a Domain to the Export Email WhitelistD Enforce Export Email Whitelist. 56 ) Northern Trail Outfitters has noticed an issue with their sends today. Which two links in Setup Home could be used to troubleshoot the issue?!Choose 2 answers A.Create Support Case B.Failed Sends C.Help and Training System Status. 57) A user asks a Marketing Cloud admin to update and increase their session timeout setting. Which three considerations should the admin review before making this update?Choose 3 answers A.Frustration of users upon timeouts B.Best practice suggests a 20-minute timeout setting C.Security risk of unauthorized users for longer timeout settings Change impacts all users Typical length of time users spend in Marketing Cloud. 58) NTO wants to copy journeys across business units. What could be used to replicate journey structure so it can be easily recreated in anotheraccount? A.Journey Templates B.Deployment Manager C.Journey Extracts D.Copy activities. 59) Northern Trail Outfitters (NTO) keeps their subscribers in sync with their externaldatabase via the import of a CSV file which is dropped to the of Marketing Cloud SFTP each day. However, NTO has realized the number of subscribersbeing sent emails is considerably lower than the number they were expecting based on records in their database. Which feature would allow NTO to monitor whether all records were added to the targetdata structure each day? A. External Key within the Import File Activity B. Run Completion within the File Drop Automation RuntimeError within the File Drop Automation D. Notation Settings within the Import File Activity. 60) Northern Trail Outfitters (NTO) keeps their subscribers in sync with their external database viathe import of a CSV file which is dropped to the of Marketing Cloud SFTP each day. However, NTO has realized the number of subscribers being sent emails is considerably lower than the number they were expecting based on records in theirdatabase. Which feature would allow NTO to monitor whether all records were added to the target datastructure each day? A. External Key within the Import File ActivityB. Run Completion within the File Drop Automation C. RuntimeError within the File Drop Automation D. Notation Settings within the Import File Activity. 1) Which three statements should be considered before using Goals in Journey Builder? Choose 3 answers Goals can act as a exit criteria. o Each contact is assigned an individual goal. o Goals are created to evaluate journey performance. o Contacts are evaluated against the goal after a wait activity. o Goal target statistics are stored in a data extension. 2) Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account. Which feature would NTO enable to assist in reducing threats from malicious API attacks? o Field Level Encryption o Advanced Audit Trail o Single Sign on Authentication o IP Whitelisting. 3) A new employee is hires into the role of marketing analyst. This user should have access to all tracking data in Marketing Cloud, but no access to any send activities. Which two default User Roles should be applied to this new user which provide this access to all channels, keeping the principle of least privilege in mind? Choose 2 answers o Content Creator Analyst o Marketing Cloud Administrator o Marketing Cloud Viewer. Northern Trail Outfitters requires all subscriber files placed on the SFTP for import be encrypted. Which activity in Automation Studio could be used to decrypt the file to prepare for importing? o Data Extract Activity o File transfer Activity o Import Activity o Decryption Activity. 5) A Marketing Cloud admin wants to create custom roles for their business process. What should be taken into consideration to accomplish this? o Custom roles can only be edited by the user who created the role initially Custom roles are only available within the business unit in which they were created. o Custom roles are available on their Marketing Cloud account. Custom roles override an individual user’s granular permission assignments. 6) An email marketing manager is planning to send a promotional email to one million subscribers. Which data structure should be used? o Group o List o Publication List o Data Extension. 7) Which Product enables a Marketing Cloud admin to observe customer behavior, build performance profiles and deliver the next best content? o Content Builder o Einstein Send Time Optimization o Audience Builder o Einstein Email Recommendations. 8) Which activity should be used for multivariate content testing within Journey Builder? o Engagement Split o Random Split o Content Split o Decision Split. 9) Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago, as their customers have shown great interest in receiving promotions via text. However, NTO was notified they are already at 75% utilization for their annual Super Messages. Why could this be the case? MobilePush was enabled by mistake, which consumes Super Messages when not in use. Each email consumes five super messages when sending below a certain threshold. o The majority of NTO’s subscriber base is in the United States. o A multiplier is applied to each SMS message based on the destination country. 10) Northern Trail outfitters (NTO) purchased on Sender Authentication Package (SAP) to ensure the branding is on every marketing communication. What would be achieved with SAP? o A Dedicated IP is automatically warmed up o Image URLs are wrapped with the appropriate brand URL o A different click domain can be used for each brand o The out-of-the-box profile center will display NTO branding. 