Study mca

A Marketing Cloud Administrator noticed a File Drop Automation has been falling on the Import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer import_. The import is configured to look for a file named Customer import %%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds what should the admin do to fix the issue?. use %%FILENAME_FROM_TRIGGER%% in the Import File Activity. Make sure the team has a date stamp to avoid duplication. Make sure the files placed on the correct subfolder within the SFTP. Use the exact file name used for the trigger in the Import File Activity.

Northern Trail Outfitters has Marketing Cloud users who need data extension View and Update permissions for campaigns related to B3C sales, out not any permissions for campaigns related to B2B sales. How should they accomplish this?. Create separate folders and add permissions. Create a shared data extension. Update data extension object level permissions. Create a new business unit.

(NTO) wants to use complex criteria to identify subscribers for a special promotional email. Especially they want to target subscribers who opened or engaged with an email within the last 30 days and live within 10 miles of an NTO store. What should NTO do to create this audience?. Measures. SQL Queries. Data Filters. Journey.

Northern Trail Outfitters wants a data model in Marketing Cloud which will prevent them from duplicating, or even triplicating, records. How should the unique identifier of the data model be set up if the MobilePush and Email channels are used within the same account?. Strategically control the Contact Key values and tie records together across channels using this key. Use a third-party system to identify and delete duplicate Contact Keys. Use the auto-generated keys supplied by Marketing Cloud at time of record creation for each channel used.

Northern Trail Outfitters was given a set of requirements from their governance team to protect against misuse of customer data. One item mandated Marketing Cloud users should NOT be able to export data without approval from the governance team, however, users should still be able to view data within the system. Which feature would allow compliance with this requirement?. Audit Trail. IP Allowlist. Export Email Allowlist.

Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase. Which feature should be used to create a survey form?. Interaction Studio. Smart capture. Analytics Builder.

A Marketing Cloud admin is asked to add a set of four query strings automatically to all the links in an email sent via Email Studio. Which solution should the admin suggest?. AMPscript for Marketing Cloud. Google Analytics 360. Parameter Manager.

What does Marketing Cloud authenticate when a user logs in through the user interface?. If the user is logging in within defined Business Hours. If the user is assigned a role in the parent business unit. If the user is logging in from an allowlisted IP address.

A Marketing Cloud admin has scheduled a query on a daily basis. They notice the query sometimes fails to execute. How would the admin ensure a notification is received when the query fails?. Verify their Email Address in Alert Manager within the Setup app. Add their Email Address in the automation notification settings. Configure the “Event Notification Service” in Setup with their Email Address.

Northern Trail Outfitters requires all subscriber files placed on the SFTP for import to be encrypted. Which activity in Automation Studio could be used to decrypt the file to prepare for importing?. File Transfer Activity. Decryption Activity. Data Extract Activity.

A Marketing Cloud admin has configured a Tracking Extract which includes all subscriber attributes for their global regions. However, the admin notices accented characters in the customer’s names appear jumbled in the extracted file. Which setting could solve this issue?. Change Column Delimiter to |. Change Character Encoding to UTF-8. Change Format to xml.

Northern Trail Outfitters wants to pass the email address of a subscriber to a landing page through a URL parameter from a promotional email. Which Marketing Cloud capability allows for secure transmission of the email address?. CloudPagesURL AMPscript function. Web Analytics Connector. Link Wrapping.

Northern Trail Outfitters wants to expand their use of Marketing Cloud to business users who spend their day in Sales Cloud, without granting access to Marketing Cloud directly. What feature should be used?. Distributed Sending. Distributed Marketing. Marketing Cloud Connect.

A marketing manager requests to receive an email, once a week, with high-level metrics in a standardized format. Specifically, the manager wants to know how many emails were sent in the last week. What location and activity would allow the Marketing Cloud admin to complete this request?. Email Studio: Select the 'Account Send Summary*' in Tracking Reports and schedule a weekly report to be sent. Analytics Builder: Select the 'Account Send Summary' in Reports and schedule a weekly report to be sent. Automation Studio: Create a Query Activity to query data from the 'Sent' Data View, then use an Email activity to automate the sending of the data.

A new employee is hired into the role of marketing analyst. This user should have access to all tracking data in Marketing Cloud, but no access to any send activities. Which two default User Roles should be applied to this new user which provides this access to all channels, keeping the principle of least privilege in mind?. Content Creator and Marketing Cloud Viewer. Analyst and Marketing Cloud Viewer. Data Manager and Analyst.

A Marketing Cloud admin at a bank is asked to avoid storing sensitive data in the cloud. This data will only be sent to Marketing cloud to execute a send. Which feature would the admin use to meet this requirement?. Tokenized Sending. List Sending. Field Level Encryption. Distributed Marketing Sends.

A Marketing Cloud admin notices out of the last several sends, Send log data for a recent How could the admin ensure send data is recorded?. Send logging is enabled for the send. Correct Send Log template is selected. Send Logging is available for A/B tests. Data retention settings is specified.

A user asks a Marketing Cloud admin to update and increase their session timeout setting. Which three considerations should the admin review before making this update? Choose 3 answers. Frustration of users upon timeouts. Best practice suggests a 20-minute timeout setting. Security risk of unauthorized users for longer timeout settings. Change impacts all users. Typical length of time users spend in Marketing Cloud.

What are entry source types for Journey Builder?. Data Extension, Audience Studio, API Event, Date Based Event. Data Extension, CloudPages, Email List, API Event. Data Extension, Email List, API Event, Date Based Event.

What does Marketing Cloud authenticate when a user logs in through the user interface?. If the user is assigned a role in the parent business unit. If the user is logging in from a whitelisted IP address. If the user is an API User on their record. If the user has login hours enabled on their profile.

Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency. Which two pieces of information would help NTO achieve this objective? Choose 2 answers. Channel preference of customers. Last purchase date. Products purchased from a competitor. Number of items per order.

Northern Trail Outfitters (NTO) keeps their subscribers in sync with their external database via the import of a CSV file which is dropped to the of Marketing Cloud SFTP each day. However, NTO has realized the number of subscribers being sent emails is considerably lower than the number they were expecting based on records in their database. Which feature would allow NTO to monitor whether all records were added to the target data structure each day?. External Key within the Import File Activity. RuntimeError within the File Drop Automation. Run Completion within the File Drop Automation. Notation Settings within the Import File Activity.

Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account. Which feature would NTO enable to assist in reducing threats from malicious API attacks?. Single Sign on Authentication. IP Allowlist. Field Level Encryption. Advanced Audit Trail.

A Marketing Cloud admin is configuring a journey using Path Optimizer. they want to hold back 60% of the contacts until a winner has been selected. Which two settings should be selected before the admin can configure the Holdback percentage? Choose 2 answers. Journey re-entry settings. Run Once schedule type. Data Extension entry source. Winner evaluation.

Northern Trail Outfitters (NTO) wants to limit who can receive Marketing Cloud tracking data via email from their Account to any email associated with their domain (ntoretail.com). Which steps should be taken to implement this? Choose 2 answers. Enable IP Whitelisting. Add a Domain to the Export Email Whitelist. Enforce Export Email Whitelist. Edit the entity Verification Settings.

Northern Trail Outfitters (NTO) hired a new Marketing Cloud admin, who was told all emails come from info@email.nto.com. the previous admin did not leave any documentation. Which aspects would confirm a Sender Authentication Package (SAP) has been set up on the account? 2 answers. Upon receiving an email, all tracked links start with click.email.nto.com. The login page for Marketing Cloud Users is login.email.nto.com and is branded with NTO colors. Users receive Marketing Cloud password reset emails from help@email nto.com. Cloudpages personalized URLs are served from cloud.email.nto.com.

Northern Trail Outfitters has noticed an issue with their sends today. Which two links in Setup Home could be used to troubleshoot the issue?! Choose 2 answers. Help and Training. Create Support Case. Failed Sends. System Status.

A publishing company has presented the following: * A need to send renewal reminders to customers whosesubscriptions expire in 15 days and 7 days. * A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical. * The customer's expiration date is included in the data file. What component should the customer's solution include? Choose 3 answers. Template-based emails. Triggered Send. Data Filter. Automation StudioTerm. Suppression list.

During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria: * Customer data will be fully refreshed every night via Import activity from the customer's data warehouse. * Contact records will be augmented by relational data tables via Contact Builder. * The customer data file will contain 5M records with 40+ attributes. * One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails. * A customer ID will be used as the uniqueidentifier for each contact. Which statement differentiates the use of data extensions over lists?. Data extensions allow for add/update Import activity. Data extensions can store HTML code as an attribute. Data extensions are necessary for Contact Builder. Data extensions support Customer ID tobe used as Subscriber Key.

Security and legal teams determine subscriber data available to EMEA teams should NOT be available to AMER teams. How could the Marketing Cloud admin ensure distinct data integrity across the regions?. Deploy separate Publication Lists for each region within one account. Separate regions into business units and apply Subscriber Filters. Filter data view permissions at the subscriber level. Deploy Multi-Org with a single Marketing Cloud Account.

A Marketing Cloud admin has been asked to get the last 30 days of Bounce data from their account. What should the admin use to get granular bounce data in bulk in a pre-defined format?. Automation Studio Query Activity. Discover Deliverability Complaint Rate Report. Automation Studio Tracking Extract. CSV download of bounce data in My Tracking.

Which three considerations should be made when setting up Distributed Marketing? Choose 3 answers. Business users can select any email at time of sending. Messages can be sent to Contacts, Leads, and Person Accounts. The DM administrator Profile is required to access Distributed Marketing. A journey can be connected to one or more Campaigns. Default options can be set up for the greeting in the email.

Analyst of The Northern Trail Outfitters(NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units: * Number of Sends * Delivery Rate * Overall Bounce Rate * Block Bounce Rate *Open Rate * Click Rate * Complaint Rate * Unsubscribe Rate Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?. Account Send Summary Report. Campaign Email Tracking Report. Email Performance Over Time Report. Email Send Report.

Northern Trail Outfitters installed Query Studio for Marketing Cloud, however, users are reporting they do NOT have access How should the Marketing Cloud admin ensure users have access?. License all appropriate users within the installed package. Install App-appropriate business units for expanded access. Choose Public App Integration during the installation. Configure the API Integration to allow all users access.

What is Setup Assistant?. Support service allowing the outsourcing of repetitive admin tasks. A dashboard containing key metrics for the business unit. A search within Help and Training limited to configuration documents. A prioritized account configuration checklist.

A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBRATION, the admin notices the keyword is unavailable. What issue could the admin be facing?. Keyword fails to meet content standards. Keyword is a reserved word. Keyword is used within another business unit. Keyword has too many characters.

A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution. Which feature should be utilized to make this happen?. Subscriber Keys. Publication Lists. Profile Center. Send Logging.

A Marketing Cloud admin to create custom roles for their business process. What should be taken into consideration to accomplish this?. Custom roles are available on their Marketing Cloud account. Custom roles are only available within the business in which they were created. Custom roles override an individual user's granular permission assignments. Custom roles can only be edited by the user who created the role initially.

A Marketing Cloud admin is asked to understand how a certain content area within a Triggered Send Email is performing. Which report should be used?. Sends Account Send Summary. Impression Tracking for Triggered Sends. Dynamic Content for Triggered Sends. Email Performance by Attribute.

