SFMC Email Specialist (exam 1)

A marketer from Northern Trail Outfitters needs to automatically refresh a filtered data extension prior to sending a daily email. What would a marketer do to automatically refresh a filtered data extension on a scheduled basis?. Configure the Send Activity to automate the refresh. Use a Filter Activity in Automation Studio. Activate Journey Builder to refresh the data extension.

A marketing manager identified an upcoming email campaign for their team to test different subject voices. They want to first test with a pilot group and then send the wining subject line out to the remaining customers. How should path optimizer be configured to handle these requirements?. Place a Random Split before Path Optimizer for the pilot group. Configure a holdback group to be targeted by the winner. Select winning path three days after journey activation.

A customer requested Northern Trail Outfitters NOT to record any clicks or opens performed by them. What should be configured to ensure compliance with this request?. Exclusion Script. Do NotTrack Attribute. Consent Management.

A marketing team uses email templates as a mean to create a consistent style guide. The team has recently updated the primary template to coincide with company-wide rebranding; however, content approvers are reporting they are not seeing the new changes reflected. Which step needs to be completed?. The email must be recreated using the updated template. Update Email Now' needs to be applied to each email. The template must be approved before updates are reflected.

A marketer has noticed an increase in unsubscribes. They would like to address this concern but, going into a holiday season, want to avoid eliminating planned emails. Path Optimizer. Scoring Split. Frequency Split.

Northern Trail Outfitters wants to send a personalized email to its loyalty program members. The email should include details about loyalty members' profiles, point balance, and purchase behavior. This data exists in Marketing Cloud across several data extensions. What should a marketer use to build this level of personalization into the email?. Enhanced Dynamic Content Blocks. AMPscript Search Functions. Personalization Strings.

A marketer has been asked to collect corner information using Marketing Cloud for users obtained from social channels for future mailing. What should the marketer do to accomplish this?. Use Journey Builder to build an audience using AdStudio. Web Studio to capture Query parameters from social media link. Use an interactive form from email Studio to collect this information.

Northern trail Outfitters (NTO) is designing a journey for its platinum loyalty members. There are more than 2 million NTO loyalty but 100,000 of them qualify as Platinum. NTO stores all loyalty member information in a single data extension. What is the optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails?. Use Filter Contacts criteria in the journey entry source. Use a Decision Split activity on the journey canvas. Use Automation Studio to query a population into a data extension.

A marketer has created a primary data extension that contains all active subscribers with fields containing key demographics and subscriber attributes. Each week, there are up to 10 teams that send to segments of their subscriber base. What should they use to ensure they have fresh data for these sends?. A nightly automation with a filter activity. A verification step in the send automation. An approval process for sending.

Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors. Which automation activity and configuration setting should be used to import decrypted information to a data extension?. Manager Files in File Transfer. Specify character encoding in import file. Configure Field-Level Encryption in import file.

Northern Trail Outfitters (NTO) wants to use customer engagement to automatically send content to increase click rates in its holiday promotional email. Which feature should NTO use?. Enhanced Dynamic Content. Einstein Content Selection. Einstein Copy Insights.

The data team at Northern Trail Outfitters wants to send a daily report of all subscribers emailed in the last 24 hours to their Enhanced FTP Export folder. The file should contain unique email addresses. At a minimum, which activities should be configured in Automation Studio to meet their requirements?. SQL Query, Data Extract, File Transfer. SQL Query, Filter, Data Extract. Filter, Data Extract, File Transfer.

Northern Trail Outfitters (NTO) is going through IP address warning and would like to understand the metrics of the email sends on a data level. Which out-of-the-box report should NTO use to get this information to refine to its sending methods?. Recent Email Send Summary. Email Performance by Domain. Email Sends by User.

Northern Trail Outfitters (NTO) has noticed a decrease in open rate across all email campaigns. NTO is concerned its sender reputation may have been negatively impacted by a recent import of subscribers. Which metric should be analyzed as a possible indicator of bad sender reputation?. Send volume. Click rate. Blockbounces.

Northern Trail Outfitters (NTO) is troubleshooting why a triggered send isn't being delivered to the customer. When querying the _subscribers data view, NTO notices this subscriber key exists twice, and one of them has a status of 'Held'. What is the source of the duplicate subscriber key?. Triggered Send Managed Lists. Global Unsubscribe List. Auto Suppression List.

A marketer needs to personalize an email with dynamic content using data from the Open Data View and data from the Purchase Data Extension. What should be used to source the data from these different sources?. Attribute Group. SQL Query Activity. Data Filter.