11) Northern Trail Outfitters (NTO) is a global brand which includes many subsidiary brands under the parent umbrella. NTO is the Enterprise business unit and also has a child unit used for sending promotional email. How should the rest of the business units be organized? Create child business units for each brand and nest another level of child business units for GEOs. Create new Enterprise business units for each brand and child business units for each of the brands GEOs. Create one child business unit for the other brands to share but apply folders and naming conventions. o Create and apply folders with naming conventions in the current account to keep track of brand assets. A Marketing Cloud admin is asked by the marketing team to ensure a default header and Footer be added to emails. Where under Setup could this be created? o Account Settings o Emails Studio settings o Content builder settings o Campaign settings. Einstein Recommendations uses data extensions to store user-facing information How is this data passed to Marketing Cloud? o Google Analytics 360 o Collect Tracking code o Conversion Tracking o Web & Mobile Analytics. Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase,Which feature should be used to create a survey form? o Smart Capture o Profile Center o Content Builder o Mobile Connect. Northern Trail Outfitters (NTO) runs a nightly automation consisting of a File transfer and a File Import. Following a n update from the NTO Engineering team, the automation began failing, The Marketing Cloud admin suspects the CSX file now has an invalid format.How could the admin receive a file of the bad rows to confirm the theory? Move the Import definition to its own automation and include a notification email address Update the automation to include a notification email address for Runtime Errors Move the File Transfer to its own automation and include a notification email address o Update the Import definition to include a notification email address. 7) Northern trail outfitters (NTO) wants to format links for consumption by Google analytics 360. NTO wants to make sure they do not have any data which could be considered Personally Identifiable Information (PII) within their links.Which three values could be used as personalization strings in query string parameters? Choose 3 answers o Product Code o Name o Email Address o Subscriber ID o Application ID. 18) A Marketing Cloud admin wants to ensure no one could access the API with their Marketing Cloud user credentials.Which security setting would control this behavior? o Select ‘Identity Verification’ o Select ‘Enable Audit Trail Data Collection’ o Deselect ‘Exclude API Users From Password Expiration’ o Deselect ‘Enable Username and Password for Web Services’. 19) Northern Trail Outfitters just purchased Marketing Cloud. Which three tasks is the marketing Cloud admin guided through in Setup Assistant? Choose 3 answers o Creating users and assigning roles which meet their job functions. o Classifying send and defining parameters for email sends o Building the data structure used to store audience information o Crating a SMS message an sending a mobile campaign. 21) A Northern Trail Outfitter’ (NTO) subscriber clicks a link in an NTO email. Prior to the clicking, the subscriber had a bounces status in Marketing Cloud. What are the effects of the click to the subscriber’s status? o Status is changed to Active and the bounce count is unchanged o Status is changed to Held for 72 hours and the bounce count is set to Zero o Status remains as Bounced the bounce count is unchanged o Status is changed to Active and the bounce count is set to Zero. 22) A Contact Delete request has been processed for subscribers who have been sent to previously in a Northern Trail Outfitters account, the action did NOT target all contacts in their account and significant number of contacts which have been sent to remain, Which two data would still exist in the account? Choose 2 answers o Contact data in sendable data extensions o Contact data in non-sendable extensions o Contact-specific data at the job level o General tracking data at the job level. 23) A Marketing Cloud admin has configured a Tracking Extract which includes all subscriber attributes for the global regions. However, the admin notices accented characters in the customers’ names appear jumbled in the extracted file. Which two setting could solve this issue? Choose 2 answers o Select Unicode Output o Change Character Encoding to UTF-8 o Change Format to xml o Change Column Delimiter to |. 24) A Marketing Cloud Admin has noticed a File Drop Automation has been failing on the import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer_import_. The import is configured to look for a file named customer_import_%%Year%%%%Month%%%%Day%%.csv, however, the admin notices the filenames include seconds and milliseconds. How should the admin fix the issue? o Use the exact filename used for the trigger in the import File Activity o Make sure the file is placed on the correct subfolder within the SFTP o Make sure the filename has a date stamp to avoid duplication o Use %%FILENAME_FROM_TRIGGER%% in the import File Activity. Which two data structures could be configured to appear in the out-of-the-box Subscription center? Choose 2 answers o Publication Lists o Data Extensions o Lists Groups. 26) Northern trail Outfitters (NTO) is warming a new Dedicated IP address, and they need to monitor their deliverability across major ISPs. Which bounce type would be indicative of the ISPs view of NTO’s sending reputation? Soft Technical Block Hard. 28) A Marketing Cloud admin notices out of the last several sends, Send log data for a recent How could the admin ensure send data is recorded? o Send logging is enabled for the send o Correct Send Log template is selected o Send Logging is available for A/B tests o Data retention settings is specified. 29) Northern trail Outfitters has imported a file into All subscribers. They then received a results file stating admin@example.com could NOT be imported. Which error code would the file contain for this record? o Skipped Records o List Detective o Invalid Email address o Restricted Values. 30) Northern trail Outfitters (NTO) wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM. However, NTO only wants to sync records they would be able to send to reducing the amount of data being brought over. Which two filtering options could be used when configuring the Contact synced object? Choose 2 answers o Select all records which have opened an email in the past six months o Select all records where HasOptedOutofEmail is FALSE. o Select all records with an email address. o Select all records which are active in All Subscribers. 