Where would a Marketing Cloud admin view all verified email addresses?. From Address Management. Reply Mail Management. Identity Verification Log. Sender Profiles.

A Marketing Cloud admin is using the Import Wizard to import data into a non-sendable data extension,but receives an error indicating the import type being used requires a primary key. Which import type could the admin use instead?. Add and Update. Add Only. Overwrite. Update Only.

A customer with limited technical resources has requested assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female. Which method shoulda consultant recommended to ensure content is displayed properly within the email. A/B Test content type. AMPscriptlookupRows functions. AMPscript conditional against the Gender field. Dynamic Content Wizard.

Which three options determine when a contact could enter a journey? Choose 3 answers. Re-entry by attribute. No re-entry. Re-entry by date. Re-entry at any time. Re-entry only after exiting.

A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following: * Emails will be built using a custom dynamic template for these messages. * Links will vary over time and across campaigns. * Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension. * Retargeting messages will dynamically populate content based on regional market. In order for this solution to be viable, which skill set does the customer team need to possess?. AMPscript. HTML. SQL. SSJS.

A customer frequently holds seminars and other events to interface with their customers. They plan to do the following: - Use SmartCapture forms to write data into event registration data extensions. - Cross-reference the records in each registration data extension with corresponding invitation email sends. - Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration. Which skill is needed to build an efficient solution?. CSS. SQL. AMPscript. HTML.

Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products. What is the best way to facilitate thiswithin Contact Builder?. Create three distinct Attribute Groups that link each data extension directly to Contacts. Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.

Northern Trail Outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations. What solution will decrease manual workloads on the team and will improve their customers experience?. A user-initiated message to send an email to customers who made a purchase daily. A file drop automation to send emails to customers who have made a purchase. A scheduled automation to send emails to customers who made a purchase daily. A triggered message to send an email as soon as a customer completes a purchase.

A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio. Which solution should the admin suggest?. Web Analytics Connector. Marketing Cloud Connect. Google Analytics 360. AMPscript for Marketing Cloud.

Northern Trail Outfitters wants to segment audiences based on Sales Cloud data. Where would their Marketing Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Cloud. Setup > Apps > Salesforce Integration. Contact Builder > Data Sources. Contact Builder > Data Extensions > Synchronized Data Extensions. Setup >Data Management > Synchronized Data Extensions.

A Marketing Cloud admin is asked to append an Urchin Tracking Module (UTM) variable stringto links in emails. What functionality would allow this?. Advertising Studio. Personalization Builder. Web Analytics Connector. Web and Mobile Analytics.

What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?. Preference Center link and physical mailing address. Business name and a link to the business website. Business name and physical mailing address. Preference Center link and a link to the business website.

A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails. Which functionality would allow this?. Parameter Manager. Advertising Studio. Web and Mobile Analytics. Personalization Builder.

A customer has an eCommerce site and imports data into three data extensions daily: Orders, Order_Details, and 'Products. The data extensions contain the following information: - Orders: OrderId, CustomerID, OrderNumber, OrderDate, OrderTotal, GrandTotal - Order_Details: ProductId, OrderID, Qty, UnitPrice, ExtendedPrice, Discount - Products: ProductId, SKU, Name, Description, Cost, Price Which two actions should be taken in Data Designer? Choose 2 answers. Create a one -to -many relationship between Orders and Order_Details. Create a one-to-one relationship between Orders and Order_Details. Create a one-to-one relationship between the contact record and Order Details. Create a one-to-one relationship between Order_Details and Products.

Northern Trail Outfitters wants to optimize their eCommerce site by sending a follow-up Email to a customer alter an online purchase is made. What feature could be used to solicit website feedback without navigating away from the email?. CloudPage forms Content Block. Email Form Content Block. Dynamic Content Block. Reference Content Block.

Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency. Which two pieces of information would help NTO achieve this objective? Choose 2 answers. Products purchased from a competitor. Number of items per order. Channel preference of customers. Last purchase date.

A Marketing Cloud admin is asked by the marketing team to ensure a default Header and Footer be added to emails. Where under Setup could this be created?. Content Builder Settings. Emails Studio Settings. Account Settings. Campaign Settings.

Northern Trail Outfitters (NTO) Is building a Journey which randomly sends five different versions of an initial welcome email to new subscribers; however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO wants to use five completely different emails, rather than having one email with dynamic content. Which activity would allow them to build the journey with the fewest activities possible?. Join. Einstein STO. Engagement Split. Wait Until Date.

Northern Trail Outfitters wants to have specific permission restrictions applied to all users in a business unit. How should they accomplish this?. A Assign a role to the business unit. Set default permissions with the restrictions on the business unit. Apply a permission set to the business unit. Disable the permissions directly within the business unit.

Northern Trail Outfitters (NTO) uses Sender Authentication Package (SAP) for branding purposes. Their German business unit is configured with the SAP domain de.ntomarketing .com. The German NTO team is preparing for a campaign and wants to use customized CloudPages with the domain de-special.ntomarketing.com. How could the Marketing Cloud admin meet this requirement?. Purchase a new SAP for de-special.ntmarketing.com. Purchase a new private Domain for use in CloudPages. CloudPages must use the SAP domain. CloudPages must use pages.ntmarketing.com.

Northern Trail Outfitters (NTO) hired a new Marketing Cloud admin, who was told all emails come from The previous admin did not leave any documentation. What should confirm a Sender Authentication Package (SAP) has been set up on the account?. The login page for Marketing Cloud Users is login.email.nto.com and is branded with NTO colors. Upon receiving an email, all tracked links start with click.email.nto.com. Users receive Marketing Cloud password reset emails from.

Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest -value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond. Which three criteria should the customer use to create an audience for this campaign? Choose 3 answers. Proximity to Store. Ages in Household. Lifetime Purchase Value. Conversion Rate. Last Purchase Date.

