Northern Trail Outfitters wants to provide near real-time data in a 30-day welcome journey.
Which data setup should they use for decision splits? Journey Data using CRM Report Import Activity to Salesforce Data Extension Journey Data queried from main data extension Contact Data using Synchronized Data Sources Contact Data Mapped through Salesforce Marketing Cloud Profile Attributes.
Northern Trail Outfitters (NTO) is the holding company of three subsidiaries: Universal Containers, Ursa Major Solar, and Cloud Kicks. NTO recently purchased Marketing Cloud and has asked its consultant to recommend a scalable business unit (BU) hierarchy. They don't plan on executing any marketing campaigns on behalf of the NTO holding company, but NTO employees would like access to all subscribers and aggregate reporting. Additionally, each subsidiary business will be regularly running campaigns and should have their own branding, content, and subscribers.
Which solution should the consultant recommend? One parent BU and three child BUs with their own Sender Authentication Packages. One parent BU and two child BUs with their own Sender Authentication Packages. One parent BU with three additional private domains. One parent BU and one child BU.
Northern Trail Outfitters' marketing team is made up of a marketing manager, a marketing specialist, and a graphic designer. The team is new to Marketing Cloud and has very little coding experience. Currently, they use Excel and VLOOKUP to segment their email audiences and import them into Marketing Cloud.
What solution should be recommended to allow for long-term self-sufficiency in segmentation? Query Activities Publication Lists Data Filters Attribute Groups.
Northern Trail Outfitters is having their regional supplier conference and wants to allow attendees to request event-specific safety notifications, schedule or room changes, and surprise pop-up sessions.
Which solution should they use? CloudPages opt in to Event Journey Existing Email Event Notification Subscription Keyword opt in and SMS Messaging Smart Capture and Triggered email messaging.
A customer wants to create a mobile app that requires users to log in or register before accessing their data. Their source of truth is Sales Cloud which is connected to Marketing Cloud. Users who log in with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer? User device data is unavailable in Contact Builder for up to 48 hours. All mobile app users will create additional Contacts in Marketing Cloud. Existing users will create additional Contacts in Marketing Cloud. Newly registered users will create additional Contacts in Marketing Cloud.
Northern Trail Outfitters injects customers into journey B based upon email engagement in journey A.
Which method would facilitate this solution? In Automation Studio, use verification activity to verify engagement on email in journey A; Query engagement data extension for journey B injection. In journey A, engagement split followed by Update Contact Activity to Boolean field on an engagement data extension; Query engagement data extension for journey B Injection. In Automation Studio, query activity engagement on _Journey System data view for email send in journey A; Use resultant data extension for journey B Injection. In journey A, engagement split after email send. In Automation Studio, query _JourneyActivity data view for the Engagement Split Result Boolean field; Use resultant
data extension for journey B injection.
The marketing team at Northern Trail Outfitters is new to Marketing Cloud and has very little coding experience. The team would like to take their newly built audience and serve personalized content based on a field in the data extension.
Which solution should the consultant recommend? AMPscript Dynamic Content Blocks Reference Content Blocks Separate template-based emails.
A customer wants to create a loyalty program by identifying all subscribers who clicked on a link within any email sent within the last six months.
What should be recommended? Create and execute a Data Filter on the _Click data view. Create and execute a SQL Query against the _Click data view. Create and execute a Tracking Extract. Create and execute a Subscriber Engagement report.
Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce.
Which two reasons could be the cause?
Choose 2 answers Synchronized Data Sources only push data every 15 minutes Email Address was used as Subscriber Key Individual Level Tracking was not selected in Marketing Cloud Configuration ContactID was used as Subscriber Key.
Northern Trail Outfitters (NTO) is launching a new campaign that will collect subscriber information to better target and segment its marketing communciations. NTO wants to target users of its app and social platforms who have not engaged with previous emails in the campaign. If the subscriber opens or clicks after three messages, they will be removed from the campaign.
Which solution should the consultant implement? A File Drop Automation with User-Initiated Send Definitions User-Initiated Send Definitions with Filtered Data Extensions A Multi-Step Automation with User-Initiated Send Definitions A Multi-Step journey with Data Extension/Automation entry source.
Northern Trail Outfitters is looking to personalize their SMS Messages.
Which data source is supported to personalize these types of messages? Data relationships in Email Studio GroupConnect MobilePush MobileConnect Demographics.
Northern Trail Outfitters wants to export a data file to its SFTP using Automation Studio. The file should contain all subscribers who did not receive their intended email in the last 24 hours. The automation will be scheduled to run each day.
Which activity is required in the automation? Report Definition Activity Data Extract Activity SQL Query Activity SendLog Extract.
consultant configured a triggered send definition in Sales Cloud for a customer using Marketing Cloud Connect. The trigger is on a Custom Object called ‘Shipments’ and is enabled for Triggered Sends in Setup.
Which two configuration requirements should be considered when troubleshooting?
Choose 2 answers The Shipment object is on the Account Related List. The Shipment object requires a Lookup to Lead or Contact There is a hierarchical relationship from Contact to Shipment. An Apex Trigger is created on the Shipment object.
Northern Trail Outfitters wants to query Marketing Cloud for send data across SMS, Push, and email.
What would a consultant recommend? Send Logs Contact History _Sent Data Views Tracking Extracts.
Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity. They anticipate that approximately half of their contacts will meet the entry criteria for their journey.
How should they configure their entry source? Use a Data Extension Entry Source with an applied filter based on recent member activity. Use a Contact Data Entry Source to segment the data configured in Attribute Groups in Contact Builder. Use a Query Activity in Automation Studio to create a segment before entering the journey. Use an Import Activity in Automation studio to filter the data as a Data Extension Entry Source.
Northern Trail Outfitters’ account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect the production instance.
What additional configuration changes could be made to avoid any disruption of functionality? Update query activities that reference the new synchronized data extensions Rename and delete sandbox synchronized data extensions before connecting. Configure Multi-Org settings to account for two production instances in Setup. Manually remove existing user mappings, attribute mappings, and tracking subscriptions.
A customer wants to configure appointment reminders for patients in their clinic. The reminder should be sent one day before the appointment date at 10 a.m. and the appointment record should be updated in the CRM to indicate the patient was sent a reminder email.
What solution could be recommended? Create a daily scheduled automation to refresh the audience, and use Automation Studio activities to send a reminder with AMPscript in the message to update the record in Synchronized Data Extension. Create a journey with CRM date based entry source, and use Journey Builder activities to send a reminder and update the record in CRM. Create a journey with CRM data entry source triggered on the reminder date and use Journey Builder activities to send a reminder and update the record in Synchronized Data
Extension. Create a daily scheduled automation to refresh the audience, and use Data Extension entry source for a journey with activities to send a reminder and update the record in CRM.
Northern Trail Outfitters has recently configured MobileConnect and wants to perform single SMS sends using data extensions that contain automatically refreshed segments.
Which two fields would need to be added to enable these data extensions for sending?
Choose 2 answers A field of Text type containing the country code plus mobile number. A field of Number type containing the mobile number. A field of Locale type containing the locale code. A field of Phone type containing the mobile number.
Northern Trail Outfitters has created child business units (BU) for their different regional offices. They want to limit subscriber records by BU, so users who are assigned to a BU can only view and send
to Subscriber records in their region. A Profile Attribute named ‘Region’ associates a subscriber to a geographical region.
