CREATE TEST

ERASED TEST, YOU MAY BE INTERESTED ON Marketing Cloud Admin

COMMENTS	STATISTICS	RECORDS

TAKE THE TEST

Title of test: Marketing Cloud Admin Description: Admin certificate Author: Lali Other tests from this author Creation Date: 14/01/2025 Category: Others Number of questions: 121

Share the Test:

New Comment

No comments about this test.

Content:

SQS Global Services requires all subscriber files placed on the SFTP for import to be encrypted. Which activity in Automation Studio could be used to decrypt the file to prepare for importing? Data Extract Activity. Decryption Activity File Transfer Activity. Northern Trail Outfitters wants to have specific permission restrictions applied to all users in a business unit. How should they accomplish this? Assign a role to the business unit. Set default permissions with the restrictions on the business unit. Deny the permissions directly within the business unit. A Marketing Cloud admin is asked by the marketing team to ensure a default Header and Footer be added to emails. Where under Setup could this be created? Content Builder Settings. Email Studio Settings. Account Settings. Windwards Institute (WI) wants to segment audiences based on Sales Cloud data. Where would their Marketing Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Cloud? Setup > Data Management > Synchronized Data Extensions Contact Builder > Data Extensions > Synchronized Data Extensions Contact Builder > Data Sources. A Marketing Cloud admin has been asked to update their Marketing Cloud SFTP user password. Where in Setup could they accomplish this task? Security. Data Management. Users. SQS Global Services is warming a new Dedicated IP address, and they need to monitor deliverability across major ISPs. Which bounce type would be indicative of the ISP's view of their sending reputation? Soft Hard Block. A Marketing Cloud admin is tasked with requesting Marketing Cloud Connect Multi-Org enablement. What consideration should be given to the preference/profile centers for this integration? Profile/preference centers are automatically created for each business unit connected through Multi-Org. Branding for each business units' profile centers will be inherited from the default business unit setup. Multi-Org does not support the standard profile/preference center for the business units. A Marketing Cloud admin is asked to understand how a certain content area within a Triggered Send Email is performing. Which report should be used? Dynamic Content for Triggered Sends Impression Tracking for Triggered Sends. Account Send Summary. A Marketing Cloud admin wants to create a suppression list for hard-bounced email addresses. Where could the details be found? Bounce Data View. Recent Email Sending Summary. Email Studio Tracking Tab. A Marketing Cloud admin is configuring the Marketing Cloud data model for the first time. Journey Builder will be used to personalize the type of messages being sent to customers, based on if there has been an order or not. There are two existing data extensions: Customers and Orders. -'Customers' contains information about subscribers including Email Address, First Name, Last Name, Address, and Customer ID. - 'Orders' contains information about the orders and includes the unique identifier of the customer. How should Data Designer be configured to allow this data to be used within Journey decision split? Link the Customers data extension to the data model using Customer ID. Link the Customers data extension to the data model using Email Address Link the Customers data extension to the data model using a Many-to-One relationship. The Marketing Cloud admin for Northern Trails Outfitters wants to build an audience with Advertising Studio which mimics the traits most valuable customers. Which network supports lookalike audiences directly from Advertising Studio? Facebook. Google Twitter. Finplanner Associates (FA) installed Query Studio for Marketing Cloud, however, users are reporting they do NOT have access. How should the Marketing Cloud admin unsure users have access? Allow access package access on appropriate Roles License all appropriate users within the installed package. Configure the API Integration to allow all users access. Northern Trail Outfitters (NTO) is building a journey which randomly sends five different versions of an initial welcome email to new subscribers; however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO wants to use five completely different emails, rather than having one email with dynamic content. Which activity would allow them to build the journey with the fewest activities possible? Path Optimizer Activity. Engagement Split. Join Activity. Northern Trail Outfitters (NTO) uses Sender Authentication Package (SAP) for branding purposes. Their German business unit is configured with the SAP domain de.ntomarketing.com. The German NTO team is preparing for a campaign and wants to use customized CloudPages with the domain de-special.ntomarketing.com. How could the Marketing Cloud admin meet this requirement? Purchase a new SAP for de-special.ntomarketing.com CloudPages must use the SAP domain. Purchase a new Private Domain for use in CloudPages. A marketing Cloud admin needs to warm their account's Dedicated IP. What