A Marketing Cloud admin has scheduled a query on a daily basis. They notice the query sometimes fails to execute. How would the admin ensure a notification is received when the query fails?. Add their Email Address in the automation "Runtime Error or Skipped Run Notification Settings. Install the Marketing Cloud App on phone to receive Push Messages. Add their Email Address in the Query Activity Notifications Field. Configure the "Event Notification Service" in Setup with their Email Address.

Marketing Cloud admin is asked to determine the total number of emails sent across all of their business units in the last calendar year Where would the admin retrieve this information?. Contact Builder > All Contacts > Email. Analytics Builder > Reports > Email Send Report. Email Studio > Email > Tracking > Sends. Studio > Email > Subscribers > All Subscribers.

A customer needs to link demographic information to its contact model in Contact Builder. What type of relationship should be used?. One-to-Many Relationship. Many-to-Many Relationship. One-to-One Relationship. Many-to-One Relationship.

The Northern Trail Outfitters (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send and has asked about using the Validate functionality for this effort. Which three items will Validate check in an email message? Choose 3 answers. Each content area specified in a dynamic content rule exists. Words or phrases used may trigger spam filters. Grammar and spelling in the email text is correct. Correct syntax is used on any AMPScript in the email's code. Personalization strings map to attributes or data extension fields.

A Marketing Cloud admin is setting up Northern Trail Outfitter’s newest business units and several users to assign to the new business units. How would the admin assign users to the business units?. Give permissions to users at top-level account to assign their own business units. Search for the individual user, select their name, and click Manage Business Units. Search for the individual user, select their name and click Edit Business Units. Re-import the users to update their assigned business units.

Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products. What is the best way to facilitate this within Contact Builder?. Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers. Create three distinct Attribute Groups that link each data extension directly to Contacts. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.

NTO has been noting reduced deliverability when they do large sends. Which part of deliverability is tied to hitting Spam Traps during a send?. List Hygiene. Authentication. Content. Engagement.

Northern Trail Outfitters' security team has password policies they want enforced within Marketing Cloud. Which policies could the Marketing Cloud admin configure in Setup7. Minimum Password Length, Password Complexity, Password History, Expiration Period. Minimum Password Length, Use Strong Passphrases, Password History, Number of Security Questions. Minimum Password Length, Use Strong Passphrases, Unique Password, Number of Security Questions. Maximum Password Length, PasswordComplexity, Unique Password, Expiration Period.

Northern Trail Outfitters' employees are NOT receiving emails because the messages are being blocked by Spam filters. How could the Marketing Cloud admin address this issue?. Import employee email addresses into All Subscribers with an "Active status". Ensure employees have opted in to the test email list or data extension. Ask employees to use personal email addresses instead of corporate email addresses. Provide the IT team a list of relevant IP Addresses to whitelist in their spam filter.

Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units. What two roles, custom or standard, could be assigned to this user to meet the requirement? Choose 2 answers. Marketing Cloud Channel Manager. Marketing Cloud Email Marketing Manager. Marketing Cloud Regional or Local Administrator. Marketing Cloud Administrator.

Northern Trail Outfitters wants to drive additional online sales. They are interested in using Einstein to recommend similar items to customers during the checkout process. Which two terms would they add to their website to accomplish this? Choose 2 answers. Collect Code. Recommendation Code. Conversion/Cart Code. Email Conversion Code.

As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well. What is the recommended best practice for font usage in email?. Use a web-safe font for text that closely matches the brand's custom font. Build an email as one image, with all text saved in the brand font. Edit an email's HTML to list the custom brand font in the style tag's font-family property. Build an email using multiple images, with all text saved in the brand font.

Which two data structures could be configured to appear in the out-of-the-box Subscription center? Choose 2 answers. Publication Lists. Data Extensions. Lists. Groups.

A Northern Trail Outfitter’ (NTO) subscriber clicks a link in an NTO email. Prior to the clicking, the subscriber had a bounces status in Marketing Cloud. What are the effects of the click to the subscriber’s status?. Status is changed to Active and the bounce count is unchanged. Status is changed to Held for 72 hours and the bounce count is set to Zero. Status remains as Bounced the bounce count is unchanged. Status is changed to Active and the bounce count is set to Zero.

Northern Trail Outfitters just purchased Marketing Cloud. Which three tasks would the Marketing Cloud admin be guided through in Setup Assistant? Choose 3 answers. Creating users and assigning roles which meet their job functions. Creating a SMS message and sending a mobile campaign. Classifying sends and defining parameters for email sends. Building the data structure used to store audience information. Importing data into contacts using the Data Loader.

A Marketing Cloud admin is configuring a journey using Path Optimizer. they want to hold back 60% of the contacts until a winner has been selected. Which two settings should be selected before the admin can configure the Holdback percentage? Choose 2 answers. Data Extension entry source. Journey re-entry settings. Run Once schedule type. Winner evaluation.

A Marketing Cloud admin wants to ensure no one could access the API with their Marketing Cloud user credentials. Which security setting would control this behavior?. Select ‘Identity Verification’. Select ‘Enable Audit Trail Data Collection’. Deselect ‘Exclude API Users From Password Expiration’. Deselect ‘Enable Username and Password for Web Services’.

Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences. A customer reports they unsubscribed several week-end ago, but continue to receive NTO's daily digest at their old address. NTO's Marketing cloud Admin has confidently deleted them from present in the appropriate data extension. What consideration could account for this behavior?. Data retention settings were incorrect in the data extension. The email address in All Subscribers is prioritized. Contact Builder was not configured properly. The data extension was not configured as sendable.

