SFMC Email Specialist (exam 3)

A marketer wants to collect new leads at events. They plan to minimize the number of invalid email address added to their subscriber list and validate the quality of the lead. What method would accomplish this task?. Send a welcome email to subscribers within 24 hours with a link to the web, a link to the terms and conditions page, and a customer service number. Add new subscribers to an automated engagement campaign, and then send a series of welcome emails based on their engagement. Create a double opt-in campaign requiring subscribers to confirm their email address by clicking an initial email to confirm consent.

Northern Trail Outfitters wants to create an email which displays different images based on data stored in a sendable data extension. What should they use to meet this objective?. Data filters. Personalization strings. Dynamic content.

Northern Trail Outfitters wants to send out their password reset emails immediately when subscribers submit the “forgot password” form. Which tool would meet their needs?. Triggered send. Journey builder quick send. Forgot password trigger.

A marketer developed an email with personalized content based on five graphic regions. Northeast – static image of a lighthouse southeast – image carousel of beaches central – has no content to display northwest – static image of a waterfall southwest – expiring coupon. How many dynamic content rules need to be created to accomplish this?. 4. 5. 3.

Northern Trail Outfitters (NTO) wants to craft subject lines to drive stronger email engagement. Which tool should NTO use?. Einstein Content selection. Einstein copy insights. Einstein email recommendations.

A marketer for Northern trail outfitters needs to share multiple assets in content builder for a campaign with another business unit in their account. How should the marketer share these assets?. Create and share a new folder for the assets in content builder. Move the content into the shared content folder in content builder. Individually share each asset with the other business unit in content builder.

A marketer needs to share report results with a manager. Which option in reports could be used to deliver the report?. Save the report in SFTP folder. Text a link to the report. Notify the manager with a pop-up.

Northern Trail Outfitters uses automation studio to import their master subscriber list. They want to enable their regional marketers to refresh their subscribers from the master subscriber list prior to each send. Their regional marketers are not technical and prefer to avoid writing code. Which automation studio activity should be recommended?. Data extract. SQL query. Filter activity.

Northern trail outfitters is setting up a new business unit. The requirements for the new implementation have been defined: frequent sends of audiences greater than 500k, daily imports of large data sets, requiring greater import speeds, triggered send functionality, API use at a later data are planned, multiple subscriber data sets. What subscriber solution should be recommended?. Data sync. Data extensions. Subscriber lists.

A marketer wants to automate a data import from the enhanced SFTP site. The data is sent from the data warehouse and is in a compressed folder. How should the marketer sequence the activities?. Filter activity > import activity. File transfer activity > import activity. Import activity > file transfer activity.

Once a measure is created, where could it be leveraged as criteria?. Within a data extract. Within a data filter. Within a SQL query activit.

What occurs when a subscriber universally unsubscribes?. Subscriber status is set to unsubscribed on all lists and the universal list. Subscriber status is set to unsubscribe on the universal list. Subscriber is filtered into an unsubscribe list.

Northern tail outfitters data model consists of multiple tables, including tables with sendable data, and tables that relate to subscribers, like purchases, and store location details. The related tables do NOT contain sendable data. How should their data be stored in marketing cloud?. Lists. Data extensions. Data filters.

Northern trail outfitters has several files used for daily email sends. These files arrive from a data warehouse and are sent to the enhanced SFTP site. The files need to be imported into marketing cloud as soon as they arrive to ensure near real-time engagement. The arrival time of the files vary by several hours from day to day. What tool should be used to import the files?. Contact builder import automation. Automation studio scheduled automation. Automation studio file drop automation.

A marketer is injecting new customers from a data extension into journey builder to send an updated welcome series. They need to test the updated content and logic of the journey before publishing the new version. What would the marketer be able to see when using journey builder test mode for data extension entry source journeys?. Up to five contacts’ email sent to up to 10 test emails in a test data extension. Inbox delivered email and journey path for up to 10 contacts. A manually entered test records’ flow through the journey and email previews.

Northern tail outfitters is using SQL query to segment customers they want to target with a promotional email send. What should be used to store the results of the query?. Csv file. Data extension. Filtered list.

Northern trail outfitters stores last name in a data extension. How should the text field be defined?. Varchar (100). String (100). Text (100).

Northern trail outfitters sends a monthly email regarding updates to their blog. They have noticed only a few people are engaging with the content and want to redesign to increase engagement. What is one method to apply to the redesign?. Use image-based content and skip any text blocks to ensure viewers are enticed to click through. Create content hierarchy and ensure copy is easily digestible so viewers can quickly scan for topics that interest them. Promote the blog on social media so more viewers can anticipate the email and click-through on the content.