How could they ensure subscribers with a matching 'Region' Profile Attribute value are available in each BU? Open the the Profile Attribute Properties for the 'Region' Profile Attribute and select the ‘Filter Subscribers by Attribute’ option. Create a list in each BU and add subscribers with a matching Region to the list. Select 'Define Subscriber Filter’ for each BU on the BU Setup page and configure a condition to match the corresponding Profile Attribute. Create a measure for each corresponding 'Region' Profile Attribute and include the measure in a Filtered Data Extension for each BU.
Northern Trail Outfitters (NTO) is saving each Email Address in its SendLog which is quickly increasing in size. NTO's marketers want to pull data from the SendLog for troubleshooting based on email address when a subscriber either does not receive an email or receives the wrong email.
Which design should the consultant recommend to perform their analysis? Filter data using a Filter Activity on SendLog Data Extension. Set up and pull data from _Sent and _Subscriber Data Views. Set up and pull data from Tracking Extracts in Automation Studio. Set up and pull data from a SendLog Archive Data Extension.
Northern Trail Outfitters is using a triggered send to send customers their order confirmations. Their commerce platform provides a JSON payload for order details.
What would they use to format the JSON within the email? BuildRowSetFromJSON() AMPscript Function TransformJSON() AMPscript Function ParseJSON content block within Content Builder SSJS platform function ParseJSON.
An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and NotSent, to ensure they are fulfilling a legal obligation due to the nature of their messages.
What method should be suggested in this scenario? Data Retrieves on the Send Object Event Notification Service Data View Export with every send Platform Events API.
Northern Trail Outfitters has integrated their Marketing Cloud account with their Salesforce sandbox.
In what order should the steps be performed to refresh the sandbox in their integrated account? Disconnect / Refresh / Reconnect / Authenticate / Synchronize Refresh / Disconnect / Reconnect / Synchronize / Authenticate Disconnect / Refresh / Reconnect / Synchronize / Authenticate Refresh / Disconnect / Reconnect/ Authenticate / Synchronize.
Northern Trail Outfitters received a complaint today from a customer who received an email after unsubscribing last week. Today's email was sent using Marketing Cloud Connect (MCC), though last week was sent when an external system dropped a file on the Marketing Cloud SFTP and triggered a User-Initiated Send through an automation.
What could be the reason the customer received the email through MCC? The previous send's user needed to have edit permissions in Salesforce. The Email Opt Out field needs to be added to the Contact Page Layout. Email Opt Out is only updated if the send originates in Salesforce. The previous send used Email Address as a Subscriber Key.
When Northern Trail Outfitters acquires a new customer, it would like to send a series of welcome messages on behalf of the brand with an optimized send time. New customers will be sent to Marketing Cloud via an hourly batch file drop.
Which solution should the consultant recommend? Use Automation Studio to process and segment the new customers, and use Journey Builder for the campaign sends and decisioning. Use Journey Builder to process and segment the new customers, and for the campaign sends and decisioning. Use Automation Studio to process and segment the new customers, and use Email Studio for the campaign sends and decisioning. Use Automation Studio to process and segment the new customers, and for the campaign sends and decisioning.
A customer wants to send SMS messages as part of a journey. They are concerned the messages will deploy when subscribers are asleep. If a subscriber qualifies to receive an SMS message as part of the journey between 1 a.m. and 6 a.m., the customer prefers the message to not be sent.
What solution should a consultant recommend to meet the criteria? Run an Import Definition at 12 a.m. to create a suppression list. Run a SQL Query at 12:30 a.m. to create a suppression list. Create a BLOCKOUT window within the Journey's SMS Activity. Create a Journey Goal to exit subscribers from the journey.
Northern Trail Outfitters has configured Reply Mail Management to handle manual unsubscribe requests. However, they have received complaints from customers who are still getting marketing emails despite having sent multiple unsubscribe replies including phrases like "take me off your list" or "opt out".
How could this behavior be corrected? Ensure the DNS Record Redirect is correctly configured Ensure the two phrases are added the "Filtered Keywords" data extension Ensure the two phrases are added to a filtered keyword list Ensure "Common Misspellings" is selected as one of the Reply Filters.
Northern Trail Outfitters wants all replies to its emails to be redirected to Marketing Cloud servers for processing.
Which configuration setting should the consultant recommend? Private Domains Reply Mail Management Custom Delivery Profiles Sender Authentication Package.
Northern Trail Outfitters (NTO) wants to create a relevant audience from a data extension for a daily send campaign. The audience will change from day-to-day. These emails contain a View As Web Page
link and NTO wants to ensure this will not be broken when the audience is refreshed daily.
What configuration can meet this criteria? Use a SQL Query to filter the audience into a new data extension that is overwritten each day. Use SQL Query to filter the audience into a new data extension that is upserted every day. Use exclusion lists for the send - excluding those that already were sent the email. Use AMPscript inside the email to pull information from a send logging data extension to determine which content displays based on message context.
Northern Trail Outfitters is using a Salesforce entry event in a journey to send SMS to contacts located in the United States. They notice new SMS contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code.
How could they resolve this issue? Select 'Normalize Phone Number' in Journey settings. Select 'US' as the sending country in SMS activity. Format the phone field in Salesforce as +1[phonenumber]. Configure the phone field in Salesforce as US locale.
A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails.
What should a consultant recommend? Populate a list using a query to exclude the subscriber key. Create an auto-suppression list populated with the known email addresses. Create an exclusion list with the known email addresses Create an auto-suppression list populated with subscriber keys.
consultant explains how a sending domain differs from a customer's primary domain. The customer is evaluating their options around configuring their domain.
Which two questions should their IT team be asked?
Choose 2 answers Will they be able to create and post DNS files when self-hosting? Are they able to modify their domain configuration's DNS entries? Can they provide access for Marketing Cloud to update the DNS records? Does their company allow delegation of subdomains to third parties?.
Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database.
What should they implement? Synchronized Data Extensions with a filter All Subscribers, since these are synchronized in real time Import from Salesforce Report in Automation Studio Event Data from the Entry Event in Journey Builder.
Northern Trail Outfitters wants to target Contacts in an abandoned cart Journey with a Facebook ad. An Ad Campaign Activity has been added to the Journey canvas.
Which extension product should be enabled to use the Ad Campaign Activity? Interaction Studio Audience Studio Social Studio Advertising Studio.
Northern Trail Outfitters wants to include a ‘view online’ link in an email template to enable users to view a web page version of the email.
Which personalization string should they include as the href attribute in the link? %%view_email_url%% %%view_as_webpage%% %%vawp%% %%view_online%%.
A customer wants to integrate a new dataset with pre-existing contacts. This data will be updated via separate data feeds from the main contact information.
Which data model configuration should be recommended in data designer? Create new Salesforce data extension and link it to the other data extensions Create additional attribute fields in the main contact data extension Create a new data extension and link it to the other data extensions Create a new data extension and link it as a new population.
Northern Trail Outfitters (NTO) has recently purchased Marketing Cloud and wants to secure PII data stored within the system.
Which limitation should the consultant consider when recommending Field-Level Encryption? Field-Level Encryption doesn't support segmenting, filtering, or querying encrypted fields. Encrypted fields will show unencrypted values in standard reports. Separate encryption keys are required for each business unit NTO requires Field-Level Encryption for. Only list-based sending is supported by Field-Level Encryption.