A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: They currently have 3 million customers. They email customers twice a week with no known deliverability issues. Their contract includes one Sender Authentication Package (SAP). Which two responses articulate proper IP warming? Choose 2 answers. IP ramp-up takes four to six weeks to be able to fully send to all 3 million customers. IP ramp-up can be accelerated by migrating to pre-warmed IP addresses. IP ramp-up can be bypassed, given their historical lack of deliverability issues. IP ramp-up is important to establish a positive sender reputation.

During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria: • Customer data will be fully refreshed every night via Import activity from the customer's data warehouse. • Contact records will be augmented by relational data tables via Contact Builder. • The customer data file will contain 5M records with 40+ attributes. • One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails. • A customer ID will be used as the unique identifier for each contact. Which statement differentiates the use of data extensions over lists?. Data extensions allow for add/update Import activity. Data extensions can store HTML code as an attribute. Data extensions support Customer ID to be used as Subscriber Key. Data extensions are necessary for Contact Builder.

A customer wants Sales Cloud users to create and send Marketing Cloud emails. Which two recommendations should the consultant make? Choose 2 answers. Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user. The consultant should enable deep linking in Marketing Cloud Connect configuration. The consultant should enable the Create Email feature on the user Profile in the Sales Cloud. Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.

Northern Trail Outfitters is preparing to send a promotional email. The audience file was loaded into a data extension but does not display for Marketing Cloud admin scheduling the send. What should the admin confirm to resolve the issue?. The data extension is marked as Sendable. The data extension contains a Salesforce ID. The Data extension is marked as Sendable and Testable. The data extension is linked using the Contact Key.

A Marketing Cloud admin wants to create a suppression list for hard-bounced email addresses Where could the details be found?. Run a Bounce Email Report. Query the Bounce Data View. Query the Send Log. Run an Account Send Summary Report.

A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBRATE the admin notices the keyword is unavailable. What issue could the admin be facing?. Keyword fails to meet content standards. Keyword is used within another business unit. Keyword is a reserved word.

A Marketing Cloud admin needs to warm their account’s Dedicated IP. What option for segmentation aligns with the IP Warming process?. Segment by domain to limit number of sends to each email provider. Segment subscribers with soft bounces in their own dedicated send. Segment subscribers by subscriber opt-in date.

A Marketing Cloud admin has been asked to get the last 30 days of Bounce data from their account. What should the admin use to get granular bounce data in bulk in a pre-defined format?. Automation Studio Tracking Extract. CSV download of bounce data in My Tracking. Sent Data View Query.

Northern Trail Outfitters (NTO) purchased one Sender Authentication Package (SAP) to ensure their branding is on every marketing communication. What would be achieved with SAP?. The out-of-the-box profile center will display NTO branding. A Dedicated IP is automatically warmed up. Image URLS are wrapped with the appropriate brand URL.

A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units. When should the admin create separate business units for each of NTO’s brands?. A new sender profile is needed for sending transactional emails. Multiple FTP users must be accommodated. Brand-specific private domains are required for images and links.

A Marketing Cloud admin wants to ensure email sends exclude their testing prefix of [PREVIEW] in the subject line when deploying from Email Studio. What should the admin do to prevent the prefix from deploying in live sends?. Use Prof instead of [PREVIEW]. Add [PREVIEW] to the subject line validation list. Wrap the subject line with AMPscript. Require several campaign approvals.

A Marketing Cloud admin has been asked to grant full administrator permissions to a new user. Which two standard roles should be selected for the new user?. Data Manager and Marketing Cloud Administrator. Administrator and Marketing Cloud Administrator. Marketing Cloud Security Administrator and Administrator.

A Marketing Cloud admin discovers large sends are not meeting send speed goals set by the organization. What functionality would get messages out the door faster?. Journey Builder. Burst Sending. Send Throttling.

A Marketing Cloud administrator is configuring a journey using Path Optimizer. They want to hold back 60% of the contacts until a winner has been selected. What configuration is required to enable the holdback percentage?. No more than two paths. Evaluation period must be 72 hours. Run Once schedule type. Goal Completion must be configured.

Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud. What is the MOST important factor for the Marketing Cloud administrator to consider when sending from the new IP address?. Building a desirable sending history and understanding that data variability is based on list size and engagement. Confirming the IP address is on reserve, already in use, and has an existing email sending history. Sending ISPs notification of the new IP address. Ensuring that the Sender Authentication Package (SAP) is fully implemented before sending any emails.

Northern Trail Outfitters (NTO) aims to comply with data privacy regulations by automatically removing outdated information. NTO wants to ensure that any data stored in data extensions that has not been actively used or updated in 12 months is automatically deleted to prevent the retention of stagnant data. Which of the following actions should a Marketing Cloud Administrator take to achieve this?. Apply a Row Based Retention policy to each data extension upon creation, configured to automatically delete data older than 12 months. Configure the business unit's overall data retention setting to 12 months. Set up an automation to identify and flag inactive data older than one year; this data can be manually reviewed and deleted. Implement a custom AMPscript solution to periodically query data extensions and delete records older than 12 months.

Northern Trail Outfitters installed Query Studio for Marketing Cloud, and users are reporting they do NOT have access. As a Marketing Cloud administrator, what is the MOST efficient way to ensure users have the necessary access?. Allow access package access on appropriate Roles. License all appropriate users within the installed package. Configure the API Integration to allow all users access. Manually assign the Query Studio app permission to each user individually.

A Marketing Cloud administrator is tasked with requesting Marketing Cloud Connect Multi-Org enablement. What consideration should be given to the profile and preference centers for this integration?. Multi-Org does not support the standard profile/preference center for the business units. Custom Profile Centers are required. Branding for each business units’ profile centers will be inherited from the default business unit setup. Profile/preference centers are automatically created for each business unit connected through Multi-Org. Standard profile centers can be used with specific configuration considerations during Multi-Org setup.