NorthernTrail Outfitters (NTO) wants to be notified of any abnormal subscriber behavior with its ‘Weekly Deal’ email. Which feature provides notification badges to alert NTO of any performance issues?. Einstein Engagement Scoring. Einstein Copy insights. Einstein Messaging Insight.

A marketer at Northern Trail Outfitters is asked about whether there is an actual requirement of a dedicated IP to send emails. What is a key differentiator to get a dedicated IP rather than using a shared one?. Requirement to have Custom URLs on Cloud Pages. Requirement to have Custom URLs on images hosted in Marketing Cloud. Sending Volume > 250,000 Email/Month.

Northern Trail Outfitters wants to organize its assets so images can be easily searched by tags in Content Builder. However, most images have multiple tags that could be applied, which makes it more difficult to filter to a manageable number of results. How should the number of tags selected for an asset be minimized while still providing the necessary granularity?. Make the Customer Key more descriptive. Leverage Einstein for content tagging. Use nested tags to create hierarchies.

Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active. Which import option should be used to ensure the data extension only contains currently active customers?. Append. Overwrite. Add and Update.

Northern Trail Outfitters (NTO) notices that some of its unsubscribes reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account. What contributes to these unsubscribe reasons?. List-Unsubscribe header. Profile Center Unsubscribe. Universal Unsubscribe.

An upcoming campaign at Northern Trail Outfitters (NTO) has an audience list larger than the company's daily sends. NTO's marketing team is concerned about this send affecting deliverability. Which feature should help NTO achieve this send while keeping deliverability metrics in mind?. Einstein Engagement Frequency. Send Throttling. Sender Authentication Package.

Northern Trail Outfitters (NTO) has rolled out changes to the OTS CTA button color. Where should NTO be able to see if there has been a lift in the overall likelihood to click?. Einstein Engagement Frequency. Einstein Engagement Scoring. Einstein Messaging Insights.

A marketing manager has created a global template at the top level to control branding standards and make updates easy. The template needs to be used company-wide across all business units. How should the manager configure the template once it's moved to the shared folder to ensure it remains on-brand?. Select the Edit Globally permission option. Select the View and Send permission option. Make a copy in each business unit to allow local edits.

Northern Trail Outfitters (NTO) is launching a post-purchase campaign that emails customers to ask for feedback on their most recent shopping experience. What should the NTO marketing team include in the email design to encourage a high response rate?. Make the call-to-action button that links to the feedback form bigger and with red background. Replace call-to-action with interactive Email Form. A Salesforce Survey block called in by an AMPscript function.

Leading up to various holidays seasons, Northern Trail Outfitters (NTO) plans to included special events and content in its emails. This content will change throughout the year. What should NTO use to ensure the most up-to-date content is included in each email?. Reference Content Block. Dynamic Content Block. Einstein Content Selection.

Northern Trail Outfitters’ analytics team has requested data to power a dashboard that can monitor the performance of emails across the company. Which Marketing Cloud function should be used to get this data automatically on a daily basis?. Google Analytics Integration. Tracking Extracts. Report Snapshots.

Northern Trail Outfitters (NTO) is having an issue with bad email addresses coming into its website email signup form, impacting deliverability and sender reputation. What should NTO use to make sure email addresses are valid before adding to its audience?. Leverage a Smart Capture block. A double opt-in at signup. Add CAPTCHA validation to the form.

A marketer for Northern Trail Outfitters needs to see test emails for each subscriber in a data extension. What should the marketer do to ensure the data extension appears as a Recipient Test Data Extension in the Test Send menu?. Save the data extension in the Test Folder. Create the data extension as 'Is Testable'. Associate the data extension to the Campaign.

Northern Trail Outfitters (NTO) sends a birthday coupon during the subscriber's birthday month. NTO wants to reward the subscriber based upon engagement with the email and provide further messages based on that interaction. Which no-code features should be implemented to accomplish this?. Journey Builder and Engagement Split. Automation studio and Query Activity. Salesforce CDP and Einstein Engagement Scoring.

A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing. What should the marketer do to accomplish this?. Leverage Social Studio to capture email addresses. Create CloudPages to collect and subscribe users. Use Journey Builder to build an audience using Ad Studio.

A marketing intern forgot to remove [For APPROVAL]/[DRAFT] from the subject line before sending an email to the company's largest audience. Which feature, if configured, should provide a warning prior to sending?. Subject and Preheader Validation. Content Detective. Subscriber Preview and test Send.