Northern Trail Outfitters is growing and acquiring other organizations, each with its own instance of Sales Cloud. They are debating whether to upgrade Marketing Cloud Connect to Multi-Org.
What consideration could be provided to help with the decision? Custom profile and subscription centers will not be required. Once an account is upgraded to Multi-Org, it cannot be turned off Shared Salesforce Data Extensions will be enabled across business units. Existing accounts cannot be upgraded to Multi-Org.
Northern Trail Outfitters (NTO) maintains a blog for key outdoor enthusiast influencers to use in sharing their experiences with NTO equipment and the outdoors. NTO also sends out a weekly email newsletter, and they want to include links to the latest blog entries as part of the newsletter.
Which two solutions could pull in the RSS feed at the time of send?
Choose 2 answers Personalization Strings AMPscript Dynamic Content External Content.
Northern Trail Outfitters (NTO) wants to personalize emails and display different content based on customer data points. NTO has limited development expertise and chooses to use dynamic content.
What should the consultant consider when building dynamic content rules? Create a custom list and add all fields required for personalization. Standardize field naming across all sendable data extensions Create a synchronized data extension to keep all fields required for personalization up-todate. Build rules before uploading the respective content.
Northern Trail Outfitters has started the process of integrating its Marketing Cloud account and Sales Cloud org through Marketing Cloud Connect.
Which configuration should be utilized for the API user created in Marketing Cloud? API User checkbox is deselected, Marketing Cloud Viewer role is applied. API User checkbox is selected, no roles are assigned to user. API User checkbox is deselected, all available roles are assigned to user. API User checkbox is selected, Administrator & Marketing Cloud Administrator roles are applied.
Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third-party email platform. These files are used to unsubscribe existing subscribers. They do not use
Email Address as Subscriber Key.
What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are
unsubscribed from the All Subscriber List? File Transfer > Import File > Data Extract > File Transfer > Import File Import File > Query > Data Extract > File Transfer > Import File File Transfer > Import File > Query > Data Extract > File Transfer > Import File Import File > Data Extract > File Transfer > Import File.
Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent.
Which solution should they use? Triggered Send Definition Multi-Step journey with an API Event entry source Transactional Messaging API Single Send journey with an API Event entry source.
A customer wants to report on 'Not Sent’ contacts in Journey Builder.
Which method should be used? Use the standard report ‘Subscribers Not Sent to’. Use an automation with Tracking Extract. Create an Analytics Builder Discover report. Query the _sent Data View for the contact's send status.
Northern Trail Outfitters (NTO) is launching a new subsidiary brand, Cloud Kicks, within the next six months. Cloud Kicks anticipates sending approximately 50,000 emails per month from a child business unit. NTO will execute a large campaign announcing and associating itself with Cloud Kicks as part of the brand kickoff and is comfortable sharing digital properties with them. Cloud Kicks wants to utilize a custom sending domain, but deliverability is a primary concern.
What approach should be recommended? Anew Sender Authentication Package should be used for NTO. A Private Domain should be applied to the child business unit. Sender Authentication Package should be used for CloudKicks A Private Domain should be applied to the parent business unit.
A customer is starting a new children's fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children's brand, however, they want to separate subscriber opt-outs of the Enterprise and children's brands. The customer has minimal technical resources available for implementation and support.
What should a consultant recommend to meet these criteria? Select "Use separate Subscription Center for this business unit" in Settings Create a Business Unit Filter in All Subscribers List to record unsubscribes Create attributes for each child business unit in Profile Management to record unsubscribes Select "Subscribers will be unsubscribed from this business unit only" in Settings.
Northern Trail Outfitters wants to send a welcome email to Contacts when a Contact record is added as a Campaign Member to a 'Loyalty Members’ Campaign in Sales Cloud.
Which method should they use to send the email from Marketing Cloud? Create a Journey with a Salesforce Campaign entry source and an Email Activity Use Content Builder Send Flow to send the email to the Salesforce Campaign Create a scheduled Automation with a Query Activity and a Send Email Activity Create a Journey with a Salesforce Data entry source and an Email Activity.
Northern Trail Outfitters wants to have a periodic, dynamic newsletter send to a set data extension, but the data in this data extension will be regularly updated and the subscribers inside could be removed/added multiple times.
What option should speed up the delivery while meeting these criteria? Single Send Journey Journey that allows re-entry after exiting Scheduled Automation using a Send Activity Scheduled Automation utilizing Triggered Send Emails.
A customer has a business requirement to exclude email addresses of certain contacts in their loyalty program from the sends with several sender profiles. These contacts are dynamically identified with the help of the SQL query on a daily basis.
What solution should be recommended to automate exclusion of the identified email addresses from all future sends that use specific sender profiles? Publication list Suppression list Exclusion data extension Auto-suppression list.
Northern Trail Outfitters has several business units (BU) and each BU uses specific data extensions, like Product Information.
How should they configure these data sources? Use the File Transfer Activity to import data into each BU. Share data extensions from the top-level BU. Create a local copy of the product data in each BU. Give users the Administrator Role so they can see all of the data.
Northern Trail Outfitters (NTO) wants to implement an abandon cart journey. The data for the journey exists in three separate data extensions (DE).
- The first DE is populated by web analytics data, and does not contain a Subscriber Key or Email Address value.
- A Customer Reference DE is updated daily and holds subscriber information.
- The third DE is populated by a file sent to the SFTP after five days if the customer has not purchased the abandoned items.
- The third DE will be used in the journey for a decision split, and it does not contain a Subscriber Key or Email Address.
- If the web analytics file is empty, NTO does not want the automation to finish running.
Which order of activities should be used to fulfill this requirement? Scheduled Automation > Import File Activity > Verification Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two Scheduled Automation > Import File Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two File Drop Automation > Verification Activity > Query Activity for file one > Data Extension Entry > Query Activity for file two File Drop Automation > Import File Activity > Verification Activity > Query Activity for file one > Query Activity for file two > Data Extension Entry.
A customer is creating a re-engagement campaign. The campaign only targets subscribers who have had emails fail at send time due to held status within the last 60 days. The goal is to send an SMS to the subscribers asking them if they want to update their email address.
What should a consultant recommend to meet the criteria? Use Tracking Extract, File Transfer, and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder. Use SQL Query and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder. Use SQL Query and File Transfer activities from Automation Studio to inject the subscribers into an API Event used as an Entry Source by Journey Builder. Use Data Extension Extract and Import activities from Automation Studio to inject the subscriber into a CloudPage used as an Entry Source by Journey Builder.
Northern Trail Outfitters uses separate Marketing Cloud accounts as environments for development, UAT, and production. They want to test all automations and journeys in each environment prior to launching in production.
Which extension product should be used to speed up the migration of data extensions and Journey Builder configurations between each environment? Configuration Manager Package Manager Change Sets Ant Migration Tool.
Northern Trail Outfitters wants to automate a weekly SMS message to be sent to anyone who has a birthday that week. They have created the Outbound Message in MobileConnect and have a Filtered List created for every contact who provided birth date information.
Which activities would Marketing Cloud use to automate this campaign? Refresh Mobile Filtered List and Outbound Send Refresh Mobile Filtered List and Send SMS Import Mobile Contacts and Send SMS Import Mobile Contacts and Outbound Send.