option for segmentation aligns with the IP Warming process? Segment by domain to limit number of sends to each email provider. Segment subscribers by subscriber opt-in date. Segment subscribers with soft bounces in their own dedicated send. A Marketing Cloud admin has been asked to include Sales Cloud data in their queries. Which feature would allow this functionality? Synchronized Data Sources. Journey Builder. Query Studio. A Marketing Cloud admin wants to create an SFTP User for the first time. Which consideration should be taken when configuring an SFTP User? Once created, the password can only be updated by that admin. Once created, the user will need to be activated to use the SFTP. By default, the username is the MID for the current Marketing Cloud MID. A user asks a Marketing Cloud admin to update and increase their session timeout setting. Which consideration should the admin review before making this update? Frustration of users upon timeouts Typical length of time users spend in Marketing Cloud. Change impacts all users. Windwards Institute (WI) uses data extensions for all of their email audiences. A customer reports they updated their email address weeks ago but continues to receive the NTO Daily Digest email at their old address. The Marketing Cloud admin has confirmed the new email address is present in the appropriate data extension. What consideration could account for this behavior? The email address in All Subscribers is prioritized The data extension was not configured as sendable. Contact Builder was not configured properly. A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units. When should the admin create separate business units for each of NTO's brands? A new sender profile is needed for sending transactional emails. Brand-specific private domains are required for images and links. Multiple FTP users must be accommodated. What does Marketing Cloud authenticate when a user logs in through the user interface? If the user is logging in from an allowlisted IP address. If the user is assigned a role in the parent business unit. If the user is logging in within defined Business Hours. Security and Legal teams determine subscriber data available to EMEA teams should NOT be available to AMER teams. How could the Marketing Cloud admin ensure distinct data integrity across the regions? Filter data view permissions at the subscriber level. Deploy Multi-Org with a single Marketing Cloud Account. Separate regions into business units and apply Subscriber Filters. SQS Global Services' security team has password policies they want enforced within Marketing Cloud. Which policies could the Marketing Cloud admin configure in Setup? Minimum Password Length, Password Complexity, Password History, Expiration Period. Maximum Password Length, Password Complexity, Unique Password, Expiration Period. Minimum Password Length, Use Strong Passphrases, Password History, Number of Security Questions. WindWards Institute (WI) uses DoubleClick Bid Manager, Facebook Ads, and Google Analytics to manage advertising spend. They want to combine these data sources with Marketing Cloud's API to identify their most effective campaigns. What feature should be recommended? Marketing Cloud Intelligence (Previously Known as Datorama). Einstein A Interaction Studio. A Marketing Cloud admin has been asked to grant full administrator permissions to a new user. Which two standard roles should be selected for the new user? Administrator and Marketing Cloud Administrator. Data Manager and Marketing Cloud Administrator. Marketing Cloud Security Administrator and Administrator. A Marketing Cloud admin has noticed a File Drop Automation has been failing on the Import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer_import_. The import is configured to look for a file named customer_import_%%Year%%%%Month%%%%Day%%.csv, however, the admin notices the filenames include seconds and milliseconds. How should the admin fix the issue? Use the exact filename used for the trigger in the Import File Activity. Use %%_DataSourceName%% in the Import File Activity. Use %%Filename_From_Trigger%% in the Import File Activity. Where would a Marketing Cloud admin view all verified email addresses? Sender Profiles. Identity Verification Log. From Address Management. Finplanner Associates (FA) wants to copy journeys across business units. What could be used to replicate journey structure so it can be easily recreated in another account? Journey Extracts Journey Templates. Package Manager. What are entry source types for Journey Builder? Data Extension, Audience Studio, API Event, Date Based Event. Data Extension, Email List, API Event, Date Based Event Data Extension, CloudPages, Email List, API Event. SQS Global Services uses Marketing Cloud Connect to leverage Sales Cloud data in their Journeys. A user recently reported the data coming from Sales Cloud is NOT up to date. Where should the Marketing Cloud admin begin troubleshooting? Contact Builder > Syncronized Data Extensions. Contact Builder > Data Sources Setup > Synchronized Data Extensions. A Marketing Cloud admin is using the Import Wizard to import data into a non-sendable data extension, but receives an error indicating the import type being used requires a primary key. Which