Northern Trail Outfitters (NTO) is implementing Synchronized Data Sources to sync Contact data from Salesforce CRM to Marketing Cloud. To minimize the amount of data synced, NTO only wants to sync records that are sendable. Which filtering option should they use when configuring the Contact synced object in Marketing Cloud?. Select all records where EmailOptInStatus is ‘ACTIVE’. Select all records where HasOptedOutOfEmail is FALSE. Select all records which are active in All Subscribers. Select all contacts where the Contact ID starts with '003'.

Northern Trail Outfitters has noticed an issue with their sends today. Which two links in Setup Home could be used to troubleshoot the issue?! Choose 2 answers. Create Support Case. Failed Sends. Help and Training. System Status.

Northern Trails Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder. Which two actions could they take to optimize Journey performance? (Choose 2 answers). Perform large-scale segmentation in Automation Studio before admitting contacts into Journey Builder. Use Data Extension Entry Sources with Filters applied to perform segmentation activities for Journey Builder. Include data for decision splits in Attribute Groups in Contact Builder, use contact data rather than journey data. Create a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source.

Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent. Which solution should they use?. Triggered Send Definition. Transactional Messaging API. Multi-Step journey with an API Event entry source. Single Send journey with an API Event entry source.

For security reasons, Northern Trail Outfitters indicates they cannot store PII directly within their Marketing Cloud account. They are considering implementing Tokenized Sending to pull PII from their data warehouse at send time. They indicate they send several large, time-sensitive emails per year. Which two considerations should be made about Tokenized Sending? (Choose 2 answers). Journey Builder Decision Splits provide a method to access data of Tokenized data natively. Personalization Strings still allow PII to be displayed within an email. Service Level Agreements for email sends are unsupported with the inclusion of outside servers. Tokenized Sending should be combined with field-level data encryption for additional security.

Northern Trail Outfitters (NTO) send emails from Content Builder and Journey Builder. When subscribers reply to an email, NTO would like to send an auto-reply message using a pre-defined HTML email that explains email replies are unmonitored and they should call NTO for any inquiries. How could these auto-reply messages be enabled?. From the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section and select the HTML email from the 'define email' link. Create a Triggered Send and on the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section, then select the Triggered Send email. Create a Triggered Send and from a Sender Profile properties page, enable 'Custom Reply Mail Management Settings', 'Use Auto Reply' and 'Reply using triggered send' options, then select the Triggered Send email.

Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP), They send regularly 300,000 What should they be aware of with respect to sender reputation?. They should have one dedicated IP address for every 100,000 messages send per month. They should have a shared IP since their volume is under 500,000 messages per month. They should have one SAP for transactional sends and another for commercial sends. They should send at least 250,000 messages per month to maintain their sender reputation.

A customer wants to send an email confirming opt-in when someone signs up for their emails via a form on their website. The email should arrive within a few minutes of completing the form, and all of the form data needs to be stored in Marketing Cloud to personalize the outgoing email. The customer has access to a developer for working with APIs, but they want to be able to change the email creative without involving the developer. What should a consultant recommend? Free Salesforce Certified Marketing Cloud Consultant Exam Questions By White - Page 9. Use the WSProxy via SSJS to deploy the email after capturing form data. Use a SQL Query activity in Automation Studio to run hourly and deploy emails. Use a Send Email activity in Automation Studio to run hourly and deploy emails. Use a Triggered Send Data Extension to capture form data and deploy the email.

Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity. They anticipate that approximately half of their contacts will meet the entry criteria for their journey. How should they configure their entry source?. Use an Import Activity in Automation studio to filter the data as a Data Extension Entry Source. Use a Query Activity in Automation Studio to create a segment before entering the journey. Use a Contact Data Entry Source to segment the data configured in Attribute Groups in Contact Builder. Use a Data Extension Entry Source with an applied filter based on recent member activity.

What are the valid entry source types available in Journey Builder?. Data Extension, Audience Studio, API Event, Date Based Event. Data Extension, CloudPages, Email List, API Event. Data Extension, Email List, API Event, Date Based Event. Salesforce Data, Automation Studio, API Event, Segmentation.

A Marketing Cloud administrator is configuring a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBRATE, the administrator notices the keyword is unavailable. What is the MOST LIKELY reason the keyword is unavailable?. The keyword fails to meet the content standards. The keyword is already in use within another business unit. The keyword is a reserved word. The short code associated with the keyword is inactive.

A Marketing Cloud administrator is tasked with granting a new user full administrative privileges across the Marketing Cloud platform, including both Email Studio and other areas. Which two standard roles, when assigned together, will provide the new user with the necessary full administrator permissions?. Data Manager. Marketing Cloud Administrator. Marketing Cloud Security Administrator. Administrator.

When a user attempts to log in to Marketing Cloud through the user interface, what primary aspect does Marketing Cloud authenticate during the login process?. Whether the user is logging in within defined Business Hours. Whether the user is assigned a role in the parent business unit. Whether the user is logging in from an allowlisted IP address. Whether the user has multi-factor authentication enabled.

Northern Trail Outfitters (NTO) employs Parameter Manager for automatic link tagging. To effectively track a specific campaign's performance, NTO wants to include a Campaign Identifier (utm_campaign) in all links within a single campaign's email message. At which level should the utm_campaign value be configured?. Link. Email. Account. Business Unit.

A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a particular send, even though Marketing Cloud Connect is functioning properly. Which aspect of the data extension should the admin confirm to resolve this issue?. The data extension is located in the Synchronized Data Extensions folder. The send relationship links SubscriberKey to Subscribers on EmailAddress. The data extension is located in the Salesforce Data Extensions folder. The data extension has the IsSendable flag set to false.