Northern Trail Outfitters (NTO) wants to use Case data from Service Cloud as a part of their current email messaging campaign. They want to import cases that indicate the customer wants someone to
contact them after the case is closed. NTO tracks these cases with a checkbox field called ‘Contact Me’.
How should they set up their data in Marketing Cloud? Use Synchronized Data Extensions on the Case Object with a Boolean filter on the Contact Me field. Create data extensions in Marketing Cloud and import the data from Service Cloud using Journey Builder. Create Reports in Salesforce filtered by Contact Me equal to True and import using the Import Wizard. Use Salesforce Data Extensions and Filter Activities in Automation Studio to import and filter the data.
Northern Trail Outfitters is investigating implementing MobileConnect to allow SMS messaging in their UK, Germany, and Swiss subsidiaries. Each subsidiary has its own business unit and they are trying to determine if a single long code could be used for all markets.
What functionality would tie to additional long code implementation? Do they need to support UTF-8 characters in their SMS? Do they need to support different From Names by country? Do they need to support inbound messages in each country? Do they need to have independent reporting on SMS sends by country?.
Northern Trail Outfitters wants to send an email to website visitors who add items to their cart but fail to make a purchase. The email will include a list of products they added to their shopping cart.
- Asendable data extension contains the contact information and a session ID field for each subscriber who has abandoned their cart.
- Asecond data extension contains a corresponding session ID field and product data for each abandoned cart item, including product SKU, product name, quantity, price, and image URL.
Which feature should be used to display the list of products for each subscriber in this email? Dynamic Content Block Enhanced Dynamic Content Block LookupRows AMPscript function Lookup AMPscript function.
Northern Trail Outfitters continually adds rows for subscribers to a data extension via API, populating subscribers who should receive a monthly payment reminder that day. They want to use Journey Builder to send the payment reminder emails.
What would be required to process the correct subscribers? Journey Settings > No re-entry Journey Settings > Use email attribute from Contacts Contact Evaluation > Evaluate all records Contact Evaluation > Evaluate new records only.
Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to
automatically inject contacts who meet these criteria into a Journey.
What product should be recommended? Web Analytics Connector Audience Studio Google Analytics 360 Data Studio.
Northern Trail Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder.
Which two actions could they take to optimize Journey performance?
Choose 2 answers Perform large-scale segmentation in Automation Studio before admitting contacts into Journey Builder. Include data for decision splits in Attribute Groups in Contact Builder; use contact data rather than journey data. Use Data Extension Entry Sources with filters applied to perform segmentation activities for Journey Builder. Create a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source.
Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP). They send roughly 300,000 emails a month.
What should they be aware of with respect to sender reputation? They should have one dedicated IP address for every 100,000 messages sent per month They should send at least 100,000 messages per month to maintain their sender reputation. They should have one SAP for transactional sends and another for commercial sends. They should request a shared IP since their volume is under 500,000 messages per month.
Northern Trail Outfitters sends a monthly loyalty balance email to inform members of their current points balance. Emails are segmented based on loyalty status, and no segment should contain more than 2500 contacts for any send.
What should be used to prevent emails from being sent if they exceed 2500 contacts? Verification Activity Stop Activity Script Activity Query Activity.
Northern Trail Outfitters wants to control what content is available to certain users and business units. They also want to contro! what is allowed to be edited and ensure those edited are reviewed prior to
being changed.
What should be implemented to achieve these goals? Edit the Content Permissions and Restrictions by Role setting for each user Build out an internal business governance and process to support this Set up Approval Workflow and Share settings inside Marketing Cloud. Integrate an outside CMS with all these permissions built in.
NTO has acquired a new company and is importing customer data to Marketing Cloud. They want to ensure commercial emails are not sent to email addresses who have previously opted-out.
Which feature should they use? Auto-suppression List Exclusion Script Suppression List Exclusion List.
After implementing Marketing Cloud Connect, the customer notices tracking details from Email Studio initiated sends are not being sent back to Sales Cloud.
Which configuration in Marketing Cloud should the customer verify? Report is saved in Standard Salesforce folder. Sendable data extension is saved in the Salesforce Data Extensions folder Email Address column is included in the report used for sending Required profile attributes are properly mapped.
Northern Trail Outfitters has a master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies.
How could this be accomplished? Use Automation Studio with a random split activity. Use Journey Builder with a random split activity Create a random data extension within Contact Builder Create a random data extension within Email Studio.
Northern Trail Outfitters’ marketing team is new to Marketing Cloud and has very little coding experience. They have employed a consultant to help them design an automated solution for maintaining an auto-suppression list.
Which solution should the consultant recommend? Use Einstein Segment Recommendations Use an import activity to import a file from the SFTP Use the Import Wizard in Automation Studio Use a query activity to populate the auto-suppression.
A school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they would like to pull data on which email
addresses receive which emails.
What functionality could be used to accomplish this? Data Views Tracking Extract Recent Email Send Report Send Log.
An analytics team wants to get hourly updates on email metrics (send, open, click) to provide timely next best actions to the sales team.
What method should the team use? Scheduled Reports Tracking Extracts Send Logs Data views.
Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase within the last six months. Customers are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels.
Which flow would meet their needs? Salesforce Entry Event > Query Activity > Automation Studio Activities Import Activity > Decision Split > Journey Activities Query Activity > Data Extension Entry Source > Journey Activities Query Activity > API Event > Automation Studio Activities.
Northern Trail Outfitters (NTO) wants to import recent customer transaction data from their data warehouse into Marketing Cloud on a nightly basis. They plan to create a File Drop Automation to
trigger an automation when a data file is transferred from the data warehouse to the import folder in their Enhanced FTP account. NTO notes that user passwords expire every 90 days and they
do not want to update their file transfer script on the data warehouse each time a password changes and they do not want to compromise security.
Which solution should the consultant recommend? Enable the ‘Exclude FTP Users From Password Expiration’ option in Setup > Security Settings Contact the Marketing Cloud account representative to enable Single Sign-On Authentication using SAML Request SSH key authentication to be enabled for the FTP user and create an SSH Key in Key Management Upload data files to Marketing Cloud using SFTP instead of FTP.
A customer is connecting Sales Cloud with Marketing Cloud. The connection was successful, however, the team is unable to view or sync Sales Cloud objects in Contact Builder.
How should a consultant begin troubleshooting the connection? Create new Marketing Cloud and Sales Cloud users and perform a new installation Validate Marketing Cloud and Sales Cloud users have access to the business unit. Validate Marketing Cloud and Sales Cloud permissions for the connecting users. Create and send an email in Email Studio to test the connection and validate tracking.
Northern Trail Outfitters wants to send a Marketing Cloud email immediately after the email address on a Salesforce Contact record changes.
Without writing an APEX trigger, what should the consultant use to meet this requirement? Salesforce Triggered Send Journey Builder & Automation Studio Salesforce Report Import Transactional Messaging API.
Northern Trail Outfitters has a file that drops intermittently to their SFTP account. Once this file drops, they want to be able to have it immediately imported and then segmented to enter a specific journey depending on the data inside the file.
Which two options would meet these requirements?
Choose 2 answers SQL Query Decision Split Scheduled Automation File Drop Automation.
Northern Trail Outfitters wants to send a weekly coupon campaign. They segment their audience using data from several data extensions, which results in an audience size of approximately
200,000 subscribers. They want to send a reminder three days later at the subscribers’ optimized send time.