import type could the admin use instead? Overwrite. Add and Update. Add Only. Sunrise Limited (SL) wants to leverage the REST API for an external application they plan to build. Where should their Marketing Cloud admin set up permissions to allow REST authentication? Installed Packages Salesforce Integration. Data Management. Windwards Institute (WI) wants a data model in Marketing Cloud which will prevent them from duplicating, or even triplicating, records. How should the unique identifier of the data model be set up if the MobilePush and Email channels are used within the same account? Use a third-party system to identify and delete duplicate Contact Keys Use the auto-generated keys supplied by Marketing Cloud at time of record creation for each. Strategically control the Contact Key values and tie records together across channels using this key. A Marketing Cloud admin has been asked to get the last 30 days of Bounce data from their account. What should the admin use to get granular bounce data in bulk in a pre-defined format? CSV download of bounce data in My Tracking. Automation Studio Tracking Extract. Sent Data View Query. Finplanner Associates (FA) wants a business analyst to import contact lists. The analyst has the following Marketing Cloud roles: Marketing Cloud Channel Manager and Marketing Cloud Viewer. The analyst logged in but is unable to import contact lists. How should the user be updated to allow the analyst the appropriate access? Remove Marketing Cloud Viewer. Add Marketing Cloud Security Administrator. Add Distributed Sending Use. A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBRATE the admin notices the keyword is unavailable. What issue could the admin be facing? Keyword is used within another business unit Keyword fails to meet content standards. Keyword is a reserved word. A Marketing Cloud admin has configured a Tracking Extract which includes all subscriber attributes for their global regions. However, the admin notices accented characters in the customers' names appear jumbled in the extracted file. Which setting could solve this issue? Change Column Delimiter to | Change Format to xml. Change Character Encoding to UTF-8. A Marketing Cloud admin discovers large sends are not meeting send speed goals set by the organization. What functionality would get messages out the door faster? Burst Sending. Send Throttling Journey Builder. SQS Global Services has imported a file into All Subscribers. They then received a results file stating admin@example.com could NOT be imported. Which error code would the file contain for this record? List Detective Restricted Values. Skipped Records. A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a particular send. The admin confirms Marketing Cloud Connect is functioning properly. What should the admin confirm about the data extension? The data extension is located in the Synchronized Data Extensions folder. The data extension is located in the Salesforce Data Extensions folder. The send relationship links SubscriberKey to Subscribers on EmailAddress. . Sunrays Limited (SL) does NOT want to store email addresses or phone numbers within Marketing Cloud. Which feature should they use? Field Level Encryption. Lookup reference to Contact Object. Tokenized Sending. A Marketing Cloud admin has scheduled a query on a daily basis. They notice the query sometimes fails to execute. How would the admin ensure a notification is received when the query fails? Configure the "Event Notification Service" in Setup with their Email Address. Verify their Email Address in Alert Manager within the Setup app. Add their Email Address in the automation notification settings. To prevent retention of stagnant data, Windwards Institute (WI) wants any inactive data stored in data extensions to be cleared after 12 months. What action should be taken? Configure the business unit data retention setting to 12 months. Apply a Row Based Retention to each data extension as it is created, set to 12 months. Set inactive data to be automatically cleared after one year, but is recoverable. Which statement should be considered before using Goals in Journey Builder? Each contact can be assigned an individual goal Contacts are evaluated against the goal after each wait activity. Goal target statistics are stored in a data extension. A Marketing Cloud admin wants to ensure sensitive information needed for email sends is NOT imported and stored in Marketing Cloud. What solution should they implement? Field Level Encryption. Data At Rest Encryption. Tokenized Sending. A Marketing Cloud admin wants to ensure email sends exclude their testing prefix of [PREVIEW] in the subject line when deploying from Email Studio. What should the admin do to prevent the prefix from deploying in live sends? Use Proof instead of [PREVIEW]. Add [PREVIEW] to the subject line validation list. Wrap the subject line with AMPScript. Northern Trail Outfitters is preparing to send a promotional email. The audience file was loaded into a data extension but it does not display for the Marketing Cloud admin scheduling the send. What should the admin confirm to resolve the issue? The data extension is linked using the Contact Key. The data extension is marked as Sendable. The data extension is