Northern Trail Outfitters uses Marketing Cloud to manage their customer data. They have placed an encrypted file on their Marketing Cloud SFTP for import into a data extension. They are using a File Transfer Activity with the 'Decrypt File' action to decrypt the file. Where will the decrypted data be located after the File Transfer Activity completes successfully?. Export SFTP folder. Safehouse. Selected SFTP folder. Data Extension import folder.

A Marketing Cloud administrator is tasked with setting up new business units for Northern Trail Outfitters and assigning users to these new units. What is the correct method for the administrator to assign users to the business units?. Search for the individual user, select their name, and click Manage Business Units. Search for the individual user, select their name, and click Edit Business Units. Grant permissions to users at the top-level account to assign their own business units. Create a new role with the desired business units and assign the users to that role.

Northern Trail Outfitters (NTO) launched a global SMS initiative three months ago, and customers are actively engaging with promotions via text. However, NTO has received a notification indicating they've already reached 75% of their annual Super Message allocation. What is the MOST likely reason for this high consumption rate?. Each email sent consumes five Super Messages when the email volume is below a specific threshold. MobilePush was enabled inadvertently, resulting in Super Messages being consumed even without active MobilePush campaigns. A multiplier is applied to each SMS message based on the recipient's destination country. NTO's SMS messages contain special characters that require additional Super Messages.

A Marketing Cloud administrator is tasked with checking the subscription status of a Salesforce Contact within All Subscribers. The Marketing Cloud account is integrated with the Salesforce org using Marketing Cloud Connect. Which subscriber key format should the administrator use to accurately search for the contact in All Subscribers?. Email Address. 18-digit Contact ID. 15-digit Contact ID. Lead ID.

A marketing manager has requested a weekly email containing high-level metrics in a standardized format, specifically detailing the number of emails sent in the last week. Which location and activity within Marketing Cloud would allow an administrator to fulfill this request?. Email Studio: Select the “Account Send Summary” in Tracking Reports and schedule a weekly report to be sent. Analytics Builder: Select the “Account Send Summary” in Reports and schedule a weekly report to be sent. Automation Studio: Create a Query Activity to query data from the “Sent” Data View, then use an Email activity to automate the sending of the data.

Northern Trails Outfitters uses an Onboarding Journey for new subscribers. Subscribers who make a purchase within the first 10 days of registration should follow a unique path in the Journey. An hourly automation updates the Entry Source data extension with a field indicating if a subscriber made a purchase during this period. What is the MOST important confirmation step to ensure Journey Builder directs subscribers correctly based on their purchase status?. Journey Data is used for the Decision Split. Contact Data is used for the Decision Split. Entry Source attributes are available in Journey Settings. The automation completes before the journey runs for the contacts.

Northern Trail Outfitters (NTO) is expanding its global marketing efforts and wants to implement a Dedicated IP, included in their Sender Authentication Package. NTO plans to share this Dedicated IP across all their Marketing Cloud accounts. Which consideration is MOST critical in determining if a Dedicated IP is the appropriate choice for NTO?. The combined sending volume across all Marketing Cloud accounts is substantial enough to maintain a positive or neutral sender reputation. A pre-warmed IP address can be purchased directly from Salesforce to accelerate the ramp-up process. The anticipated length of time that NTO might need to pause sending across all accounts is less than one month. NTO has a dedicated team for IP monitoring and reputation management.

A new employee is hired as a marketing analyst. This user requires access to all tracking data within Marketing Cloud, but should not have permission to perform any send activities. Adhering to the principle of least privilege, which two default User Roles should be applied to this new user to grant access to all channels while restricting send capabilities?. Data Manager and Analyst. Content Creator and Marketing Cloud Viewer. Analyst and Marketing Cloud Viewer. Marketing Manager and Content Creator.

A Marketing Cloud admin receives a request from a user who is unable to send emails. Upon reviewing the user's profile, the admin finds the following roles assigned: Content Creator, Data Manager, and Marketing Cloud Viewer. What is the MOST appropriate action the admin should take to resolve this issue and enable the user to send emails?. Edit permissions and Grant 'Send' permissions. Add the Marketing Cloud Administrator role. Remove the Marketing Cloud Viewer Role. Add the Marketing Cloud Channel Manager Role.

Which Marketing Cloud product empowers an administrator to analyze customer behavior, construct preference profiles, and subsequently deliver the most relevant content?. Interactive Email Form Block. Einstein Email Recommendations. Einstein Content Selection. None of the above.

A Marketing Cloud administrator is tasked with enhancing security measures to prevent users from accessing the API using their standard Marketing Cloud usernames and passwords. Which security setting should the administrator configure to achieve this?. Deselect ‘Enable Username and Password for Web Services’. Select ‘Identity Verification’. Enable MFA on Users accounts. Implement IP Address Restrictions.

Northern Trail Outfitters (NTO) aims to securely transmit a subscriber's email address to a landing page via a URL parameter embedded in a promotional email. Which Marketing Cloud capability should NTO implement to achieve this?. CloudPagesURL AMPscript function. Web Analytics Connector. Link Wrapping. Journey Builder Path Optimizer.

A restaurant supply company captures email subscribers and leads through trade shows. They hold a giveaway at each trade show to entice booth visitors to leave their contact information. In the past, they have used a fishbowl to capture business cards, but need to update this to an online sweepstakes entry vehicle displayed on a mounted tablet. Individuals should only be allowed to enter once, and the winner will be selected randomly. All entrants receive a follow-up email after the trade show asking them to confirm their opt-in for a monthly newsletter. Which two components are appropriate for this solution? Choose 2 answers. Microsite with Web Collect to store entrants on a data extension. Microsite with Smart Capture to store entrants on a data extension. Send Email Activity with a link to a subscription center. Data Extension with double opt-in status defined.