What solution should they use? Automation Studio and Interaction Builder Automation Studio Automation Studio and Journey Builder Journey Builder.
A customer wants to import the previous 10 years of customer purchase data in their Marketing Cloud account. Through discovery, it is determined there are over 200 million records they plan to
upload via the REST API, and this volume will continue to grow as the current purchase data is added.
Which two questions should be asked for further discovery?
Choose 2 answers How many API calls are expected to be made at the peak hourly rate? Why do they require 10 years of historical data in Marketing Cloud? Does their License include the Large Data Extensions feature? What time of day are the API calls made?.
A customer wants to set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud. They are currently in the process of hiring a full-time developer but want an implementation in place for the developer to maintain.
What should the customer have in place to ensure this solution can be implemented? Datorama instance to ingest their data Transactional Journey with the Not Sent Notification activity included An Interaction Studio instance to ingest their data An external system to receive and confirm callback and subscriptions.
Northern Trail Outfitters (NTO) stores customer purchase data in an external system. NTO ingests this data into Marketing Cloud through a file drop automation. The automation contains an import activity which overwrites a staging data extension, as well as an SQL Query activity which brings this data into a sendable data extension.
NTO's marketing manager wants to be informed if more than 1,000 records are ever imported through this automation, and would also like to prevent the sendable data extension from being updated that day.
Which solution is appropriate in this situation? Split the existing activities into two separate automations Place a Verification Activity between the import and SQL Query activity. Implement a Wait Activity to wait until the data extension is populated with records Write a custom SSJS script to validate the row count of the staging data extension and send a notification email.
Northern Trail Outfitters wants to know the number of contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis.
What could be configured to meet this request? Query the _Subscriber Data View and extract it weekly Query the _Contact Data View and transfer it weekly Schedule the Contacts Counts Standard Report Configure the Contact Extract Activity in Automation Studio.
A customer wants to send an email confirming opt-in when someone signs up for their emails via a form on their website. The email should arrive within a few minutes of completing the form, and all of the form data needs to be stored in Marketing Cloud to personalize the outgoing email. The customer has access to a developer for working with APIs, but they want to be able to change the email creative without involving the developer.
What should a consultant recommend? Use a SQL Query activity in Automation Studio to run hourly and deploy emails. Usea Send Email activity in Automation Studio to run hourly and deploy emails Use a Triggered Send Data Extension to capture form data and deploy the email. Use the WSProxy via SSJS to deploy the email after capturing form data.
A B2B customer notices they have a large number of subscribers marked as ‘Held’. During troubleshooting, they realize these were soft bounces from overwhelming the email servers of many of
the small companies with which they do business.
What step(s) should the customer take to move those subscribers back to ‘Active’? Use Contact Builder to mass update all 'Held’ subscribers to ‘Active’ status. Subscribers with a status of ‘Held’ should be re-enabled by contacting support. Extract subscribers who have a status of ‘Held’, then import subscribers as ‘Active’. Use a SQL query to change all subscribers with a status of 'Held’ to ‘Active’ in All Subscribers.
Asmall restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The corporate office owns the advertising copy and subscriber lists. The owners of franchised
stores add a customized local message to the marketing campaign.
What hierarchy should be recommended? One parent business unit and a child business unit shared across franchise owners. One business unit. One parent business unit and a child business unit for each franchise owner. One business unit with shared folders.
Northern Trail Outfitters wants to create a query to populate a data extension with email subscribers who belong to a specific publication list.
Which Data View could they use to achieve this? _Subscribers _EnterpriseAttribute _ListSubscribers _PublicationSubscriber.
A customer is using Marketing Cloud Connect but not sending tracking back to Sales Cloud. They want to create a Task on Contact and Lead records for follow up when someone has not opened
five emails in a row.
Which activities could be used to fulfill this requirement? Scheduled Automation, SQL Query Activity; Data Extension Entry, Task Activity API Event Entry, SQL Query Activity, Task Activity Salesforce Data Entry, SQL Query Activity, Task Activity Scheduled Automation, Filter Activity; Data Extension Entry, Contact Activity.
Northern Trail Outfitters wants to set up an automation that imports a file and sends an email to the contacts when the file is dropped on the SFTP. The name of the file will change, though it will always start with thankyou_customers.
How would they set up the Import Activity to know the name of the file? Filename is automatically passed to Import Activity with File Drop Automations Check the 'Use filename from Automation’ checkbox Set File Naming Pattern to %%AUTOMATED_FILENAME%% Set File Naming Pattern to %%BASEFILENAME_FROM_TRIGGER%%.
Northern Trail Outfitters (NTO) wants to use Marketing Cloud to solicit customer service feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in Service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.
What approach would a consultant recommend? Use an AppExchange package to create a customized API integration between Marketing Cloud and Service Cloud. Use an Engagement Split to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud. Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud. Use Automation Studio to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud.
A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC Instance. The MC instance has been live for a year now, where the primary key for records has been the Email Address.
Which two options would prevent the customer from duplicating records?
Choose 2 answers Continue as normal, as Marketing Cloud contact Models will dedupe keys by Email Address. Purge the current records and carry on with new keys sourced from Sales Cloud. Get existing records updated with new Keys sourced from Sales Cloud instance. Upload CSV with Migrated Subscriber Keys to All Subscribers.
Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service.
What product would help their use case? Web Analytics Connector Interaction Studio Report Studio Marketing Cloud Intelligence Report.
real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow up to those who have engaged with the content.
The rules around which properties are matched to the contact depend on agent assigned as a contact owner, other agents who might have interacted with the contact, and contact's property
interest. The data model has a relationship between contact > person account > real estate agent > property objects and all of those are available in CRM, populated in synchronized data
extension in the Marketing Cloud.
What solution should be recommended for execution efficiency? Use Automation Studio and Salesforce sends with campaign as an audience. Use send from Salesforce CRM and Salesforce report to prepare personalization data Use Salesforce Data Event to initiate journey and scripting within emails for personalization logic. Use Automation Studio to prepare personalization data and initiate journey.
Northern Trail Outfitters wants to implement a Welcome email. New subscribers signing up on their website should receive the email promptly. They are utilizing Marketing Cloud Connect to
connect Sales Cloud and Marketing Cloud.
Which solution should capture the new subscribers? File import to data extension Salesforce Triggered Sends Batch file dropped to SFTP Smart Capture form on website.
Northern Trail Outfitters (NTO) is creating a birthday journey and one of the requirements is to divert anyone who has redeemed the promotional code before reminder emails are sent on the 15th and 20th of each month. Their transactional information, which includes redeemed promo codes, is housed in a separate data extension than the one used for journey injection. NTO needs to use an attribute to attribute comparison on the customer number field in the journey source and transaction data extensions.
Which activity would they use to accomplish this? Decision Split Activity using only Journey Data Decision Split Activity using both Contact and Journey Data Einstein Split Activity Decision Split Activity using only Contact Data.
Northern Trail Outfitters (NTO) wants to send using the From Address of marketing@email.nto.com. They will then automatically forward replies to customerservice@nto.com. NTO also wants to
include an automatic reply to the customer's email address customer@example.com.
Which email address would appear as the From Address for the automatic reply to the customer? reply@marketingcloud.com customerservice@nto.com marketing@email.nto.com customer@example.com.
financial services customer wants to send emails to customers who log in for the first time on a new IP. The message should be deployed as fast as possible due to its sensitive content. The message contains information related to the login IP.