marked as Sendable and Testable. Finplanner Associates (FA) uses Parameter Manager to automatically tag links. They want to include a Campaign Identifier to the links within a specific campaign message. At which level should the utm_campaign value be configured? Link. Account Email. Which data structure could be configured to appear in the out-of-the-box Subscription Center? Publication/Publish Lists. Groups Data Extensions. What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commerical send? Preference Center link and a link to the business website. Preference Center link and physical mailing address. Business name and physical mailing address. SQS Global Services wants to send a custom survey to customers asking about their experience following a recent purchase. Which feature should be used to create a survey form? Smart Capture. Analytics Builder Interaction Studio. Sunrise Limited (SL) purchased one Sender Authentication Package (SAP) to ensure their branding is on every marketing communication. What would be achieved with SAP? A Dedicated IP is automatically warmed up Image URLS are wrapped with the appropriate brand URL. The out-of-the-box profile center will display NTO branding. . Windwards Institute (WI) has a mobile app. Which product would allow them to send push notifications to customers with their mobile app? Content Builder Group Connect Journey Builder. Finplanner Associates (FA) wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM. However, they only want to sync records they would be able to send to reduce the amount of data being brought over. Which filtering option could be used when configuring the Contact synced object? Select all records where HasOptedOutofEmail is FALSE. Select all records which are active in All Subscribers Select all records where EmailOptInStatus is 'ACTIVE'. Northern Trail Outfitters runs a nightly automation consisting of a File Transfer and a File Import. Following an update from the engineering team, the automation began failing. The Marketing Cloud admin suspects the CSV file now has an invalid format. How could the admin receive a file of the bad data rows to confirm this theory? Move the Import definition to its own automation and include a notification email address. Move the File Transfer to its own automation and include a notification email address. Update the Import definition to include a notification email address. Northern Trail Outfitters (NTO) is a global brand that includes many subsidiary brands under the parent umbrella. NTO is the Enterprise business unit and also has a child business unit used for sending promotional emails. How should the rest of the business units be organized? Create a single child business unit for the other brands to share and standardized naming. Create new Enterprise business units for each brand and child business units for each of the brand's GEOs. Create child business units for each brand and nest another level of child business units for GEOs. Windwards Institute (WI) was given a set of requirements from their governance team to protect against misuse of customer data. One item mandated Marketing Cloud users should NOT be able to export data without approval from the governance team, however, users should still be able to view data within the system. Which feature would allow compliance with this requirement? IP Allowlist. Export Email Allowlist. Audit Trail. Finplanner Associates (FA) just purchased Marketing Cloud. Which task would the Marketing Cloud admin be guided through in Setup Assistant? Creating a SMS message and sending a mobile campaign Building the data structure used to store audience information Importing data into contacts using the Data Loader. SQS Global Services only has enough licenses for their staff. A campaign manager is out on parental leave. How should they create a new user to fill in? Clone the campaign manager's user to a new user. Disable the campaign manager's user and create a new user. Deactivate the campaign manager's license and assign it to a new user. A Northern Trail Outfitters' (NTO) subscriber clicks a link in an NTO email. Prior to clicking, the subscriber had a bounced status in Marketing Cloud. What would be the effects of the click on the subscriber's status? Status is changed to Active and the bounce count is set to zero. Status is changed to Held for 72 hours and the bounce count is set to zero. Status remains as Bounced the bounce count is unchanged. Which activity should be used for multivariate content testing within Journey Builder? Decision Split Random Split Engagement Split. A user asks a Marketing Cloud admin to review their permissions since they are unable to send an email. The admin reviews the user account and notices the user has three roles assigned: Content Creator, Data Manager, and Marketing Cloud Viewer. What should the admin do to resolve the issue so the user can send an email? Remove the Marketing Cloud Viewer Role Add the Marketing Cloud Content Editor/Publisher Role. Edit permissions and Grant permissions to Send. Windward Institute (WI) wants to decrease its Session Timeout from 8 hours to 20 minutes. Where should this update be made? Setup > Security > Security Settings. Setup > Users > Session Permissions. Setup > Company