Northern trail outfitters uses data extensions for send email messages. They need to ensure when a subscriber opts out, they opt out at a list-level. What tool should be used?. Publication list. Email list. Data list.

Northern trail outfitters is storing customer data in a data extension that contains all of their subscribers and the most important information about those subscribers. Subscribers are identified by a unique field called customer number. How should they avoid duplicate customer numbers being created in this data extension?. Set customer number as a primary key. Change to a list-based sending model. Allow duplicates and merge subscriber records.

A marketer would like to understand how well email communications are being distributed across their subscriber base. Which dashboard provides a breakdown of email saturation?. Einstein engagement frequency. Einstein engagement scoring. Einstein messaging insights.

Northern trail outfitters wants to display the current date in order emails. What could they use to display the date in real time?. Enhanced dynamic content. AMPscript. Live content.

A marketer is unable to select a particular data extension when trying to do a test send. How should the data extension be configured?. Select ‘send for preview and test’ only. Select ‘used for sending’ and select ‘used for preview and test’. Select ‘used for sending’ and select ‘use for testing’.

A company has one million subscribers. The company has a master data extension that contains information about its subscribers, such as email address, physical mailing address, phone number, and loyalty information. There are 40 fields in the data extension. The data is used for multiple daily email campaigns. How should the data be updated?. A scheduled automation to import a file containing all of their subscribers. A scheduled automation to import a nightly file of updated or changed records. A scheduled automation to occur every 15 minutes to ensure the data is current.

A leading B2C fuel producer and supplier has just hired an email marketing manager to launch its email marketing program. What tactic should the email marketing manager leverage to improve deliverability when she starts sending emails?. Send email during a high-volume holiday season. Send email to the most active and engaged customers. Send email to ISPs that have been notifies of the new sender.

Northern trail outfitters wants to ensure its company branding is maintained on several messages triggered by purchase or direct customer request. What should be used to directly validate and update branding in these messages without requiring developer support?. Automation email activities. Transactional send journeys. Behavioral triggers.

Northern Trail Outfitters (NTO) flags test emails by adding a Testing And ContentObservations (TACO) prefix to its test send subject lines. NTO wants to ensure no production emails are sent with the TACO prefix. In Send Management, add the word TACO to the Auto-Suppression Rules. In the Subject/Preheader Validation section of Email Studio, add the word TACO. In Send Classifications, delete TACO from the available classification options.

Northern Trail Outfitters (NTO) has child business units that share customers. To track customer engagement. NTO wants to identify the business unit in each of its links. Which personalization string should be appended as a parameter?. %%contactkey%%. %%subscriberid%%. %%memberid%%.

A marketing developer wants to receive daily report of sends across all business units to be incorporated into their internal dashboard. What should be done to ensure the report a sent to the director each day?. Schedule report and email file to the director. A Schedule report and email the link to download. Schedule report to export as a web page.

The customer service team at Northern Trail Outfitters is reporting that customers are complaining about emails ending up in their spam folders. The marketing team is asking for a solution that can check if the email contains any flags that can classify it as spam. Test Send. Content Detective. Subscriber Preview.

Northern Trail Outfitters is sending daily batch files of customer data to Marketing Cloud via file drops. When the Automation runs, the files are often empty and data points are not available for processing. Which component of Automation Studio ensures that steps within the Automation are only executed when a certain is fulfilled?. Verification Activity. Skip Automation. Wait Activity.

A marketer wants to use a filter to create a data extension that includes only records from yesterday. Which step should they take to ensure the data extension includes newly added records?. Schedule an automation to refresh the filter activity each day. Configure the filter DE to auto-refresh daily in properties. Check the "automatically refresh upon sending" checkbox.

Northern Trail Outfitters (NTO) wants to leverage Path Optimizer to test new marketing content. The best path will be selected based on the orders placed on NTO's website. What should NTO configure in Path Optimizer?. Web Conversion. Manual Engagement. Email Engagement.

A marketer wants to better organize their assets in Marketing Cloud. What should they do to improve searching and filtering in Content Builder?. Add assets to folders upon creation. Add descriptive tags to each asset upon creation. Add a description to each asset upon creation.

A marketing specialist at Northern Trail Outfitters wants to automate sending the weekly newsletter to subscribers. The audience is located in one data extension, but they also want to send to a partner seed list. Which tool method should the specialist use?. Multi-Step Journey. User Initiated Send. Automation Studio Email Activity.

The website team at Northern Trail Outfitters has noticed performance issues on the site when the marketing team sends promotional emails. What should the marketer do to prevent this problem?. Use Delayed Delivery. Segment email sends by domain. Configure Throttling.

Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, which caused customers to complain about their experience. NTO would like to apologize by offering and upgraded coupon to help improve customer satisfaction. What should NTO do to automate the process of finding its affected customers?. Filter the data based on a specefic date range. Use Einstein engagement scores to identify affected users. Query the data using a specific date range parameter.

The customer success team at Northern Trail Outfitters wants to build out a profile for its subscribers to improve segmentation for future sends. Which content block should the team use to capture this information directly from the inbox for some subscribers?. Smart capture block. Interactive email form block. Einstein content block.

Northern Trail Outfitters sends out 50000 emails on a Friday. On Monday morning, the marketing team has to go through out-of-office messages and unsubscribe messages find customer responses to the email. Which feature should help the team?. Parameter Management. Publications Lists. Reply Mail Management.

Northern Trail Outfitters (NTO) has an upcoming campaign with a call to action to shop its new NTO outlet store. The campaign will need to send upto three emails but stop sending to each specific subscriber once they have made a purchase at the NTO outlet, and provide reporting on the success of the campaign. Which Journey Builder component addresses the two requirements of this campaign?. Decision Splits. Goals. Exits.

Northern Trail Outfitters marketing manager wants to schedule a report to be sent weekly to an Azure Blob regarding the performance of a holidays campaig. Which tool should they use?. Campaign Email Tracking Report. Datorama Pivot Table. Tracking Data Extract file transfer.

A marketing manager wants to import the Not Sent extract into a data extension to leverage as an exclusion audience. Which steps should be configured withing Automation Studio to accomplish this?. Tracking Extract>Import Activity>SQL Activity. Tracking Extract>Import Activity>Data Extension Extract. Tracking Extract>File Transfer>Import Activity.

Northern Trail Outfitters is building an automation that should run as soon as a process completes on the company's website. The process does not have access to SFTP. How should the automation be configured to run?. Schedule the automation to run hourly. Trigger the automation via API. Use a File Drop starting source.

Northern Trail Outfitters wants to make sure important subscriber updates, such as unsubscribes, are reflected withing the platform as soon as they happen due to regulatory concerns. What should be used to best achive this in real time?. SQL Query Activities. File Drop Automation. APIs.

A marketer needs a quick count of record in a data extension with "Djibouti" as the value for Country. What should they use to determine the number of matching records in the least number of steps?. Filtered Data Extension. SQL query. Data Filter.

Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey. What should NTO do to simplify the journey?. Use the Update Contact activity. Utilice exit criteria for the journey. Ensure the Contact entry mode is No re-entry.

A healthcare company imports its patient portal registrations at the parent level business unit (BU). The marketing team would like to ensure individual office locations have access to this data without giving access to the parent level BU. What should the marketing team do in Automation Studio to ensure data is available at the child business BU level?. After the file import, use the transfer file activity to move data into data extensions in child BUS. Create automations that import the data directly into the child BUs to bypass the parent level BU. After the file import, use the filter activity to populate shared data extensions that are available to child BUs.

A marketer wants to quickly view the link performance for a specific email, including Total Clicks and Unique Clicks. Which are of the application should provide this data?. Send Performance Tab. Email Overlay View. Tracking Conversions Tab.

The marketing team wants to target subscribers with a "thank you" offer for all subscribers who have opened an email in the past year. Which tool should they use to identify the subscribers to send to?. Total Opens measure. _Open data view. Tracking Data Extract.

Northern Trail Outfitters (NTO) sends hundreds on different email campaigns monthly. What should be set up to help organize NTO's email tracking results?. Create folders in My Tracking and select where to send results when sending an email. Give emails unique names so they are easier to find in the tracking sends tab. Remove old tracking results on a regular basis to declutter the results list.

A marketer wants to increase the engagement rate of an email by sending it at best possible time for each subscriber. Which Journey Builder tool should they use to accomplish this?. Einstein STO Activity. Wait Until Activity. Engagement Split.

Northern Trail Outfitters needs to send a transactional email to all customers who purchased an item that was recently recalled. The email must be sent to each applicable customer even if they have unsubscribed. Which component should be configured to provide this functionality?. Delivery Profile. Send Classification. Sender Profile.

Northern Trail Outfitters (NTO) notices a larger than normal drop in engagement and a spike in unsubscribes after its sales team added a newsletter that is sent three times a week, in adition to the normal commercial marketing messages sent throughout the week. Which action should be taken to reduce the number of unsubscribes and increase engagement for NTO's program?. Add complementary SMS campaigns. Create more focused segmented lists for messaging. Focus on action-driven subject lines.

A customer uses the Salesforce Contact object as a synchronized data source. They have started to sync custom fields for the further segmentation. Which first step should the customer take to ensure the new fields are available to segment on?. Edit the fields in the synchronized data source. Create a new data extension with the new fields. Create a data filter that includes the new fields.