What should a consultant recommend to deploy the email? Execute a Triggered Emails Interaction Use a User-Initiated Emails Interaction. Use the Transactional Messaging API. Inject the subscriber into a Journey.
Northern Trail Outfitters wants to include the body of marketing email replies captured by Reply Mail Management (RMM) within auto-forwarded messages to their Customer Success team.
How could they accomplish this? Use RMM dynamic content blocks to render the email reply body Use RMM personalization strings to render the email reply body Check the "Include Replies as Attachments” box in the RMM settings. Query the RMM data view for the reply body and reference it from a data extension.
Northern Trail Outfitters wants to connect relational data into their Journey without overloading the entry data.
How should they connect the data? Data Relationships Contact Configuration Data Designer Entry Source Data Extension.
Northern Trail Outfitters wants to enable Sales Cloud users to manually create a segment of both lead and contact records that can be targeted through the Send Flow in Email Studio.
What should a consultant recommend for segmentation? Salesforce Campaign Salesforce Report Salesforce Data Extension Synchronized Data Extension.
Northern Trail Outfitters has been using Marketing Cloud for one of their brands for the last year and wants to migrate another brand to their portfolio. The two brands have contrasting target groups and identities so they need the emails and landing pages to have different styles that refrain from mentioning the other brand in any way.
What should be recommended? Implement a new SSL Certificate for the new brand. Request a second SAP for the existing business unit Request a Private Domain to be added to the existing business unit. Create a new business unit for the new brand.
Northern Trail Outfitters (NTO) plans on sending SMS and push notifications together with emails as part of a new customer onboarding journey.
What should a consultant recommend as a unique identifier for each subscriber? An email address for Contact Key. A common field like Physical Address for Contact Key A number field such as subscriber's phone number for Contact Key. A GUID or another generated ID for Contact Key.
Northern Trail Outfitters wants to suppress their highly engaged email subscribers (multiple opens and clicks for a target campaign) from active display campaigns to reduce overall cost and eliminate unnecessary targeting to the user.
What should be recommended? Data Studio Einstein Engagement Scoring Advertising Studio Google Analytics 360.
Northern Trail Outfitters wants to import new contacts gathered from an external web form. The entries are being collected at high frequency, potentially thousands per minute. The data does not need to be immediately ingested into Marketing Cloud as it is used in a daily scheduled automation.
What should be recommended? Perform a daily bulk export to SFTP for import via Automation Recreate this external web form inside Marketing Cloud. Push each new record into Marketing Cloud via Platform Event API on form submit. Create this as a Journey Data Source via Journey Builder.
Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent.
What processes should they utilize to ensure a timely delivery across email and SMS? Triggered send definition, and use API response to determine and send API call to trigger an SMS password reset Triggered send definition and use data extract Not Sent to a data extension then send SMS to those failed sends Multiple path journey with engagement split if password reset link clicked; if link not clicked, then SMS Password Reset activity Transactional email send with the event notification service response to determine and trigger an API call to an SMS message.
Northern Trail Outfitters has a data extension named 'Fav_Animals' with fields SubscriberKey and Animal which stores subscribers’ favorite animals. Using the AMPscript function Lookup, they want to include their favorite animal in an email to Contacts where a Salesforce Report is the target audience.
What personalization string could be used to pull the correct information for the subscriber at time of send? SubscriberKey ContactID _subscriberkey emailaddr.
Northern Trail Outfitters is migrating from a legacy emailing tool to Marketing Cloud. As part of the migration, they have to go through a security review. Their data Privacy team has made it clear that the data in the sandbox should never be mixed with data in production during testing cycles.
What recommendation would a consultant provide on the architecture to fulfill this requirement? Use Subscriber Filter per business unit to filter production from testdata. Ensure test sends are done from data extensions with attribute ‘IsTesting’. Create one or more additional business units for testing Implement two separate Marketing Cloud instances.
Northern Trail Outfitters is interested in a solution to automate a process. They currently pull data into a spreadsheet to import into a data extension for sending. The data warehouse can be configured to place a file daily on an SFTP.
Which three questions are relevant to determining a solution?
Choose 3 answers Is the data file a delta or a historical file? Will the data file be placed on the SFTP at the seme time daily? Does the data extension have a data relationship Will the file have more than 5,000 rows? Does someone need to be notified if an error happens on import?.
Northern Trail Outfitters wants to use Marketing Cloud to send notifications to customers when their orders are ready for in-store pickup. The notifications can be either SMS or email depending on their communications preference.
How should the consultant set this up? Journey Builder multi-step journey with an API entry event and a decision split. Automation with a Send SMS and Send Email activity in separate consecutive steps. Journey Builder Transactional Send Journey. Create an Outbound Message in MobileConnect with AMPscript in body to trigger an email confirmation as a fallback.
Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key.
Which two options should the consultant recommend?
Choose 2 answers Email CRM ID Loyalty Program Number Mobile Device ID.
A service team manages their field technicians in Salesforce CRM connected to Marketing Cloud. Once an appointment with a contect is scheduled for the technician through CRM, the notification message should be sent to the contact informing them about the scheduled visit date. When the notification is sent the “Confirmation sent” checkbox on the appointment record should be updated in CRM. All appointments scheduled on a given day will have their status updated in CRM at the end of business hours. The Appointment object does not have a direct relationship with the contact.
What solution would a consultant recommenc to address this use case? Configure journey with Salesforce Data entry source; use Journey Builder activities to send notification and update CRM records. Configure joumey with API Event entry source, Process Builder to trigger event; use Journey Builder actrities to send notification and update CRM records. Configure joumey with Data Extension entry source; use Automation Studio activities to refresh the audience and Journey Builder activities to send notification and update CRM records. Configure Salesforce Send with Salesforce data extension, using Automation Studio activities to refresh the audience; send notification and SSJS activity to update CRM records.
Northern Trail Outfitters and its subsidiaries use Sales Cloud and Marketing Cloud to send customers frequent email communications of new products and updates on their portfolios. They have noticed the messages and branding being sent varies greatly and would like to create a better customer experience.
What extension product should be considered to unify the messaging and branding of these communications while still allowing personalization and timing of campaigns? Distributed Marketing Marketing Cloud Connect Distributed Sending Einstein Content Selection.
Every day at 3 a.m., Northern Trail Outfitters’ (NTO) data lake instance starts generating a file that contains all records that should be sent one email or another for the next day's marketing campaigns. The size of the file varies depending on the previous day's tracking activity. As soon as the file is generatec, NTO wants to import the cata, segment the data, anc then execute the daily sends.
What end-to-end process should celiver this efficiently? Scheduled Automation > Import Activity > Series of Query Activities > Series of Sends Triggered Automation > Import Activity > Series of Query Activities > Series of Sends riggered Automation > Import > Data Extension Extract > Marketing Journey Scheduled Automation > File Transfer > Import > Series of Query Activities.
Northern Trail Outfitters (NTO) wants to send an email to all Contacts who have signed up for its newsletter, but have not joined its loyalty program. NTO has created a report in Sales Cloud which it will select using a Send Flow in Content Builder.
Which field name should be included in the report in addition to email address? CampaignMember ID Contact ID Extemal ID Individual ID.
Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in realtime via API. They want to configure their customer data for long-term cleanliness
and maintainability.