Settings > Account Settings. Finplanner Associates (FA) wants to deploy sends through Journey Builder to business users who spend their day in Sales Cloud, without granting access to Marketing Cloud directly. What feature should be used? Distributed Sending. Distributed Marketing. Marketing Cloud Connect. Northern Trail Outfitters (NTO) hired a new Marketing Cloud admin, who was told all emails come from info@email.nto.com. The previous admin did not leave any documentation. What should confirm a Sender Authentication Package (SAP) has been set up on the account? The login page for Marketing Cloud Users is login.email.nto.com and is branded with NTO colors. Upon receiving an email, all tracked links start with click.email.nto.com. Users receive Marketing Cloud password reset emails from help@email.nto.com. Sunrise Limited (SL) keeps their subscribers in sync with their external database via the import of a CSV which is dropped into the Marketing Cloud SFTP each day. However, SL has realized the number of subscribers being sent emails is considerably lower than the number they were expecting based on records in their database. Which feature would allow them to monitor whether all records were added to the target data structure each day? Runtime Error within the File Drop Automation. Run Completion within the File Drop Automation. Notification Settings within the Import File Activity. Northern Trail Outfitters (NTO) has expanded marketing efforts globally and wants to implement a Dedicated IP, which is included in their Sender Authentication Package. NTO plans to share it across each of their Marketing Cloud Accounts. Which consideration would help determine if a Dedicated IP is the correct choice? Length of time needed to pause sending is greater than one month. Send volume is large enough to maintain a positive or neutral reputation. Pre-warmed IP address can be purchased from Salesforce. Einstein Recommendations uses data extensions to store user-facing information. How is this data passed to Marketing Cloud? Collect Tracking Code Google Analytics. Web & Mobile Analytics. A Marketing Cloud admin is asked to determine the total number of emails sent across all of their business units in the last calendar year. Where would the admin retrieve this information? Einstein > Einstein Overview > Engagement Frequency Email Studio > Email > Tracking > Sends. Analytics Builder > Reports > Email Send Report. A Marketing Cloud admin runs the Contacts Counts report and sees there are currently 500,000 contacts in their account. They have a total of 300,000 email subscribers, 200,000 synchronized contacts, and 75,000 mobile subscribers. Why would the total contact count be less than the total number of contacts from all data sources? Mobile subscribers are not counted as contacts There are overlapping contacts in each of the channels. Synchronized contacts are only counted after sending. Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago, as their customers have shown great interest in receiving promotions via text. However, NTO was notified they are already at 75% utilization for their annual Super Messages. Why could this be the case? Each email consumes five Super Messages when sending below a certain threshold A multiplier is applied to each SMS message based on the destination country MobilePush was enabled by mistake, which consumes Super Messages when not in use. A Marketing Cloud admin is setting up SQS Global Services' newest business units and several users to assign to the new business units. How would the admin assign users to the business units? In Setup, click Business Units, click Manage Roles, and assign accordingly. Give permissions to users at the top-level account to assign their own business units. Search for the individual user, select their name, and click Manage Business Units. Sunrays Limited (SL) is concerned about unauthorized API access to their Marketing Cloud account. Which feature would they enable to assist in reducing threats from malicious API attacks? IP Login Allowlist SSH Key Management. Multi-Factor Authentication. Windwards Institute (WI) wants to add new data extensions containing customer purchases to their Marketing Cloud account. Which value should link these new data extensions in Data Designer to the existing contact records? Unique contact identifier Primary Key. SubscriberID. While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message: Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user. Contact your system administrator. The admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settings. What action should correct the issue? Apply the Marketing Cloud for AppExchange User option as well. Apply the appropriate user mapping in the CRM configuration. Apply the Connected App Authentication permission. A Marketing Cloud admin wants to ensure no one could access the API with their Marketing Cloud user credentials. Which security setting would control this behavior? Enable MFA on Users accounts. Select 'Identity Verification'. Deselect 'Enable Username and Password for Web Services'. Setup Assistant provides information and resources for configuring a new Marketing Cloud account. Which topic does Setup Assistant cover? Registering on Trailhead. Connecting