A retailer has revamped their loyalty program. They want to send a loyalty series to new and existing members to share the perks of the new program. Which action should the retailer take to ensure deliverability is not impacted?. Create a new, friendly From Name for the updated program. Purge inactive subscribers to avoid high bounce rates. Send to subscribers, asking for them to confirm opt-in.

Northern Trail Outfitters (NTO) has a new product launch. Which tool should enable NTO to easily target the most loyal subscribes?. Path Optimizer. Google Analytics Audience. Einstein Engagement Scoring.

Following a batch email sent. Northern Trail Outfitters wants to update an email link's URL for the batch audience. Which action should be recommended?. Navigate to the email in Content Builder and update the URL. Navigate to the Job Links tab In My Tracking and update the URL. Navigate to URL Expiration in Setup and update the URL.

Northern Trail Outfitters (NTO) built an email with images, text, and links pointing to the same URL. NTO wants to understand how each type of link performs. Which tag should NTO add to the HTML element to differentiate the links?. conversion. linkname. alias.

A marketer has created an event confirmation email which is sent to all registration of their cooking-while-camping sessions. They use Connect to integrate into their CRM and want to update records directly when a recipient clicks the ‘Confirm RSVP button. Which automation solution should easily allow this action?. Automation Studio. Behavioral Triggers. Journey Builder.

Northern Trail Outfitters (NTO) wants to manage subscriber preferences at the communication theme level. NTO'S subscribers are stored in data extensions. Which Marketing Cloud feature should be used to achieve this?. Publication Lists. List Unsubscribes. Journey Builder Sends.

Northern Trail Outfitters (NTO) stores sales representative information in a data extension. NTO wants to personalize the From Name in emails with the targeted customer's specific representative. Which functionalities accomplish the requested configuration?. Delivery Profile and AMP script Lookup. Send Classification and Subscriber Attributes. Sender Profile and AMP script Lookup.

Within Datorama reports for Marketing Cloud, a marketer would like to create new set of report for the organization that are custom and not available within the preconfigured reports. What should be created to achieve this?. A collection. A Dimension. A Dashboard.

Northern Trail Outfitters receive nightly files from its data warehouse to maintain opt-out compliance across multiple marketing platform these files contain only the previous day’s opt-out updates. If a run fails, it must be manually rerun to maintain compliance. How should the notification be received if the data import is unsuccessful?. Automation Notification Settings. Import Activity Notification Settings. ConfiguredAlert Manger Settings.

Northern Trail Outfitters (NTO) sends 500,000 emails per month and shares its sending domain and IP with other customers. Which action ensures NTO's sending reputation remains intact?. Implement SAP with Private Domain and a Dedicated IP. Request three Dedicated IPs to spread out the sending volume. Request a Private Domain to leverage SPF and DKIM authentication.

The Northern Trail Outfitters (NTO) marketers want to easily track the performance of NTO's interest and profile data capture journeys. Which action should the marketer take to evaluate conversion of those journeys?. Export the journey email analytics. Define a goal for each journey. Review opens and clicks activity summaries.

Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension. What should a marketer do to ensure the Email Address field values are unique?. Mark the field as the Primary Key. Mark the data extension as Sendable. Use Email Address as Subscriber Key.

Northern Trail Outfitters is building a data extension that will store preference data for its subscribers. Which settings should be enabled to allow a SQL Query Activity to update the data extension?. Is Sendable. Nullable. Primary Key.

A marketing team wants to schedule automatic delivery of pivot table data to an Amazon Web Services (AWS) S3 bucket every Monday at 6:00 a.m. Which method meets their needs?. Report Scheduling in Datorama Reports. File Transfer Activity in Automation Studio. Report Definition Activity in Automation Studio.

Northern Trail Outfitters (NTO) is launching a post-purchase campaign that email customers to ask for feedback on their most recent shopping experience. What should the NTO marketing team include in the email design to encourage a high response rate?. An Interactive Email Form that links to a confirmation page. A Salesforce Survey block called in by an AMP script function. A call-to-action button that links to the feedback form.

A marketer needs to send emails to the creative team for proofing as part of an email campaign. Which feature should help achieve this as an automatic flow?. Content Builder Approval Workflow. Einstein Approval Workflow. Subscriber Preview.

Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers. Which Journey Builder activity should NTO use?. Engagement Split. Frequency Split. Scoring Split.