Which two best practices should be utilized? Regularly merge duplicate contacts to keep tracking data accurately When using an external catabase of record, utilize that system's identifier as the contact key Define the subscriber key as a unique value that does not relate to a specific channel. Configure Contact Builder to automatically generate a unique subscriber key.
For security reasons, Northern Trail Outfitters indicates they cannot store PII directly within their Marketing Cloud account. They are considering implementing Tokenized Sending to pull PII from their data warehouse at send time. They indicate they send several large, time-sensitive messages per year.
Which two considerations should be made about Tokenized Sending?
Choose 2 answers Personalization Strings still allow PII to be displayed within an email. Service Level Agreements for email sends are unsupported with the inclusion of outside servers. Journey Builder Decision Splits provide a method to access data of Tokenized data natively. Tokenized Sending does not support Mobile Connect.
A customer wants to report on ‘Not Sent’ contacts in Joummey Builder.
Which method should be used? Query the _sent Data View for the contact’s send status Create an Analytics Builder Discover report. Use the standard report ‘Subscribers Not Sent to’. Use an automation with Tracking Extract.
Northern Trail Outfitters is expanding globally into 16 new countries and wants to start localizing their email content to speak to subscribers in their own language. They want to do this as efficiently as possible and sre anticipating growth into other locales in the near future.
Which two options could be recommended?
Choose 2 answers Leverage Content Builder to create email templates for each individual language and populate the templates via the UI. Leverage enhanced dynamic content blocks within Content Builder to create language-specific emails. Leverage AMPscript within an email template to lookup subscriber language and personalize the email based on the value. Leverage personslization strings within the email template to pull in language-specific content.
Which customers would benefit most from purchasing a Sender Authentication Package (SAP)? A growing consumer brand that expects to send 500,000 emails per month and would like email branding to be consistent with its domain. A growing retailer that currently leverages Marketing Cloud's
MobileConnect and MobilePush. A nonprofit organization that sends roughly 50,000 newsletter emails per month. A customer who wants to share another IP within their account structure and is unconcerned about branding at this time.
Northern Trail Outfitters (NTO), a longtime Marketing Cloud customer, has decided to adopt Journey Builder to help with the execution of their marketing programs. NTO does not want to duplicate efforts within the platform and has asked if they
could stop using Automation Stucio entirely.
Which three tasks would a consultant suggest for using Journey Builder instead of Automation Studio?
Choose 3 answers Designing decision logic via an intuitive user interface Building simple segmented campaigns without SQL queries Creating customer segments from multiple data extensions Processing zipped and encrypted files containing subscriber data Setting behavior-based goals.
customer asks why the send time values within an email are not being added to a Send Log.
Which two actions would successfully write send time variables to their Send Log?
Choose 2 answers Ensure the send log is linked in an attribute group. Match an AMPscript variable name to a Send Log field Enable send logging to a data extension during send process Use the WriteToLog(} AMPscript function in the content.
A customer's web developer team is creating 3 form that will leverage a Marketing Cloud REST API endpoint to upsert rows into a data extension.
How should the consultant create an installed package in Marketing Cloud to facilitate this functionality? Create a separate installed package for each individual web form. Enable the package for all business units in the Marketing Cloud account Ensure the package scope includes Read and Write permissions for data extensions. Instruct the web team to store the client ID and secret in the client side code.
Northern Trail Outfitters uses a Salesforce Data Entry Source in their Journey that injects Salesforce Orders when they are either created or updated with a status of New, Currently Knitting, Shipped, and Complete. Their Journey works when orders are created, but they notice that it does not inject customers when their status is
updated.
What could be causing this? Orders should be set up to allow injection upon update in Connect Configuration Orders are not being updated from not meeting criteria to meeting criteria The associated Contact should be updated to be injected Synchronized Data Sources poll for changes every 15 minutes at the quickest.
A customer wants to use Sales Cloud as a system of record for email messages sent from Marketing Cloud; however, the customer only sends from custom objects and cannot use the Contact ID or Lead ID as the Contact Key in Marketing Cloud.
What is the implication of this data model when using Marxeting Cloud Connect? Tracking Data will not be returned to the Sales Cloud email recipient. Email Sends will fail if the Contact ID or Lead ID is not included. The customer will be able to use Reports and Campaigns as
audiences. The customer will be unable to use synchronized data extensions.
A marketer wants to capture open-ended feedback from customers via SMS and write it to a data extension.
How could MobileConnect be used to accomplish this? Use a vote/survey message template to capture the response. Use an outbound message template with embedded AMPscript to capture the response. Use a text-response message template with embedded AMPscript to capture the response. Use an info capture message template to capture the response.
A customer is starting 6 new children’s fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children’s brand, however, they want to separate subscriber opt-outs of the Enterprise and children's brands. The customer has minimal technical resources available for implementation and support.
What should a consultant recommend to meet these criteria? Select “Use separate ‘Subscription Center’ for this business unit” in Settings Create attributes for each child business unit in “Profile Management te record unsubscribes Create 3 Business Unit Filter in ‘All Subscribers’ List to record _ unsubscribes Select “Subscribers will be unsubscribed from this business unit only" in Settings.
Northern Trail Outfitters recently upgraded their preference center to allow customers to indicate which products they are interested in and to have the ability to opt up and down in send volume. They would like to configure the Delivery Options in a Joummey Builder Email Activity to take these new data points into account.
Which two options could allow them to meet the requirement?
Choose 2 answers Auto-Suppression List Domain Exclusion Suppression List Publication List.
A customer manually imports records for sending. Each record contsins a warehouse ID that is shared between Marketing Cloud and 2 third-party system. The customer does not have ¢eveloper resources, but wants to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber.
What should a consultant recommend? Use personalization strings created by selecting the data extension Use Dynamic Content rules to select a content area for each
subscriber. Use AMPscript variables created fromm each field in the data extension. Use Guide Template Language created for each field in the data extension.
A marketer at Northern Trail Outfitters (NTO) wants to send important updates to customers about products they have previously purchased. The marketer has litte experience with coding. Also, the information is spread across multiple data extensions and is imported nightly from NTO's e-commerce platform - Contacts, Orders, Order Items, and Products.
Which design should a consultant recommend for segmentation? Combine the data outside of Marketing
Cloud and upload it into a Sendable Data
Extension. Establish date relationships and create
Osta Filters for the marketer to modify, Create SQL Query Activities for the
marketer to modify. Link the data extensions in an Attribute
Group.
Northern Trail Outfitters wants to integrate Marketing Cloud with its existing point-of-sale system in order to email purchase receipts to its customers. The point-of-sale data will need to be transformed to be received by the Marketing Cloud triggered send API.
What extension product should be used to accomplish
this integration? Datorama Data Studio Mulesofe Anypoint Platform Data Connector.
Northern Trail Outfitters receives data from their point-of-sale system every night. The file is placed on their Marketing Cloud SFTP, but there is not 2 consistent time or naming convention for the file.
In which two ways should they set up their automation
to import the data from the file on a nightly basis?
Choose 2 answers File Drop Starting Source %%BASEFILENAME_FROM_TRIGGER%% %%BASEFILENSME_FROM_FILEDROP%% Scheduled Starting Source.
Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.
Which process should the consultant utilize to minimize
issues and maximize efficiency in the sending process? Create 2 report originating in Salesforce, then target and send to thet report using the Marketing Claud Email Studio Send Flow. Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio
Send Flow. Import a report onginating in Salesforce through an import activity to a Salesforce Data Extension, then send to data
extension using Email Studio email send. Assign the one million contact from the Contact Builed.