Marketing Cloud to Salesforce Org. Configuring the Data Structure. Finplanner Associates (FA) wants to set up their Send Log data extension. Which consideration should be made for long-term success? Apply an appropriately-scoped Data Retention period. Set the period to a fixed date in the Data Retention Policy Log any variable data captured in emails at send time. Which product enables a Marketing Cloud admin to observe customer behavior, build preferences profiles, and deliver the next-best content? Einstein Email Recommendations Einstein Content Selection. Interactive Email Form Block. A new employee is hired into the role of marketing analyst. This user should have access to all tracking data in Marketing Cloud, but no access to any send activities. Which two default User Roles should be applied to this new user which provides this access to all channels, keeping the principle of least privilege in mind? Analyst and Marketing Cloud Viewer Content Creator and Marketing Cloud Viewer. Data Manager an Analyst. A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable string to links in all emails. What functionality would allow this? Configure Parameter Manager Link a Google Analytics Account. Use Web and Mobile Analytics. Sunrays Limited (SL) wants to limit who can receive Marketing Cloud tracking data via email from their account to any email address associated with their domain (slretail.com). Which step should be taken to implement this? Enable IP Allowlist. Set Deny on export permissions Add a Domain to the Export Email Allowlist. A Marketing Cloud admin is configuring a journey using Path Optimizer. They want to hold back 60% of the contacts until a winner has been selected. What is required to configure the Holdback percentage? Run Once schedule type No more than two paths Evaluation period must be 72 hours. A Marketing Cloud admin wants to sync Contacts from Sales Cloud, but is concerned about the number of Contacts since not all Contacts will be sent an email. What should the admin do to ensure only specific Contacts are synced? Filter records on a picklist value. Filter records on a Boolean field. Filter existing records in All Subscribers. A Marketing Cloud admin is tasked with overhauling the data model for Enterprise. While the current data model is isolated to the Email channel, there are plans to expand to both SMS and Push channels in the near future. Which data preparation should be made to retain high data quality in the new model? Confirm data is imported daily for the FTP. Identify and assign appropriate keys to tie records together. Ensure every data source has a sendable field. Windwards Institute (WI) has Marketing Cloud users who need data extension View and Update permissions for campaigns related to B2C sales, but not any permissions for campaigns related to B2B sales. How should they accomplish this? Create a new business unit Create separate folders and add user permissions Update data extension object level permissions. A Marketing Cloud admin wants to check the status of a Salesforce contact in All Subscribers. The account is connected to their Salesforce org via Marketing Cloud Connect. Which subscriber key should be used to search for the contact in All Subscribers? 18-digit Contact ID. Email Address. 15-digit Contact ID. Finplanner Associates (FA) wants subscribers in their Onboarding Journey to move along a unique path if they purchase if they purchase within the first 10 days of registration. Hourly automation is run that updates the Entry Source data extension with a field indication if the subscriber made a purchase during this time. What should be confirmed to ensure Journey Builder directs the subscribers using this updated data? Journey Data is used for the Decision Split. Entry Source attributes are available in Journey Settings. Contact Data. A Marketing manager requests to receive an email, once a week, with high-level metrics in a standardized format. Specifically, the manager wants to know how many emails were sent in the last week. What location and activity would allow the Marketing Cloud admin to complete this request? Analytics Builder: Select the "Account Send Summary" in Reports and schedule a weekly report to be sent. Automation Studio: Create a Query Activity to query data from the "sent" Data View, then use an Email activity to automate the sending of the data. Email Studio: Select the "Account Send Summary" in Tracking Reports and schedule a weekly report to be sent. SQS Global Services wants to pass the email address of a subscriber to a landing page through a URL parameter from a promotional email. Which Marketing Cloud capability allows for secure transmission of the email address? Link Wrapping. CloudPagesURL AMPscript function. Web Analytics Connector. Sunrays Limited (SL) wants to drive additional online sales. They are interested in using Einstein to recommend similar items to customers during the checkout process. Which item would they add to their website to accomplish this? Recommendation Code Einstein Engagement Code. Web Collect. Windwards Institute (WI) is migrating from a small, in-house email solution to Marketing Cloud. What should the Marketing Cloud admin consider when sending from the new IP Address? The new IP Address