Northern Trail Outfitters (NTO) currently uses AMPscript to create customized content for its subscribers. Which actions should help build confidence in NTO's dynamic email capabilities?. Use a Guided Send to perform a test send to Internal users using subscriber data. Use CloudPages to duplicate the dynamic code and test it by using manual subscriber inputs. Use Preview and Test, select a targeted subscriber, and send the email to internal team members.

After sending an initial 'welcome' email, Northern Trail Outfitters needs to configure Journey Builder to continue a customer acquisition journey after a purchase is made on its website. Which type of activity should be used?. Engagement Split. Behavioral Trigger. Wait Until Event.

The marketing team at Northern Trail Outfitters observed a bounce rate of 23% for their last email send. Which best practice should they follow to uphold their sender reputation?. Continue monitoring the bounce rate for changes. Remove the bounced addresses before the next send. Nothing — bounce rates up to 30% are acceptable.

Northern trail Outfitters recently purchased stock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult. Which solution should make locating appropriate images easier?. Configure Eastern Content Tagging to automatically tag stock art. Import a metadata tag index for the stock art so the images are searchable. Select categories and content type from the import dropdown when importing images.

Northern Trail Outfitters is sending a welcome email to a new group of customers. When the marketer deploys the email, no one receives it. Which configuration caused the send to fail?. Two fields with ''Email Address” data type. Failure to choose the send classification. Incorrect Sending Relationship.

A marketer is testing an email that includes an Interactive Email Form and discovers the form is missing when the email is opened in Gmail. What guidance should be given to the email developer to ensure the interactive form displays correctly?. Ensure the 'Optimize for Gmail' checkbox is selected. Ensure characters in the CSS tags are limited to 16kB. Ensure fallback content has been configured for Gmail.

Northern Trail Outfitters (NTO) is building a welcome journey for new customers with dynamic content in each email. NTO would like to have content personalized for each customer and include assets based on real-time analysis of what is performing the best for other customers. Which feature should NTO use?. Einstein Copy Insights. Einstein Content Selection. Enhanced Dynamic Content.

After receiving approval from their team, a marketer scheduled a promotional email send. After the send was scheduled arid the team was notified, they received additional feedback which called for edits to the email copy. Where should the marketer cancel the send?. Tracking tab in Journey Builder. Overview tab in Email Studio. Pending tab in Content Builder.

Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension. What should a marketer do to ensure the Email Address field values are unique?. Use Email Address as Subscriber Key. Select 'Deduplicate by Email' checkbox. Mark the field as the Primary Key.

A digital marketing internal Northern Trail Outfitters (NTO) has been asked to quickly provide the delivery rate of the most recent email sent from the NTO business unit. Where should the Internal look to find this Information?. Automation Studio > Activities. Content Builder > Recent Sends. Email Studio > Overview.

Northern Trail Outfitters (NTO) released a clever promotional video that went viral. Subsequently, the company acquired a large number of email leads at the last trade show. NTO wants to send a welcome email with a coupon directing recipients to its website. Which configuration should help with limiting a spike in volume to the website?. Send Throttle. Sender Authentication Package. Web Collect Sign-Up Form.

A marketer has started using Datorama Reports to enhance their email performance and engagement monitoring, which feature should improve Datorama Dashboard usability?. Campaigns. Sender Profile. Tabs.

The marketing team has been troubleshooting why an email was not sent to 10% of the audience within the data extension. When they review the tracking for the job ID, they see 0 subscribers were held or unsubscribed. Which additional issues should they consider?. DoNotTrack preferences. Bounced contacts from previous sends. Suppressed contacts from contact deletion.

A marketer has built an automation using Automation Studio to send data from a data extension to the SFTP as a .csv file. The automation includes a data extract and completes successfully, but the file is still not showing up on the SFTP. Which activity is missing?. Fire Event. Import File. File Transfer.

Every day, Northern Trail Outfitters (NTO) adds to a data extension with purchasers of a new luxury cooler line. To give these customers a high-end purchasing experience, NTO wants to send a customized 'congratulations' email the day they are posted in the data extension, and follow up with a review request 14 days later. Which automation solutions should be set up to accommodate this request?. Journey Builder and Behavioral Triggers. Automation Studio and Path Optimizer. Automation Studio and Journey Builder.

Northern TrailOutfitters (NTO) wants to send out three emails In Automation Studio. However, NTO wants to ensure each email is fully sent before the next email begins sending. How should the automation workflow be built to accomplish this?. Add each Send Email activity to different steps in an automation. Include a Verification activity between each step of an automation. Add each Send Email activity to a single step in an automation.