Northern Trail Oufitters wants to ensure a group of subscribers never receive a promotional email. Which configuration ensure these subscribers do NOT receive these emails?. Add an Auto-Suppression list to the default sender profile. Configure Auto-Suppression list for the Commercial classification. Add subscribers to the Account opt out list.

The marketing team wants to split their primary customer data extension into 10 separate segments, to use for future A/B testing score. Which feature should be used to easily segment the data extension?. Filter Data Activity. Random Data Extension. SQL Query Activity.

Northern Trail Outfitters allows non registered customers to provide a phone number for open orders. The proved contact information is to be deleted after 30 days. Which feature provides a way to automatically maintain a data extension's records?. Delete Filter Activity. Contact Delete. Data Retention Policy.

Northern Trail Outfitters wants to use an AI-based approach to target subscribers who are not receiving too many emails but are engaging constantly with the emails sent to them. Which feature should help achieve this?. Einstein Messaging Insight. Einstein engagement frequency. Einstein Engagement Scoring.

A marketer wants to enable better filtering assets in Content Builder. What is the best approach to do this?. Add a description to each asset upon creation. Add assets to folder upon creation. Add descriptive tags to each asset upon creation.

A marketer has built a journey that they want to run each time new data is imported from SFTP. The data is NOT in an attribute group in Contact Builder. What should the marketer do in order to accomplish this?. Select the Recurring schedule type for the entry source in Journey Builder. Schedule and activate Triggered Sends for the messages in the journey. Select an automation to populate the Entry Source Data Extension.

When reviewing spam complains from recent email sends, a marketer from Northern Trail Outfitters (NTO) identifies an email address that has consistently marked promotional email messages from NTO as spam. What should the marketer do to prevent the subscriber from receiving further commercial messages?. Use the complaint exclusions list on future sends. Add the subscriber to the auto-suppression list. Delete de subscriber from All Subscribers.

A marketer with Northern Trail Outfitters needs to review how different variations of an email will render in different email clients. Which tool should the marketer use?. Send Preview. Test Send. Content Detective.

Northern Trail Outfitters needs to configure Journey Builder to continue a Welcome journey after the cursomer confirms the account creation by submitting the form on the website. Which type of activity should be used?. Behavioral Trigger. Wait Until Event. Engagement Split.

A marketing manager wants to see how the cross-channel customer population has changed over the last 6 months. Which report should be run to provide this information?. Audience Engagement Over Time. Contacts Count. Contacts Analytics.

Northern Trail Outfitters (NYO) wants to display the most recent special event in all of the commercial emails. Which feature should help NTO achieve this with least amount of work?. Reference Content Block. Dynamic Content Block. Einstein content selection.

Northern Trail Outfitters (NTO) is using a custom Preference Center, but they found unsubscribers from Contacts that never visited the Preference Center. What contributes to these unsubscribe reasons?. Universal Unsubscribe. Profile Center Unsubscribe. List Unsubscribe header.

A marketer wants to send emails to segments that are created from multiple data extensions on a daily basis. The daily sends kick off a complex campaign with multiple messages in both Email and Mobile. Which action should they take to execute the campaign?. Use Automation Studio query for segmentation and Journey Builder for Messaging and Flow. Use Automation Studio Filtering, Messaging, and Wait Activities. Use Journey Builder Recurring Entry Source, Messaging, and Flow Control Activities.

Northern Trail Outfitters (NTO) has multiple lines of businesses sharing one business unit. NTO wants to ensure its customers can identify their specific line of business when receiving an email. Which setting should be configured in a send to identify the line of business sending the message?. Sender Authentication Package. Sender Profile. Brand Builder.

Northern Trail Outfitters (NTO) wants to start using automation to simplify their email marketing. Which automation should NTO create as a good first step?. An automation that contains several recurring emails and decisioning points. An automation that imports subscriber data regularly and updates key data extensions. An automation that calculates engagement metrics with SQL.

The marketing team at Northern Trail Outfitters is concerned about its email deliverability rates over the last three months. Which remediation tactic should be used to improve deliverability?. Increase the frequency of email sending to boost engagment. Scale back sending for specific ISPs until the issue subsides. Broaden segmentation criteria to reach more diverse audiences.

Northern Trail Outfitters' customer base has high engagement on mobile devices, and a marketing intern is creating an email campaign tomorrow. Which mobile optimization option provides the quickest turnaround and easiest implementation?. Responsive Aware. Mobile Aware. Mobile Responsive.

Northern Trail Outfitters wants information on the email performance of an abandoned cart journey. Which Journey Builder resources provides data on all versions of a specific journey's cross-channel performance data?. Journey History. Analytics Dashboard. Email Analytics Tile.