A user asks a Marketing Cloud admin to update and increase their session timeout setting. Which three considerations should the admin review before making this update? Choose 3 answers. Best practice suggests a 20-minute timeout setting. Security risk of unauthorized users for longer timeout settings. Change impacts all users. Typical length of time users spend in Marketing Cloud. Frustration of users upon timeouts.

A Marketing Cloud admin is configuring the Marketing Cloud data model for the first time. Journey Builder with of messages being sent to customers, based on if there has been an order or not. There are two existing data model Orders: - Customers contains information about subscribers including Email Address, First Name, Last name. - Orders contains information about the orders and includes the unique identifier of the customer In which two ways should the admin configure Data Designer to allow this data to be used within a Journey?. Link the Customers data extension to the data model using Customer ID. Link the Orders data extension to the Customers data extension using a Many-to-Many relationship. Link the Orders data extension to the Customers data extension using a One-to-Many relationship. Link the Customers data extension to the data model using Email Address.

A Marketing Cloud admin is configuring the Marketing Cloud data model for the first time. Journey Builder with of messages being sent to customers, based on if there has been an order or not. There are two existing data model Orders: - Customers contains information about subscribers including Email Address, First Name, Last name. - Orders contains information about the orders and includes the unique identifier of the customer In which two ways should the admin configure Data Designer to allow this data to be used within a journey? Choose 2 answers. Link the Customers data extension to the data model using Customer ID. Link the Orders data extension to the Customers data extension using a Many-to-Many relationship. Link the Orders data extension to the Customers data extension using a One-to-Many relationship. Link the Customers data extension to the data model using Email Address.

A Contact Delete request has been processed for subscribers who have been sent to previously in a Northern Trail Outfitters account, the action did NOT target all contacts in their account and significant number of contacts which have been sent to remain. Which two data would still exist in the account? Choose 2 answers. Contact data in sendable data extensions. Contact data in non-sendable extensions. Contact-specific data at the job level. General tracking data at the job level.

A Marketing Cloud admin is tasked with overhauling the data model for Enterprise. While the current data model is isolated to the email channel and there are plans to expand to both SMS and Push channels in the near future. Which three data preparations should be made to retain high data quality in the new mode? Choose 3 answers. Remove nonessential data for marketing purposes. Identify and assign appropriate keys to tie records together. Normalize data and fields to prevent redundancy. Ensure all available data is included. Ensure every data source has a sendable field.

Northern Trail Outfitters wants to know how customers are engaging with marketing communications they have sent over the last year. What action should be taken to populate the Einstein Engagement Scoring Dashboard?. Select one of the Predictive Algorithms then click Deploy. Click Deploy and results are available immediately. Select the channels (Emails, Push, SMS) to report on then click Activate. Click Activate and wait for an email notification.

Einstein Recommendations uses data extensions to store user-facing information How is this data passed to Marketing Cloud?. Google Analytics 360. Collect Tracking code. Conversion Tracking. Web & Mobile Analytics.

Northern Trail Outfitters wants to business analyst to import contact lists. The analyst has the following Marketing Cloud roles: Marketing Cloud Channel Manager and Marketing Cloud Viewer. The analyst logged in but is unable to import contact lists. How should the user be updated to allow the analyst the appropriate access?. Remove Marketing Cloud Viewer. Add Marketing Cloud Security Administrator. Remove Marketing Cloud Channel manager. Add Distributed Sending user.

Northern Trail Outfitters wants to set up their Send Log data extension Which three considerations should be made for long term success? Choose 3 answers. Apply an appropriately-scoped Data Retention period. Add custom fields not included in the Send Log Template. Log attribute data necessary for auditing communications. Log all variable data captured in emails at send time. Set the period to a fixed date in the Data Retention Policy.

A customer wants Sales Cloud users to create and send Marketing Cloud emails. Which two recommendations should the consultant make? Choose 2 answers. Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user. The consultant should enable deep linking in Marketing Cloud Connect configuration. The consultant should enable the Create Email feature on the user Profile in the Sales Cloud. Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.

Which three considerations should be made when setting up Distributed Marketing? Choose 3 answers. Business users can select any email at the time of sending. Default options can be set up for the greeting in the email. A journey can be connected to one or more Campaigns. The DM administrator Profile is required to access Distributed Marketing. Messages can be sent to Contacts, Leads, and Person Accounts.

Which two statements are correct about Send Logging? Choose 2 answers. Send Log data extensions are archived automatically based on retention settings. AMP script can be used to pull data from Send Logs for use within emails. SQL Query Activities can reference Send Logs in combination with system data views. A business unit can support up to three Send Logs.

How are publication lists used in the Marketing Cloud?. To send communication to all subscribers, regardless of opt -in status. To manage subscribers in guided and triggered email sends. To build dynamic content rules by subscriber type. To allow subscribers to opt-down/out instead of unsubscribing from all.

Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales Cloud data in their journeys. a user recently reported the data coming from Sales Cloud is NOT up to date. Where should the Marketing Cloud admin begin troubleshooting?. Contact Builder > Synchronized Data Extensions. Automation Studio > File Transfers. Contact Builder > Data Sources. Email Studio > Synchronized Data Extensions.

Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences. A customer reports they unsubscribed several week-end ago, but continue to receive NIO's daily digest at their old address. NIO's Marketing cloud Admin has confidently deleted them from present in the appropriate data extension. What consideration could account for this behavior?. Data retention settings were incorrect in the data extension. The email address in All Subscribers is prioritized. Contact Builder was not configured properly. The data extension was not configured as sendable.

Which three statements should be considered before using Goals in Journey Builder? Choose 3 answers. Goal target statistics are stored in a data extension. Goals are created to evaluate journey performance. Goals can act as exit criteria. Contacts are evaluated against the goal after a wait activity. Each contact is assigned an individual goal.