A customer wants to capture and categorize email Not Sent events and bagin identifying trends, They want to keep the data in Marketing Cloud and run queries against the Gataset. The customer created a data extension to receive the information.
Which order of Automation Studio activites should be
recommended? Data Extract with the Tracking Extract type = File Transter from Safehouse > File Transfer unzip > Import File Data Extract with the Data Extension Extract type > File Transfer to Safehouse > File Transfer unzip > SQL Query SQL Query > Data Extract with the Data Extension Extract type > File Transfer to Safehouse > Import File Data Factory Utility > File Transfer from Safehouse > Import File > Data Extract with Tracking Extract type.
Northern Trail Outfitters (NTO) recently launched a new loyalty program. NTO wants to offer a signup bonus to subscribers who have made purchases in the last 6 months, but are yet to be loyalty members.
Which integration should allow NTO to select an
audience of these subsenbers? Advertising Studio Contact Builder Attribute Groups Behavioral Triggers Marketing Cloud Customer Data Platform.
A data team wants to automate the sync of subscribers’ Unsubscribes and status from their enterprise account to their external CRM in one
consolidated file. They need to find subscribers in their Marketing Cloud account and their unsubscribe data for child business units.
Which two data views would they use to achieve this?
Choose 2 answers _Complaint _Unsubscribe _BusinessUnitUnsubscribes _Subscribers.
Norther Trail Outfitters is sending Salesforce Triggered Sends using Marketing Cloud Connect. The sends have a status of failed.
What should the consultant do to diagnose the issue? Change the connection option to Scope by User. Ensure the System User is assigned the Standard User Profile. Manually clear the OAuth token to refresh the connection. Review Apex Jobs within Set Up in Sales Cloud.
A customer indicates their point-of-sale system can be configured to upload a fle every fifteen minutes. The filename is not consistent for each upload. Their consultant recommends they use a File Drop
Automation.
Which two considerations should be made?
Choose 2 answers The directory cannot contain more than five file triggers. The directory used by the file trigger should be inside the import directory They may utilize an external FTP site The directory is unable to be used by another File Drop Automation.
A B2B customer has customized journeys they want to use for several key accounts they are trying to sell into.
How could Marketing Cloud Connect be used to initiate these sends when contacts for select accounts are created? Welcome Email Configuration on the Account Object Salesforce Data Entry Source on the Contact Object Salesforce Campaign Entry Source on the Lead Object Salesforce Data Entry Source on the Account Object.
Northern Trail Outfitters (NTO) is using Einstein Content Selection to populate its emails with personalized Product images at send time. These emails typically see high engagement, but because of the frequency of these emails, a customer could see the same image
asset several times within a 2-week span.
How should NTO marketers ensure there's a limit to the number of times a particular image asset can be chosen for a customer? Set Fatigue Rules for the product Asset Classes Ask the content team to create more images in order to diversify the asset pool Utilize Einstein Engagement Frequency to send the emails less often. Set a Fallback Asset.
Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the joumey, Customer data is stored ina main data extension and purchase data is stored in a
second data extension.
Which two steps should they indude toe accomplish this joumey?
Choose 2 answers Change contact entry mode to no re-entry. Create a Data Relatonship in Email Studio to relate the two data extensions. Use Data Designer in Contact Builder to relate the two data extensions. Configure activities within Automation Studio to update the purchase data.
Northern Trail Outfitters (NTO) sands emails from Email Studio and Journey Builder. When subscnbers reply to an email, NTO would like to send an auto-reply message using a pre-defined HTML email that explains email replies are unmonitored and they should call NTO
for any inquiries.
How could these auto-reply messages be enabled? Open Admin > Account Settings page in Email Studio and in the ‘Auto Reply Email’ secton, select ‘Custom’ and paste the
HTML email code into the text area field. From the Reply Mail Management settings page, choose the ‘Create Custom Response’ option under ‘Automated Response Email for Remaining Replies’ sacton and selact the HTML email from the ‘define email link. Create a Triggered Send and from a Sender Profile properties page, enable...
Northern Trail Outfitters is sending to an audience of over one million subscribers. They will use 10 different personalized fields in the email which reside in multiple Data extensions. The goal is a timely email send from start to finish as it contains a limited quantity, first come-first served, special offer.
How should they accomplish this task? Enable Send Throttling on high to ensure the speed is increased to process the email as fast as possible. Use the LookUp AMPsenpt function in the email to pull the fields from the data extensions for each subscriber. Create and populate profile attnbutes for each of the 10 data extension fields and schedule a send with high priority Create and send to a sendable date extension containing those needed fields using a query activity.
Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australia, They have created a business unit for their new office and want to use the domain comms.nte.com.au to send emails to their Australian customers.
What would be required to enable sending emails from their new domain without impacting deliverability? An additional Sender Authentication Package An additional private domain An additional IP address Register the new domain in Setup > From Address Management.
Northern Trail Outfitters (NTO) is migrating from a series of local legacy email automation tools to a single global Marketing Cloud instance to leverage its multi-channel abilities.
Which three factors should be considered before finalizing the number of business units they need to purchase?
Choose 3 answers If testing and development business units are required Number of Marketing Cloud users Number of anticipated subscribers Number of brands/geographies which NTO operates If data/content needs to be segregated between brands/geographies.
Northern Trail Outfitters wants a simple segmentation strategy for identifying subscribers for their emails.
What solution should they use? List model and Groups in Single Send Journeys Relational data extensions with primary keys to match subscribers with their data Attribute group in Contact Builder for segmentation Data Extension Entry Source in Journey Builder with a filter.
A customer has been having problems with SMS responses getting the default keyword response rather than the appropriate next keyword response.
What are two potential reasons for this unexpected response?
Choose 2 answers Responses are not sent within 24 hours of the outbound message. Response contained "stop" in the message content Responses are not sent within the Conversation Window Next keyword was not specified on the outbound message.
Northern Trail Outfitters (NTO) imports a file daily into Marketing Cloud of customers who have bought a tent from their website that day. They want to set up a month-long welcome Journey which sends emails specific to the purchase such as the type of tent, the available accessories for the tent, and care of the tent at different points throughout the Journey. NTO also recognizes that due to their competitive prices, they have had customers purchase more than one tent within a month.
What type of data should be used in the Decision Splits in their Journey to make sure the choices reflect the correct tent? Journey Data Entry Data Contact Data Salesforce Data.
A marketer wants to personalize an email with real-time weather information from the Sunny Sky API.
What tool should be used to parse and display the response within the email? NodeJS GTL Apex SSJS.
Northern Trail Outfitters received an email about reaching API limits within Salesforce and they think this is caused by the Integrated Marketing Cloud account.
Which two types of API calls are counted against the rolling 24-hour limit?
Choose 2 answers Login Calls Bulk API SOAP API Calls updating objects CreateSalesforceObject() AMPscript.
A customer indicates their point-of-sale system can be configured to upload a fle every fifteen minutes. The filename is not consistent for each upload. Their consultant recommends they use a File Drop
Automation.
Which two considerations should be made?
Choose 2 answers The directory cannot contain more than five file triggers. The directory used by the file triager should be inside the import directory. They may utilize an external FTP site. The directory is unable to be used by another File Drop Automation.
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