will not need IP Warming as the sending domains will not change (PDF: Sending ISPs notification of the new IP Address). The IP address is on reserve, is already in use, and has an email sending history Building desirable sending history and data will be variable based on list size and engagement. A Marketing Cloud admin at a bank is asked to avoid storing sensitive data in the cloud. This data will only be sent to Marketing Cloud to execute a send. Which feature would the admin use to meet this requirement? Distributed Marketing Tokenized Sending. Field Level Encryption. Northern Trail Outfitters wants to use complex criteria to identify subscribers for a special promotional email. Specifically, they want to target subscribers, using behavioral attributes, who opened or engaged with an email within the last 30 days and, using subscriber-based data, live within 10 miles of one of their stores. What should be used to create its audience? Measures. SQL Query. Data Filters. When customers use the Marketing Cloud default Profile Center link to unsubscribe it causes users to not receive emails from any other business unit. What could explain this behavior? The user gets added to an Exclusion Script. The user gets added to a blocklist that causes an Enterprise level unsubscribe The business unit unsubscribe setting causes an Enterprise level unsubscribe. A Contact Delete request has been processed for subscribers who have been sent to previously in a Northern Trail Outfitters' account. The action did NOT target all contacts in their account and a significant number of contacts that have been sent to remain. Which tracking data would still exist in the account? General tracking data at the job level. Contact-specific data within the Tracking tab. Tracking extract contains subscriber-level data. Northern Trail Outfitters placed an encrypted file on their Marketing Cloud SFTP for import into a data extension. They are using a File Transfer Activity to decrypt the file. Where would the decrypted data be after the File Transfer Activity completes? Export SFTP folder. Safehouse Selected SFTP folder. A Marketing Cloud admin notices out of the last several sends, Send Log data for a recent A/B test send was NOT recorded. How could the admin ensure send data is recorded? Change primary key on the Sendlog. Ensure Send Logging is available for A/B tests Enable Send Logging for the send. A marketing Cloud admin wants to create custom roles for their business process what should be taken into consideration to accomplish this? Custom roles are only available within the business unit in which they were created. Custom roles are available on their Marketing Cloud account. Custom roles override an individual user's granular permission assignments. Sunrays Limited (SL) wants to know how customers are engaging with marketing communication they have set over the last year. What action should be taken to populate the Einstein Engagement Scoring Dashboard? Select one of the Predictive Algorithms then click Deploy. Click activate and wait for an email notification. Select the channels (Email, Push, SMS) to report on the click Activate. SQS Global Services (SGS) is a global brand that includes many subsidiary brands under the parent umbrella. SGS is the Enterprise business unit and also has a child business unit used for sending promotional emails. How should the rest of the business units be organized? Create a single child business unit for the other brands to share and standardized naming. OR Create and apply folders with naming conventions in the current account to keep track of brand assets. Create new Enterprise business units for each brand and child business units for each of the brand's GEOs. Create child business units for each brand and nest another level of child business units for GEOs. Windwards Institute (WI) wants to optimize its eCommerce site by sending a follow-up email to a customer after an online purchase is made. What feature could be used to solicit website feedback without navigating away from the email? Dynamic Content Block. Email Form Content Block CloudPage Forms Content Block. A consultant has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today's product catalog. The product catalog is never the same; products can be added and removed. Which import type should be used? Overwrite Add Only Add/Update. An email manager was anticipating a test email to arrive in their inbox. Where in Email Studio should the Marketing Cloud admin look to determine if the test deployed? My Tracking > Test Send Emails. My Reports > Administrator Reports > Email Send Report My Reports > Administrator Reports > Email Sends By Use. Windwards Institute (WI) has five business units in their Marketing Cloud account. All business units should be configured to use the same SFTP directory. How should this setup be achieved? Copy the parent SFTP user into each child business unit Each business unit should have multiple SFTP users. All child business units should have an individual SFTP user. What storage model should be used if a subscriber has more than one value for an attribute? Profile Attribute Data Extensions. Publication Lists. A customer with limited technical resources has requested assistance in setting up a small email deployment that the customer will maintain long-term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female. Which method should a consultant recommend to ensure content is displayed properly within the email? AMPscript lookup Rows functions. A/B Test content type. Dynamic Content Wizard. Finplanner Associates (FA) experienced a 24-hour website outage beginning on a peak shopping day. As a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return to the site and continue their shopping. What action should FA take? Create a user-initiated message to logged-in customers to send once the website is restored. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes. Create and send an apology email that includes a discount for a future purchase to all customers. Global Services wants to set up a welcome journey that leverages customer data across 3 data extensions: customers, order, products. What is the best way to facilitate this within contact builder? Create a single attribute group that links contacts to customers, orders to customers, and products to orders. Create 3 distinct Attribute Groups that link each data extension directly to Contacts. Create a single attribute group that links customers to contacts, orders to customers, and products to orders. A customer will provide a single daily file on theMarketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different data extensions. Which workflow should meet these requirements? Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2 Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2 File Drop Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2. How are publication lists used in the Marketing Cloud? To manage subscribers in guided and triggered email sends To build dynamic content rules by subscriber type. To allow subscribers to opt down/out instead of unsubscribing from all. Windwards Institute (WI) needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations.What solution will decrease manual workloads on the team and will improve their customers' experience? A file drop automation to send emails to customers who have made a purchase. A triggered message to send an email as soon as a customer completes a purchase. A scheduled automation to send emails to customers who made purchases daily. A customer needs to link demographic information to its contact model in Contact Builder. What type of relationship should be used? One-to-Many Relationship. Many-to-Many Relationship. One-to-One Relationship. A financial services customer states that families often share email addresses across multiple checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes. Which component should be discussed with the customer to allow for this use case? Subscriber Key Contact ID Member Record. As part of their brand guidelines, Finplanner Associates(FA) uses a custom brand font for all print marketing materials. Finplanner Associates (FA) wants to use their custom brand font in email as well.What is the recommended best practice for font usage in email? Use a web-safe font for text that closely matches the brand's custom font. Build an email as one image, with all text saved in the brand font. Edit an email's HTML to list the custom brand font in the style tag's font-family property. A customer wants to automate a series of three emails as part of a Membership Renewal drip campaign. Email #1 will be sent one month prior to the member's renewal date. Email#2 will be sent one week prior to the member's renewal date. Email #3 will be sent on the member's renewal date. A master audience is updated in real-time via the API. Which steps should be included in the customer's automation? Three Send Activities to the master data extension Import File Activity three Filter Activities > three Send Activities to the filtered audiences. Three Filter Activities > three Send Activities to the filtered audiences. A Marketing Cloud admin is asked to add a set of four query strings automatically to all the links in an email sent via Email Studio. Which solution should the admin suggest? AMPScript for Marketing Cloud. Google Analytics 360. Parameter Manager. A Marketing Cloud admin is configuring Social Studio to manage social media accounts. What prerequisite for configuring Social Studio should the admin consider? Facebook Ad Manager Google URL shortener. Bitly URL shortener. A Marketing Cloud admin wants to automatically unsubscribe customers who respond to marketing emails asking to be removed from the mailing list. Which step should the admin take to enable this functionality? Ensure a Custom Response is enabled for Automated Response in Reply Mail Management. Select Unsubscribe Manual Requests in Reply Mail Management. Require Forwarding of Out of Office replies. Northern Trail Outfitters has been noticing reduced deliverability when they do large sends. Which part of deliverability is tied to hitting Spam Traps during a send? Content Sender Authentication. List Hygiene. Northern Trail Outfitters wants to expand their use of Marketing Cloud to business users who spend their day as Sales Cloud, without granting access to Marketing Cloud directly. What feature should be used? Distributed Marketing. Marketing Cloud Connect. Distributed Sending. .

Report abuse