31) Northern Trails Outfitters wants subscribers in their Onboarding Journey to move along a unique path if they purchase within the first 10 days of registration. A hourly automation is run which updates the Entry Source data extension with a field indicating if the subscriber made a purchase during this time.What should be confirmed to ensure Journey Builder directs the subscribers correctly? o Journey Data is used for the Decision Split. o Entry Source attributes are available in Journey Settings. o Contract Data is used for the Decision Split. o Filter Contacts are enabled to refine the audience. 33) Northern Trail Outfitters wants to add new data extensions containing customer purchases to their Marketing Cloud account Which value should link these new data extensions in Data Designer to the existing contact records? o Unique Contact Identifier o Primary key o Unique Contact email address o Subscriber ID. 34) What is Setup Assistant? o A search within Help and Training limited to configuration documents o A dashboard containing key metrics for the business unit o A prioritized account configuration checklist o A support service allowing the outstanding of repetitive admin tasks. 35) A Marketing manager requests to receive an email, once a week, with high-level metrics in a standard format. Specifically the manager wants to know how many emails were sent in the last week. What location and activity would allow the Marketing Cloud admin to complete the request? o Automation Studio: Create a Report Activity to run every seven days. Email Studio: Select “Account Send Summary” in Tracking Reports and schedule a weekly report to be sent. Automation studio: Create a Query Activity to query data from the “Sent” Data view, then use an Email activity to activate the sending of the data. Analytics Builder: Select the “Account Send Summary” in Reports and schedule a weekly report to be sent. 37) Northern Trail Outfitters to bring subscriber data from its data warehouse into Marketing Cloud. Which two fields would need minimal consideration, for size/scalability related reasons, when creating a data extension to house this data?Choose 2 answers Number Text Boolean Decimal. 38) A Marketing Cloud admin has been asked to grant full administrator permissions to a new user Which two standard roles should be selected for the new user? o Marketing Cloud Administrator o Marketing Cloud Security Administrator o Data Manager Administrator. 39) To prevent retention of stagnant data, Northern Trail Outfitters (NTO) wants any inactive data stored in data extensions to be cleared after 12 months. What action should NTO take? o Configure the business unit data retention setting to 12 months o Configure the Enterprise wide default retention to one year o Set inactive date to be automatically cleared after one year, but is recoverable Apply a row based retention to each data extension as it is created, set to 12 months. 40) The Marketing Cloud admin for the Northern Trails Outfitters wants to build an audience with Advertising Studio which mimics the trails of their most valuable customers. Which network(s) support lookalike audiences directly from Advertising studio? Twitter o Facebook and Twitter o Google and Facebook Facebook. 41) Northern trail Outfitters wants to know how customers are engaging with marketing communication they have set over the last year. What action should be taken to populate the Einstein Engagement Scoring Dashboard? o Click deploy and results are available immediately o Click activate and wait for an email notification o Select the channels (Email, Push, SMS) to report on then click Activate. o Select one of the Predictive Algorithms then click Deploy. 42) Northern Trail Outfitters uses Web Analytics connector to automatically tag links. They want to include a Campaign identifier to the links within a specific campaign message. At which level should the utm_campaign value be configured? Email Account Subscriber Link. While setting up marketing Cloud Connect, a marketing cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message: Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud User. Contact your system administrator. The admin notices the Marketing cloud for AppExchange Admin option is selected when looking for the user settings. What action should correct the issue? o Apply the appropriate user mappings in the CRM configuration. Apply the Administrator and Marketing Cloud Administrator permission sets to user. o Reset all user passwords to force new tokens o Apply the marketing Cloud for AppExchange User option as well. 44) A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBERATE the admin notices the keyword is unavailable. What issue could the admin be facing? o Keyword has too many characters o Keyword fails to meet content standards o Keyword is a reserved word o Keyword is used within another business unit. 45)A Marketing Cloud admin is setting up Northern Trail Outfitter’s newest business units and several users to assign to the new business units. How would the admin assign users to the business units? Give permissions to users at top-level account to assign their own business units. Search for the individual user, select their name, and click Manage Business Units. o Search for the individual user, select their name and click Edit Business Units. o Re-import the users to update their assigned business units. 46) Northern Trail Outfitters wants to leverage the REST API for an external application they plan to build. Where should their Marketing Cloud admin set up permissions to allow REST authentication? o Installed Packages o Security Settings o Data Management o Salesforce Integration. 47) Northern Trails Outfitters (NTO) uses DoubleClick Bid Manager, Facebook Ads, and Google Analytics to manage advertising spend. NTO wants to combine these data sources with marketing cloud’s API to identify their most effective campaigns. What feature should NTO’s Marketing Cloud admin recommend? Datorama o Interaction Studio o Einstein AI o Google Marketing Platform.

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